Beacon Marketing Plan Final

1. Beacon 2014
Guillermo Gonzalez
Paul Mitchell The School Phoenix

2. How will Beacon help me in my
career?
• Understanding of marketing strategies
• Firm understanding of the business of beauty
• Vast network education and networking
opportunities.
• Growth opportunities

3. Objective
To introduce a men’s cosmetic store front
and marketing plan.

4. Product Definition
 The featured products and business proposal
is to elaborate on the idea, execution, and
build up of a men's cosmetic store front and
cosmetic line.

5. Competition
 The competitive landscape
 Product competitors currently are virtual and are
few
 Few competitors are directed specifically to men
 Competitors do not have a free standing store
 All current competitors are not well
established, allowing swift domination in brand
building

6. Positioning
 Positioning of product or service
 We are a brand for every man. As a brand we are
dedicated to providing the best quality
products, customer service, and affordable pricing
possible.
 Consumer promise
“Always options, always for you”

7. Communication Strategies
 Messaging by audience
 Target consumer demographics
 Atmosphere of openness
 Social Media
 Cosmetic events and trade shows
 Visual marketing techniques

8. Packaging and Fulfillment
 Product packaging
 Packaging will be professionally executed
 Product color scheme will be neutral
 Black and clear will be focus colors
 All packaging will be esthetically easy on the eye
 Clean lines and traditional fonts
 Over all look will be crafted to fit the style of every
man

9. Packaging Examples
* concept

10. Branding
 Logo and Brand Name *Subject to
change

11. Launch Strategies
 Launch plan
 If product is being announced, many different
marketing outlets will be utilized. Proper PR
actions will be taken as well as launching events
and gatherings.
*Promotion budget will vary by event

12. Public Relations
 Strategy and execution
 PR strategies will be utilized as directed
 PR happenings and highlights will be showcased
for proper brand building.
 PR planning includes editorial
calendars, speaking engagements, conference
schedules, etc.

13. Pricing
 Pricing
 Pricing will be average and will be geared as an
entry level product.
 Compared to similar products of it’s class, pricing
will be very competitive.

14. Establishment inspiration
*Overall layout idea

15. Establishment render
*Overall layout concept (2D)
Checkout
TakehomeTake
home
Play station
Service area
SMASMA
Main Entrance
Decor/Stock
Product

16. Establishment render
*custom layout concept (3D) – View 1

17. Establishment render
*custom layout concept (3D) – View 2

18. Establishment render
*custom layout concept (3D) – View 3

19. Establishment render
*custom layout concept (3D) – View 4

20. Establishment render
*custom layout concept (3D) – View 5

21. Establishment render
*custom layout concept (3D) – View 6

22. Establishment render
*custom layout concept (3D 360 Video) – View 7

23. Why is this cosmetic line beneficial
for you MAN?
 Product key points
 Cosmetics are formulated precisely for all male skin types
 Cosmetics are buildable, and range from different levels of coverage
 BeardSlip complex helps disperse any facial coverage products such as
foundation away and off of the beard, this product will condition facial hair for
vibrant shine and luster while hydrating leaving your skin in tip top shape
 Clean and fresh sent to all products, providing an enjoyable experience that will
have you feeling SENTsational
 All products are fantastic and safe to use on even the most sensitive skin
 This product will have you feeling like you have nothing on, while executing and
concealing your troubled areas with confidence and ease
 Super quick to apply and blend leaving you with time to conquer the day or night!

24. Conclusion
 Men of all ages and backgrounds can benefit from this luxurious line
 This line is geared to provide men with the answers they been looking
for, which is something just for them!
 This line is meant for a guy to celebrate cosmetics in a way like never
before, with confidence
 If in public or at home a dab here and there will have you on your way in no
time
 Times are changing so should the way a man cares for his skin
 Grooming habits are at an all time high for a man, lets take over this
revolution together
 This specific line is not for the ladies, special ingredients are made just for
your skin man!!
 All in all this line is for the men, no matter your lifestyle or skin care
challenges our cosmetic line will treat you to the dapper life every man
deserves.