Business PlanType of BusinessOurs is a garment retail .docx

Business Plan
Type of Business
Ours is a garment retail store that caters to the needs and
demands of the contemporary woman. We manufacture our
products. Our brand specializes in clothing for all body types
that a woman could have. From pear to apple and from
hourglass to petite. For different body shapes please visit to
www.totalfitness4transformation.com
We, in our store have clothes that will suit them all. Also we
have all women employees in our organization, from
manufacturing to sales.
We have different sections in our store catering to each body
type. These sections have tops and bottoms that will look good
on the person having that particular body type, along with
suiting prints and color co-ordinates.
The inspiration for this idea came from watching the girls and
women, in colleges, markets, on the streets and everywhere
around us. They are not aware of their body types, and therefore
wear clothes that enhances their ugliness in physic instead of
beauty. A tight fitted lycra t-shirt hardly suits a person having
an apple shaped figure and similarly short t-shirts with low
waist jeans doesn’t appeal on a woman with a pear shaped body.
SWOT Analysis:
Strengths:
•It is helping people by recommending them the kind of style
that will suit them depending upon their body type. Hence it is
solving customer problem.
•It is also technologically advanced. It has the required
machinery which records the body silhouette of the customer on

a screen to see what body type it is.
•It has separate sections of apparels designed for different body
type.
•Each section has completely distinct designs. This is in terms
of prints, colour, cut, patterns and overall make. This is to suit
the particular body type.
•The company can gain with its not so expensive range.
•Unlike our competitors the apparels are not only for people
who are obese but also people slender.
•The pricing will be reasonable.
•Fresh stock will be added regularly according to changes in
fashion.
•Benefits will be given to the customers in terms of discounts
on occasions like Valentine’s Day, women’s day and also
special discounts to the member.
•Discounts on a minimum purchase of $100 which increases
with the amount purchased.
Weaknesses:
•It is a new brand in the market and so it might take time to
gain people’s trust and to become popular.
•Training of the workforce is required
Opportunities:
•It is giving an opportunity to experiment and bring a different
concept in the market.
•It caters the mass market. FIGURE Out targets women of age

group
14yrs to 46 yrs. This covers a major part of the market.
•None of the competitors have the technology or the skills that
can match ours.
•Unlike our competitors the apparels are not only for people
· It is satisfying a big emotional need.
Threats:
•High price products restrict the number of customers.
•Competition from the already existing brands.
•Thinking of effective marketing strategies and spreading the
awareness to more and more women may prove to be tough
initially.
Mission and Vision
A Mission statement tells you the fundamental purpose of the
organization. It defines the customer and the critical processes.
It informs you of the desired level of performance. (Answers
Corporation, 2010).Hence Factors influencing Mission
statement are:
· Stakeholders
· Internal resources and Power
· Values of top management
· Past development of firm
Mission statement should clearly define the organization’s
products, markets and function (Technology and Processes. )
Our mission statement is:
“To bring women a range of products and services that she can
trust.”
A Vision statement outlines what the organization wants to be,

or how it wants the world in which it operates to be. It
concentrates on the future. It is a source of inspiration. It
provides clear decision-making criteria. (Answers Corporation,
2010). A vision is more encompassing. It answers the question,
"What will success look like?" It is the pursuit of this image of
success that really motivates people to work together.
Our vision statement:
“To be the most trusted brand that pioneers in giving fashion
solutions to women based on their body types. To create
products which offer beauty, comfort, serenity and show a way
to lifestyle by clothing.”
Create the structure and form of management applied in the
business
Our structure and form of management will be as per objectives.
Our objectives are:
· To increase awareness on different body types of women.
· To increase brand awareness that leads to loyalty.
· To create women employment
· To help women dress fashionably suiting their body types.
Hence our entire line of business is run, supervised and
managed by highly skilled, expertise designers from all over the
world who had acquired specialized knowledge on areas that are
required in our business. We use the best technology for
efficiency. We hire trainers in areas of pattern making, garment
construction and research. Also a group of individuals work on
fashion forecast and newer body types to enhance the beauty of
the women.
We train only women as they would understand a women’s body
type the best and can experience it as well. Knowledgably
designers, trainers, researchers from across the globe are
consulted for the best of clothing experiences in terms of
fabrics, prints, textiles, silhouettes and color. On and off a team
is sent all over the globe for research on newer ideas to make
women up to date.
We also manage our visual merchandising, ads, promotion by a

highly expertise team who is aware of market trends and buying
behavior from time to time. Every stream in the company from
accounts, to legal issues, supervision, manufacturing, ads, sales
and many more are all charted and managed with the most
efficient technologies and man power.
Evaluate the roles that your structure, management and the
leadership foundation you created will play in the performance
of the organization
Our philosophy will have following elements:
· Honesty and integrity
· Innovation
· Team work
· Customer centric
· Social responsibility
· Hiring right kind of employees
http://trainingpd.suite101.com/article.cfm/corporate_value_perf
ormance_review
Dreher and Dougherty (2001) state that hiring the right people
means more than just securing employees who possess the
knowledge, skills and abilities required to perform a particular
job; these people must be able to acquire new knowledge and
skills as jobs and environments change. Hence hiring right kind
of people is of utmost importance. We actively embrace the
need to behave in socially responsible ways and we take care of
the needs of different stakeholder groups.
Selection policies:
It will have following aspects:
· Right Selection strategy for selecting right kind of employees
· Judicious performance appraisal of employees
· Proper training to upgrade the skills
Diversity policies

As per Nestle US, “Nestle believes that our people are the
source of our competitive advantage, and our success depends
on having a work environment in which every individual can
contribute his or her unique skills to help us achieve the very
best performance. We respect all individuals inclusive of their
race, color, religion, gender, age, sexual orientation, national
origin, gender identity, disability and/or veteran status. Our
goal is to attract and retain world-class talent that reflects the
diversity of our consumers, creates products that are relevant to
them, and achieves excellent business results.
Thus our plan will be based on valuing diversity. We will have
following action plan:
a) Effective Leadership
This will help in guiding the organization to bridge the gap
between diversity to the organizational mission and to
communicate the importance of a commitment to diversity in
order to achieve that mission. Leader should encourage all
employees to embrace diversity.
b) Laying down specific measurements criteria which act as an
indicator of diversity.
c) Training and education is necessary for awareness and
inculcating diversity into the organization culture. Provide
diversity training to help all employees see the value in
diversity.
d) The alignment of management systems inorder to improve
diversity.
e) Continuous follow up for greater accountability. (AED, 2009)
f) Recruit broadly.
One should be open to get a diverse applicant pool. Avoid
relying only on referrals from current employees, since this
tends to produce candidates similar to your present workforce.
g) Select fairly
Make sure the selection process is fair and free from
discrimination.

h) Thinking globally - acting locally
Marketing Plan
Marketing research is extremely important us to understand the
peculiar dynamics, characteristics, competitive scenario,
consumer taste and preferences. Market research provides an
informed view of the relative attractiveness of each unique
market across the world and provides a firm platform to
organizations that are looking to exploit growth opportunities in
different markets.
In layman terms, market research can be defined as an activity
aimed at providing extensive, in depth information about the
characteristics, trends, features and dynamics of target market
of an organization to assist the marketers in making important
marketing decisions pertaining to price, promotion, distribution,
etc. Market research is a preliminary step in marketing strategy
that provides a strong platform for other marketing strategies to
follow. Market research also helps in continuously monitoring
the trends, changes in the business environment and provides
constant guidance to marketing managers in terms of
modifying/adapting their strategies to suit the market
conditions.
Official definition of market research as per American
Marketing Association:
"Marketing research is the function that links the consumer,
customer, and public to the marketer through information -
information used to identify and define marketing opportunities
and problems; generate, refine, and evaluate marketing actions;
monitor marketing performance; and improve understanding of
marketing as a process. Marketing research specifies the
information required to address these issues, designs the

methods for collecting information, manages and implements
the data collection process, analyzes, and communicates the
findings and their implications."
Reference:
http://www.marketingteacher.com/Lessons/lesson_marketing_re
search.htm
Both primary and secondary research is extremely important to
us. Secondary research allows marketing team to evaluate
existing published sources about the different markets as well as
lighting industry in general. It is not only cost effective for to
purchase the secondary research reports available from various
research firms as well as freely available information from the
web, but also provides a strong platform for the company to
validate the findings of such reports via Primary research.
Primary research is very useful because it allows the company
to conduct customized, ground level research with buyers as
well as competitors and thus, gather first hand information
about the market. Primary research allows the company to
validate the findings of the secondary research.
In-depth research is required to gauge the degree and
importance of consumer needs. Hence the company should
continuously do research to understand the needs of the
consumer and to offer the products accordingly.
Additional research resource:
http://www.smallbusinessnotes.com/operating/marketing/market
research/benefits.html
MARKETING Mix
Promotion
We will leverage social media and word of mouth for the vast
majority of our marketing using platforms such as Facebook.
This platform is widely used by the customers in our

demographic market. We will make announcements via regular
updates to our fan page on Facebook.
We will also use our email marketing list which is comprised
of people who have expressed interest in our stores and the
media. We have segmented our email list so that we can send
appropriate emails to media and different ones to
actual/potential customers. Each of our postings to social media
sites will include a trackable link so we know how many people
click on each post. Using online tools like link redirectors, we
can also see how many of readers and followers repost or
forward such links. We will also include trackable links within
our email marketing messages.
Distribution of promotional offers in the forms of pamphlets
will be done along with move tickets at cinema halls to create
awareness. Offer various discounts on special occasions like
Women’s day, Valentine’s day , Mother’s day etc.
Advertisements tie ups to be done with companies like
phokotcopy.com wherein ads will reach out the students behind
their photocopy material in schools and colleges. We would
have promotional offers which will offer discounts on certain
timings of the day or certain days of the week .
To offer loyalty bonus to our esteemed customers in the form of
additional discount on second purchase of more than $100 and
etc. Eye catching advertisements in print media will also be a
part of our strategy . Various posters mentioned Y Figure OUT
stands out from other brands and mentioning the out of box idea
and a customer oriented staff will be put in lifts of malls.
Product
Women are becoming more and more aware of their needs and
want to look spic and span always. Our brand brings to all the
women a product range acceptable by all minds, keeping the US
society and ethics in mind. It provides in its range a clothing
line of different body types, customized clothing, along with
preferable prints, color coordinates, fabrics and silhouettes. It
not only gives options and choices but also allows customers to
visually try their options on their scanned body types so that

they are satisfied by our services ones they leave our store.
We are offering them free consultancy, and value added
services on purchases regarding their body type and what
garments will suit them and what will not.
We also offer them free body scans to help them analyse their
body types better. We also have specialized trained personnel
who will cater to each and every query and demand of our
customers.
Placement
Poinciana, Fl is quite suitable for our brand as we deal with
customized clothing line to make every woman feel special.
Entirely our showroom offers clothing for ‘Real Women’. You
will also see that the ambience is set keeping in mind the
comfort and reality of women.
Pricing
The various factors which will affect the company’s pricing
policy are the costs, competitors, positioning, strategy,
government regulations etc. Pricing objectives that the
organization may consider are as follows:
1) To maximize the revenue of the organization
2) To ensure long term profitability of the organization
3) To provide a product which gives value of money to the
organization
4) To enhance the brand image of the organization
Skimming the cream pricing- This means to set the rates of your
products higher than the others. This pricing strategy is adopted
when you target the niche’ market. Under high pricing policy,
higher prices are changed during the initial stages of the
introduction of a new product.
•Producer fixes higher prices to recover initial investment as
soon as possible.
•A marketer may change higher prices in order to restrict the
demand to the level which he can easily meet.
•Demand is likely to be more inelastic with respect to price in
the early stages of Introduction.

Operational Plan
The first part involves discussing the daily operations of the
women garment store. If you are in a production environment,
please provide detailed instructions on how you plan to
manufacture your product.
Operations traditionally refers to the production of goods and
services separately, although the distinction between these two
main types of operations is increasingly difficult to make as
manufacturers tend to merge product and service offerings.
More generally, Operations Management aims to increase the
content of value-added activities in any given process.
Fundamentally, these value-adding creative activities should be
aligned with market opportunity for optimal enterprise
performance. (Wikipedia, 2010)
http://en.wikipedia.org/wiki/Operations_management
Our garment store is open 6 days a week. The store operates
from 9am to 10pm. New stock will be added regularly
depending upon the current trends. Our Supply chain
management is a cross-function approach including managing
the movement of raw materials into our organization, certain
aspects of the internal processing of materials into finished
goods, and the movement of finished goods out of the
organization and toward the end-consumer.
Following are the details of the production department
Physical resources required
We would require a proper design house with different
departments for the designers, administration staff,
manufacturers etc. apart from the building we also would need a
storehouse and a store to start with. As for the other resources
we would require different types of sewing machines, pre cure
machines, finishing machines, computers etc. Following will be
the part of the production process
Design department

Before designing we will be doing a lot of research and surveys
based on our competitors as well as our target customers and
then accordingly we will design clothes which are unique,
trendy, comfortable for our consumers.
Sampling department
In the sampling department prototypes and size set samples will
be made in actual fabrics and trims. All the patterns will be
made in this department and then forwarded to the production
department. Also samples print, embroidery, and other surface
treatments will be made in this department. All the approved
samples will be sent to the production department for
production.
The sampling department will be responsible for purchase of
all the raw materials like fabrics, trims, fastenings etc.
There will be one sampling manager and one merchandiser who
will take care of all the activities and there will required
support staff like tailors, patter makers etc.
Manufacturing department
All the marker modes and spreading modes will be decided in
this department. The stitching will be done as per assembly line
system. Also dyeing and printing of fabrics will take place here.
Machine embroidery and hand embroidery will also be done
here. Finishing will be done as per the garment and design
requirements. Their will be quality controllers who will check
the quality of the garments in terms of stitch quality, print and
embroidery quality, color fastness, fabric strength, stain
removal, garment proportion etc. Also packaging will be done
here. All the packed garments will then be sent for warehousing
and then to the retail stores. There will be one production

manager and one quality controller and pattern masters, tailors
embroiderers and other laborers involved in this department.
Hence it will have following sub processes:
CUTTING DEPARTMENT:
Cutting means to cut out the garment pieces from layers of
fabric with the help of cutting templates. Generally the marker
is applied (drawn, traced, sprayed, stuck, clip, pinned) on the
top ply of a lay. Cutting often is carried out n two stages; rough
cutting and the final cutting. In the first section the fabric is
spread into a lay. A lay consist of multiple plies. Then a
cutting marker is applied, this is a cutting lay.
In the second section the individual pieces are cut out roughly
or accurately with an electrically driven knife. Next, various
important reference point such as pocket folds and notches are
marked.
The final accurate cutting of the pieces may be done with
templates and a band knife. This procedure allows a high
precision to be achieved.
Sewing process:
Sequence of seams to be stitched is determined before the
sewing starts. Which part will be joined first, what stitches will
follow one another, etc. are decided. However, some stitches
have to be necessarily done before or after another stitch. In the
example above, the decorative stitches must be done first
followed by the joining stitches. Embroidered patterns also
follow the same sequence but sometimes in clothing items like
hats, decorative stitches or embroidery is done after the
production of hats and with the help of embroidery machine.
FINISHING:
The term finishing refers to the term where the fabric is given
the final touch for the end use. It is the last stage of the process.
It includes a lot of steps thread trimming, wet processing, finish
pressing, ticketing, tagging and final packaging.
Logistics department

The logistic department will handle the warehouses and
transportation of goods from the factory the warehouse and
from the warehouse to the retail store.
There will be one logistic manager, warehouse manager and
other support staff in this department
For the second part, suppose that you are either using offshore
manufacturing or have outsourced services to another country.
Please evaluate how economics, the government, and laws could
affect value creation from a global context.
As per tutor2u, “A competitive advantage is an advantage over
competitors gained by offering consumers greater value, either
by means of lower prices or by providing greater benefits and
service that justifies higher prices.” As our brand strives to
focus on core competencies and becoming more flexible, we
outsource to other entities that can perform the activities like
procurement of raw materials and manufacturing better or more
cost effectively. The effect is to increase the number of
organizations involved in satisfying customer demand, while
reducing management control of daily logistics operations.
Moreover we are off shoring manufacturing process to achieve
cost optimization. Cost optimization is the idea of orienting
spends to deliver maximum value to the business. Rather than
across-the-board cuts that may adversely impact
competitiveness, companies should examine all expenditures to
determine where cuts can be made and investment realigned to
ensure positive business outcomes. Hence we are Right sizing
the employees for value addition to the business in terms of
strategy by reducing the baseline costs of the business, while
maintaining acceptable service levels.
Let us discuss the benefits of offshore manufacturing:

a) By manufacturing the product in house it could lower costs if
the firm is more efficient in that production activity. If a firm
has the need for substantial investments for the component it
will benefit them to keep it in house than to invest in another
company that may abuse the relationship. Also by making the
component in house the firm can protect its product technology
and improve the scheduling. By protecting the technology the
firm can remain more competitive, improve the schedule can
save with production costs.
If the firm is not more efficient in the production activity they
could be losing money trying to make the component in house.
The same goes for investing in their own company if another
firm already has the technology for the production or if the
technology can easily be copied.
b) Outsourcing creates a strategic flexibility; the firm can
switch orders as needed. It is also good if the location for
manufacturing a product becomes risky because of political
risks. It can also lower the costs if the firm cannot produce the
product as efficiently as another. Outsourcing may also bring in
more orders from the country it is in.
There are certain limitations too. One main disadvantage is loss
of jobs and this will not be good for the employees. Thus the
management has to make the balance between the commitment
to the shareholder and the commitment of community can be
brought out by having proper corporate governance. US
government will also lose revenues and there can be problems
of unemployment.
My final recommendation is that the company should outsource
those activities which are non core activities. The activities
which are routine in nature. The critical activities should not be
outsourced.
Hence the most important step in this regard is to run thorough
background checks on potential offshore partner companies and
their employees, including a comprehensive check on the
potential offshore vendor’s financial stability and its retention

rates for employees. If a company comes to the conclusion that
offshore outsourcing is necessary, I would recommend that the
company strike a balance between American jobs and
outsourcing. References:
Management Team
Our entire line of business is run, supervised and managed by
highly skilled, expertise designers from all over the world who
had acquired specialized knowledge on areas that are required
in our business. We use the best technology for efficiency. We
hire trainers in areas of pattern making, garment construction
and research. Also a group of individuals work on fashion
forecast and newer body types to enhance the beauty of the
women.
US women up to date.
Describe the team concept, group dynamics, and the strengths

and weaknesses of business teams.
Teams normally have members with complementary skills and
generate synergy through a coordinated effort which allows
each member to maximize his or her strengths and minimize his
or her weaknesses. (Wikipedia, 2009) Our team will have
following characteristics:
1. Members sharing leadership responsibility and rotating other
roles as needed.
2. All participating in idea generation, problem solving, and
decision-making.
3. Members showing support, respect, and trust for one another.
4. All taking actions and doing work that is necessary to reach
team goals.
5. Members managing conflict by confronting issues and
inappropriate behaviors.
http://www.smallbusinessdelivered.com/fivecharacteristicsofagr
eatteam.html
Three potential constraints that might interfere with the CEO's
expected benefits of team-based decision making and creativity:
A) Miscommunication between team members:
Miscommunication can lead to conflicts in the organization.
Effective communication skills have to be developed to make
the work place atmosphere more congenial.
B) Conflict due to difference in personality and view points.
C) Conformity due to peer pressure
This can be a big bottleneck to independent thinking and out of
box solutions. This may lead to rigidity and suppressing of new
ideas. (Canterbury, 2009)
D) Other issues can be group polarization, teamwork stressers
and self limiting behaviour

Describe management philosophy concerning communication,
and organizational culture.
Our Management philosophy will serve as a framework to
guide the daily actions and decisions of employees and
represents the standards that employees will use to measure all
individual and collective actions.
http://www.copyright.com/ccc/viewPage.do?pageCode=au77
Our philosophy will have following elements:
· Honesty and integrity
· Innovation
· Team work
· Customer centric
· Social responsibility
· Hiring right kind of employees
http://trainingpd.suite101.com/article.cfm/corporate_value_perf
ormance_review
Organizational culture is the personality of the organization.
Culture is comprised of the assumptions, values, norms and
tangible signs (artifacts) of organization members and their
behaviors.
http://managementhelp.org/org_thry/culture/culture.htm
Organizational culture is the set of values that controls
behavior, determines how organizational members interpret the
environment, and helps achieve a competitive advantage. As per
MCNay model “Our culture is enterprising” This is because
we believe in working in teams, warm culture and participative
leadership

Discuss what Leadership actions I would take to adapt my
business should the following happen in the first three years of
operations:
Leadership styles
Leadership style is the manner and approach of providing
direction, implementing plans, and motivating people. (Nwlink,
2009) The style that individuals use will be based on a
combination of their beliefs, values and preferences, as well as
the organizational culture and norms which will encourage some
styles and discourage others.
- The manufacturer has a labor strike that may last for 6 months.
Here I will use bureaucratic style to ensure operatives know the
consequences of labor strike. I will arrange for outside
contractors to source the product.
- Three more competitors emerge who are now in direct
competition with my company in product quality and price.
I will adopt participative style of leadership in this situation to
develop innovative solutions with my team for facing
competition effectively.
- I have had to lay off half of my employees and the rest are
disheartened as a result.
I will adapt charismatic leadership style to ensure operatives
understand the need of retrenching half of the employees and to
boost their morale.
BIBLIOGRAPHY
Hutchens, S. (1998). The Marketing Mix and Product. NPS
Marketing.
http://www.netmba.com/marketing/pricing/.
www.weight-loss-health.com.au/body_shape1.htm,
www.totalfitness4transformation.com/Fitness_S...,

http://EzineArticles.com/?expert=Susan_Patterson ,
www.womens-dresses.net/trends/
http://www.answers.com/topic/strategic-planning
http://www.teal.org.uk/mat/page6.htm.
http://www.starbucks.com/mission/default.asp
http://ezinearticles.com/?Diversity-in-the-Workplace:-Benefits,-
Challenges-and-
Solution
s&id=11053.
http://www.nestle.com/SharedValueCSR/Overview.htm
http://www.associatedcontent.com/article/496303/nestles_philos
ophy_on_diversity_pg2.html
http://www.aed.org/ToolsandPublications/upload/diversity_publ
ic_service.pdf.
http://en.wikipedia.org/wiki/Training.
http://www.allbusiness.com/human-resources/workforce-
management/236004-1.html.
Whellen &Hunger, Strategic Management.
http://tutor2u.net/business/strategy/competitive_advantage.htm
http://en.wikipedia.org/wiki/Experience_curve_effects.
http://www.smallbusinessdelivered.com/fivecharacteristicsofagr
eatteam.html
http://www.evancarmichael.com/Human-

Resources/809/Conflict-Resolution-Through-Team-Efforts.html.
http://www.teambuildinginc.com/article_conflict.htm.
http://www.mang.canterbury.ac.nz/courseinfo/mgmt/mgmt206S
U/MGMT206SUppt_ch10.pdf.
1
INTRODUCTION
Our brand’s name is “FIGUREOut”. It is garment retail store
that caters to the needs and demands of the contemporary
woman. We manufacture our products. Our brand specializes in
clothing for all body types that an Indian woman could have.
From pear to apple and from hourglass to petite. We, in our
store have clothes that will suit them all. Also we have all
women employees in our organization, from manufacturing to
sales.

We have different sections in our store catering to each body
type. These sections have tops and bottoms that will look good
on the person having that particular body type, along with
suiting prints and color co-ordinates.
The inspiration for this idea came from watching the girls and
women, in colleges, markets, on the streets and everywhere
around us. They are not aware of their body types, and therefore
wear clothes that enhances their ugliness in physic instead of
beauty. A tight fitted lycra t-shirt hardly suits a person having
an apple shaped figure and similarly short t-shirts with low
waist jeans doesn’t appeal on a woman with a pear shaped body.
Knowing that we are in a Fashion college where the Fashion
sensibility and knowledge is quiet high than a student of some
other field and still seeing all these fashion blunders happening
inspired us to bring this to our concern. We believe every
women is beautiful in their own respective ways and we are
here to just give a direction to them.
We in our store encourage women to know more about their
body shapes and types by offering them free consultancy and
accurate measurements. Moreover, we also provide them a wide
range of clothing that will look good on them, which will
enhance their best features and camouflage their not so good

ones. We want the independent contemporary Indian woman to
know themselves better and realize that each body is different
and has special demands. We want to make them feel
comfortable in clothes that actually look good on them rather
than settle for the few options available in the market. We want
them to wear their attitude.
So shape counts.....(A SHORT RESEARCH ON BODY TYPES)
1 - BananaHYPERLINK "/fashion-tips/im-banana-shaped" (Also
known as Straight, rectangular or Ruler)
The waist is at least 75% of the chest or hips, which are
virtually the same.
The banana body shape tends to lean with a boyish shape that
has the same measurement for the shoulders and the hips with a
waist measurement that is close to them. However, they usually
have great legs. This figure type tends to look best in structured
tops and jackets that help create or enhance your waistline.
2 - Apple (Also known as ConeHYPERLINK "/fashion-tips/im-
apple-shaped" or Triangle downward)
The waist is at most 75% of the chest, and the chest is at least
110% of the hips.
Although Apple-shaped women are characterized by big busts,
they are often described as boyish or athletic because their
shoulders are broader than their hips. But they are lucky to have

the body type that looks great in almost every style. The waist
is average and less defined. They have a smaller and sometimes
flat bottom with slimmer legs. It is most complimented by
simple fuss-free lines on the top and straight skirts or pants
with interesting details or prints.
3 - Pear (Also known as Spoon or Bell or Triangle Upward)
The waist is at least 75% of the chest, and the hips is at least
110% of the chest.
Women who have heavy bottoms and small busts are said to
have pear-shaped bodies. Most have a slim torso and rib cage
and their waist may be smaller in proportion to their hips. They
also have a fuller bottom and legs. Shoulder pads are the Pear's
best friend because they help to balance shoulders to hips. Also
any details at the shoulders that help to extend the shoulder is
good.
4 - Hourglass (Triangles opposing, facing in)
The waist is less than 75% of the chest or hips, which are
virtually the same.
You have well proportioned shoulders that are in line with your
hips. Curvy describes you the best and you have a small to
average, defined waistline and an average to full bottom and

many of you have great legs. Accentuating the waist is the key
to giving the Hourglass it's shape.
As many cultures consider this body shape as ideal and most
desirable; many celebrities falsely claim hourglass
measurements but actually rate closer to a straight figure or
pear.
5 - Round
The waist is at least 110% of the hips.
While there are women who are round-shaped; it is more
commonly found among men. The bust (chest), waist and hips
have high proportion of fat. Apple shaped girls are defined by
curve and width. Characteristics are full busts, waists and upper
backs and often width around the middle leading down to slim
legs. This figure type looks best in loose, unstructured designs.
Avoid anything that brings attention to the waist.
www.totalfitness4transformation.com
IDEA AND BUSINESS OPPORTUNITY
· What important customer problem are we solving?
1. Making the Indian clothing sector more advanced.

2. Make the women of our country aware about their body
types and groom the existing ones.
3. Also, making them understand what clothes (fabric, color,
print) will best suit.
4. Helping them to understanding what type of clothing will
enhance their best features and camouflage their not so good
ones, as we believe the right clothing adds on to the personality
and confidence.
· How are we going to do it?
1. Body scans that will help women visually see the type of
body they have and also how different silhouettes, color, prints
will appear on their figure.
2. Specialized and trained personnel who will assist them in
understanding why a particular piece of clothing will suit them.
3. Clearly demarcated sections in our stores for easy
understanding and a better shopping experience.
4. Feedback wall present in our stores which will help us in
knowing and understanding our customers better.

5. Making people aware about our store through ads and
promotions.
How many customers are there that are willing to buy from us?
1. Our customer is the contemporary Indian woman who is
conscious, aware and independent and likes to keep up with the
times.
2. Our customers are the women mass market who wishes to
know their body better and dress according to it and not just be
satisfied with the few available options in the market.
3. We wish to serve all those women who request specialized
information but do not get any. We want to make shopping a
better and wholesome experience for them.
4. Our customers are those who want to experience fashion with
comfort at affordable prices.
· Why can only we provide the solution?
1. We are offering a new concept to the Indian market which
has not been touched upon as yet. We are the pioneers is this
business.

2. The Women of this country are becoming more and more
aware of their needs and want to look spic and span always. We
are offering them free consultancy, and value added services on
purchases regarding their body type and what garments will suit
them and what will not.
3. We also offer them free body scans to help them analyse their
body types better. This service has not been offered by any
other brand in India.
4. We also have specialized trained personnel who will cater to
each and every query and demand of our customers.
· How can we defend against others?
1. The newness of our concept is the U.S.P. of our brand and the
idea will surely appeal to the women market which is growing
more and more. Not every women can afford a designed,
customized fashion clothing to look good. We are the only ones
giving women a customized shopping experience at affordable
prices, in the true sense, at the nearest outlets.
2. The services that we offer, like the body scan and specialized
assistance will help the women in being more Fashion forward

and conscious.
3. Also there exists a huge need gap in the market in the
women’s sector for specialized clothing for different body
types. Our brand will help in filling that need gap, which no one
has looked into yet.
“Our idea is something new for the Indian market as services
like this are usually only offered for high-priced designer
couture garments. We offer our customers specialized clothing
which will suit each body type and we also offer them
assistance and all the help they need. The garments range from
casual day wear to party wear. We hope to help the women in
making shopping and wearing each garment a wholesome
experience which will help them in looking their best all the
time.”
COMPANY OVERVIEW
FIGUREOut, a brand, who are the pioneers of opening a
business line specializing in women body types and offering
clothing line on such bases. It is owned by six members, who
are its equal partners and founders of the company, rather
brand. The company undertakes and supervises from acquiring
raw materials, to manufacturing finished products, to supply
chain, to sales, ads an promotion. The company norms take care

of the legal issues, capital investments and profit distribution.
The company is based in Gurgaon from where it operates to the
different stores all over the country. Its production and training
unit is also in Gurgaon.
“FIGUREOut is the new, ultimate shopping experience for
women.”
It brings women a range of products and services that she can
trust.
Over years of observance and understanding of women body
types, FIGUREOut brings this new, organized, clothing sector
to the market that is clear, specialized and trained on its ideas
and believes that every woman has the potential to look good if
channelized in right fashion direction. Individuals are bundles
of vibrating energy and every energy should be given a right
fashion direction to boost up ones confidence and personality,
and when it comes to women, they are just full of unlimited
energy. So, we believe in utilizing every bit of it to help
mankind, thus provide them with comfort as well as fashion.
As a consequence of the constantly shifting vibrating energy
within ourselves, we are forever changing in new ways and this
time it is time to change in the direction of women’s fashion in
depth and understand their body types to enhance their beauty,
comfort and their over all personality and make them prepare
for the fashionable world outside.

Our brand brings to all the women a product range acceptable
by all minds, keeping the Indian society and ethics in mind. It
provides in its range a clothing line of different body types,
customized clothing, along with preferable prints, color
coordinates, fabrics and silhouettes. It not only gives options
and choices but also allows customers to visually try their
options on their scanned body types so that they are satisfied by
our services ones they leave our store.
Mission
We intend to make the women’s clothing market, in India aware
about the different body types through our products and services
offered. It is a very huge, mass market. We would make them
aware about how important it is to know the correct body type
to carry yourself and stay fashionable. Also as all the units in
our company will be supervised and worked on by women, it
would provide women employment and thus make them self-
sufficient. We would offer comfort with expertise fashion
awareness.
Objective /goals
· To increase awareness on different body types of women.
· To increase brand awareness that leads to loyalty.

· To create women employment
· To help women dress fashionably suiting their body types.
To extend the women’s clothing industry in India and provide
solutions to the problem in women’s fashion.
Values
Our products preserve our core values of better clothing for
Indian women by making them aware of their body types. We
believe in simplicity and comfort and understand its needs for
putting Indian women in fashion forefront in day to day lives.
As fashion students we understand our duty to help women
dress correctly. Also we believe in providing employment for
women to make them self sufficient. In fabricating our products
we adhere to the following points:
· All product line, management is taken care by women.
· None of the products are manufactured using child labour.
· Quality in product and service is our top priority.
· We provide women employment.
· Our products are made with perfection and our services are

expertised.
· Respecting and valuing employees.
· Creating a performance oriented work ethos and a culture of
mutual trust.
Our Vision
To be the most trusted brand that pioneers in giving fashion
solutions to Indian women based on their body types. To create
products which offer beauty, comfort, serenity and show a way
to lifestyle by clothing.
Management team and Resources
Our entire line of business is run, supervised and managed by
highly skilled, expertise designers from all over the world who
had acquired specialized knowledge on areas that are required
in our business. We use the best technology for efficiency. We
hire trainers in areas of pattern making, garment construction
and research. Also a group of individuals work on fashion
forecast and newer body types to enhance the beauty of the
Indian women.

Indian women up to date.
Environmental analysis
It is divided into 2 parts:
· External analysis
· Internal analysis
External Analysis
PEST Analysis:-
· Customers have become more fashion conscious.
· Women are more advanced than before and have become more
experimental with their clothing. They do not shy away from

strutting their stuff.
· Nowadays, people want to look more slimmer and enhance
their look as that creates an image in the society.
· People are more aware of the changing fashion.
· Media views play an important role in changing the demand of
the customer.
· Technological advancement will also affect FIGUREOut.
· Special technology is required to determine the body shape of
the customer.
· Changes in the taxation policy of the government.
Internal Analysis
SWOT Analysis:
Strengths:
· It is helping people by recommending them the kind of style
that will suit them depending upon their body type. Hence it is

solving customer problem.
· It is also technologically advanced. It has the required
machinery which records the body silhouette of the customer on
a screen to see what body type it is.
· It is known for research and development.
· It has separate sections of apparels designed for different
body type.
· Each section has completely distinct designs. This is in terms
of prints, colour, cut, patterns and overall make. This is to suit
the particular body type.
· The company can gain with its not so expensive range.
· Unlike our competitors the apparels are not only for people
· The pricing will be reasonable.
· Our one of the major strengths will be customer service and
customer satisfaction.
· Advertisement and promotion effectiveness.

· It is satisfying a big emotional need.
· Excellent parking facility.
· Fresh stock will be added regularly according to changes in
fashion.
· Benefits will be given to the customers in terms of discounts
on occasions like Valentine’s Day, women’s day and also
special discounts to the member.
· Discounts on a minimum purchase of Rs 3000 which increases
with the amount purchased.
Weaknesses:
· It is a new brand in the market and so it might take time to
gain people’s trust and to become popular.
· Training of the workforce is require
Opportunities:
· It is giving an opportunity to experiment and bring a different
concept in the market.
· It caters the mass market. FIGUREOut targets women of age
group

14yrs to 46 yrs. This covers a major part of the market.
· None of the competitors have the technology or the skills that
can match ours.
· Unlike our competitors the apparels are not only for people
· The company does not have many competitors in the Indian
market.
Threats:
· High price products restrict the number of customers.
· Competition from the already existing brands.
· Thinking of effective marketing strategies and spreading the
awareness to more and more women may prove to be tough
initially.
COMPETITORS SALES ANALYSIS
The competitors in the market and the study of their movement
in terms of sales.

Bizzare
Bizarre : the high fashion, eclectic, western clothes at Bizarre
are funky and definitely a statement. One can experience high
couture thats accessible and wearable at Bizarres chic
showroom. The decor is an explosion of colour dotted with a
wide range of retro and urban cool apparel. Bizarre stocks a mix
of well crafted skirts, cocktail and party dresses, blouses, shirts,
pants and capris. The clothes are funky yet wearable. The
designs are generously enthused with crystals, embroidery and
even crochet. Pitched as sexy women’s wear, Bizarre offers
western clothes with a twist.
We have chosen bizarre as a competitor because of the same
cliental, price range and product.
By analyzing their sales per day we can estimate our sales.
The approximate footfall in a day = 50
Area of the shop=1000 square feet.
Approximate sales in a day = 30 items.
Selling price of each item= Rs 2000

Estimation of the amount of sales per square feet =1920
Numbers of items being sold per month= 960
Ogaan Fashion store
Ogaan Fashion Store: A high fashion store that showcases
upcoming designers and veterans like JJ Valaya and Ashish
Soni. Shop in a lavish environment and sift through elegant
designs from some of the countrys most happening talents.
Ogaan is a fashion boutique that has successfully blended high
couture with Indian designs, fabrics and styling. They are proud
to showcase the newer talent from across the nation along with
well known names like Raghuvendra Rathod, Madhu Jain,
Pallavi Jaikishen and Salim Asgarally. Apart from Indian and
western apparel, you will also find beautiful accessories like
scarves, stoles, costume jewellery and silver artefacts.
By analyzing their sales per day we can estimate our sales.

Estimation of the amount of sales per square feet =Rs 768
Anokhi
Anokhi Garments: a variety of ethnic comfort wear produced
organically with traditional textiles and natural dyes. Anokhi
are pioneers of several things, they were the first to retail well
crafted, hand block printed and trendy western wear produced
with ethnic motifs and prints. Consumers were not restricted to
purchasing Indian wear in their favourite prints, they could well
opt for shirts, skirts, harem pants and wraparounds. The Anokhi
outlets themselves are very holistic in appearance, the colors
are vibrant and natural, the styles are urban and pricing very
competitive.

Fab India
The major portion of Fabindia’s product range is textile based.
The textile-based product range includes ready-to-wear
garments and accessories for men, women, teenagers and
children; bed, bath, table and kitchen linen; floor coverings,
upholstery fabric and curtains. Cotton, silk, wool, grass, linen
and jute are the basic fibres used.

Formula used to calculate average sales per square feet= sales
per day/average sales of the show room.
Marketing
FigureOUT brand specializes in clothing for all body types that
an Indian woman could have. This marketing plan illustrates
our market segments and the strategies we are implying to get
customers. Our unique focus is with a twist for each body type
that gives us an advantage over our competitors by giving
customers a new direction to wear their attitude. This fills a gap
for not just traditional customers but expands our reach to
people who would normally not wear certain type of clothing,
MARKETING PLAN
We will leverage social media and word of mouth for the vast
majority of our marketing using platforms such as Facebook.
This platform is widely used by the customers in our
demographic market. We will make announcements via regular
updates to our fan page on Facebook. RS.2500 is the charge for
per day. So, RS. 1,25000 will be spent here as we will do it for

50 days p.a.
- We will also use our email marketing list which is comprised
of people who have expressed interest in our stores and the
media. We have segmented our email list so that we can send
appropriate emails to media and different ones to
actual/potential customers. Each of our postings to social media
sites will include a trackable link so we know how many people
click on each post. Using online tools like link redirectors, we
can also see how many of readers and followers repost or
forward such links. We will also include trackable links within
our email marketing messages.
· We will be putting our stalls in malls like, Select City on
certain days of the week for promotional purposes. RS.5000 is
the charge per day. We will put up the stalls twice a month,
hence it will cost RS. 10,000. Therefore, RS. 1,20,000 p.a.
· Distribution of promotional offers in the forms of pamphlets
will be done along with move tickets at halls like PVRs, DTs
and at the coffee shops like Barista and CCD to create
awareness. Here, we would invest RS. 50,000, keeping 30paisa
to be the cost of 1 pamphlet.
· Offer various discounts on special occasions like Women’s
day, Valentine’s day , Mother’s day etc.
· Advertisements tie ups to be done with companies like

phokotcopy.com wherein ads will reach out the students behind
their photocopy material in schools and colleges. This would
cost us to pay the company a lakh p.a. when per copy is Re. 1.
· We would have promotional offers which will offer discounts
on certain timings of the day or certain days of the week .
· To offer loyalty bonus to our esteemed customers in the form
of additional discount on second purchase of more than Rs2000
and etc
· Hoardings to be installed to make customer aware of the brand
would cost 1lakh rupees p.a.
· Eye catching advertisements in print media will also be a part
of our strategy and would have an investment upto RS .50,000.
· Various posters mentioned Y Figure OUT stands out from
other brands and mentioning the out of box idea and a customer
oriented staff will be put in lifts of malls like Ambience,
Promenande Vasant Kunj. Here we would invest RS.40,000.
· Feedback forms for Rs. 40,000 to improvise and make the
customer feel that “We Care” will be offered to customers
coming to our stores.
Operational Department
Operational management is an area of business concerned with
the production of goods and services, and involves the

responsibility of ensuring that business operations are efficient
in terms of using as little resource as needed, and effective in
terms of meeting customer requirements. It is concerned with
managing the process that converts inputs (in the forms of
materials, labour and energy) into outputs (in the form of goods
and services).
Operations traditionally refers to the production of goods and
services separately, although the distinction between these two
main types of operations is increasingly difficult to make as
manufacturers tend to merge product and service offerings.
More generally, Operations Management aims to increase the
content of value-added activities in any given process.
Fundamentally, these value-adding creative activities should be
aligned with market opportunity for optimal enterprise
performance.
Our garment store ‘FIGUREOut’ is open 6 days a week. The
store operates from 9am to 10pm. We do not manufacture our
products but get them made with the help of outsource help.
New stock is added regularly depending upon the current trends.
Our Supply chain management is a cross-function approach
including managing the movement of raw materials into our
organization, certain aspects of the internal processing of
materials into finished goods, and the movement of finished

goods out of the organization and toward the end-consumer. As
our brand strives to focus on core competencies and becoming
more flexible, we outsource to other entities that can perform
the activities like procurement of raw materials and
manufacturing better or more cost effectively. The effect is to
increase the number of organizations involved in satisfying
customer demand, while reducing management control of daily
logistics operations. Less control and more supply chain
partners led to the creation of supply chain management
concepts. The purpose of supply chain management is to
improve trust and collaboration among supply chain partners,
thus improving inventory visibility and the velocity of
inventory movement.
The operations department explains the functioning of our
business and will account the biggest share (50%) of the
remaining capital i.e Rs.1250000.
The department is divided into 3 parts:
Strategic
· Strategic network optimization, including the number,
location, and size of warehousing, distribution centres, and
facilities. The warehousing in our brand FIGUREOut is in the
form of small stock rooms like in other brands which will store

different sizes and pieces of our products. Our stock-keeping
rooms and people in charge of the proper updates about our
products have been allotted a budget of Rs. 1,00,000.
· Strategic partnerships with suppliers, distributors, and
customers, creating communication channels for critical
information and operational improvements such as cross
docking, direct shipping, and third-party logistics.
· Product life cycle management, so that new and existing
products can be optimally integrated into the supply chain and
capacity management activities.
· Information technology chain operations: It is a big part of
Operational department. IT is the backbone of any successful
venture. Our IT department is allotted a budget of Rs. 2,50,000
to keep in line with the latest software and technology that we
will need in our store. The technology will keep us updated
about what’s happening around the world and will help us in
serving our customers better.
· Where-to-make and what-to-make-or-buy decisions.
· Aligning overall organizational strategy with supply strategy.

· It is for long term and needs resource commitment.
Tactical
The tactical department will take care of the following
functions:
· Sourcing contracts and other purchasing decisions.
· Production decisions, including contracting, scheduling, and
planning process definition. The tactical department of
FIGUREOut will keep a track of our production which is
outsourced to ensure a good quality and timely delivery of our
products. They will make a Time and Action plan according to
which everything will work. Thus the Tactical department is
allotted a budget of Rs. 3,00,000. They will also take care of:
· Inventory decisions, including quantity, location, and quality
of inventory.
· The department is further allotted Rs. 1,00,000 for the
transportation strategy, including frequency, routes, and
contracting.
· Benchmarking of all operations against competitors and
implementation of best practices throughout the enterprise.

· Milestone payments.
· Focus on customer demand.
Operational
The main operational department will take care of the following
functions:
· Daily production and distribution planning, including all
nodes in the supply chain.
· Production scheduling for each manufacturing facility in the
supply chain (minute by minute).
· Demand planning and forecasting, coordinating the demand
forecast of all customers and sharing the forecast with all
suppliers.
· Sourcing planning, including current inventory and forecast
demand, in collaboration with all suppliers.
· Inbound operations, including transportation from suppliers
and receiving inventory.

· Production operations, including the consumption of materials
and flow of finished goods.
· Outbound operations, including all fulfilment activities,
warehousing and transportation to customers.
· Order promising, accounting for all constraints in the supply
chain, including all suppliers, manufacturing facilities,
distribution centres, and other customers.
Thus the operational departments is allotted a budget of Rs.
5,00,000 to ensure that business operations are efficient in
terms of using as little resource as needed, and effective in
terms of meeting customer requirements.
OUR LOGO
The silhouette is of a corset showing that our store deals with
clothing for women.
The sign right under the bust is of infinity which shows that we
deal with women for all shapes and sizes and also we would go
to infinite extent to make our customers look good.
Under that is a sign of an apple wrapped around a measuring
tape to show the customization we would provide and the stem
is in the shape of “F” and the apple is surrounded by an “O”
which states the name of our brand that is “FIGURE OUT”.

OUR CARRY BAGS
OUR STORE WALLPAPERS OUTSIDE
FLOOR CARPET GRAPHICS
KHAN MARKET
MAPAccording to the map and the number of shops located in
khan market shows that we have huge parking as we expect a lot
of consumers in that market. It has all different types of stores
from garment, books to electronics and departmental items.
This location is quite suitable for our brand as we deal with
customized clothing line to make every woman feel special.
Entirely our showroom offers clothing for ‘Real Women’. You
will also see that the ambience is set keeping in mind the
comfort and reality of women.
FLOOR PLAN
We have in particular used Geometric Floor Plan as we know
that this floor plan is suitable for clothing and apparel shops.

It uses racks and fixtures to create an interesting and out-of-the-
ordinary type of store design without a high cost.
Technologies within d retail space
We have most importantly set up a scanner for scanning
women’s silhouette individually for them to serve the purpose
of correct clothing.
Music
The music would serve women in the showroom to request
songs as we know it we have to make them feel comfortable as
that is of highest importance. There will be provision of new
pop music for women by female popstars, meaningful songs.
During morning hours there will be soft music playing and then
as we grade towards the evening the songs keep going faster and
towards pop-rock or pop. We would play English and
Bollywodd music, both.
Scent
Lavender is considered to be the most comfortable aroma and
will therefore be automatically sprayed in the showroom. Rose

water fragrance would be sprayed early morning as that is the
best for women in the morning to feel comfortable and joyous.
As we again grade towards the evening we spray lavender.
Visual
As a wallpaper we have used the silhouettes of meaningful and
real women in order to show the reflection of real women who
is a mother, daughter, wife, mother-in-law, etc. To show every
woman is important in their own way some are corporate
women, housewife, etc. A woman is particular has certain roles
which are not counted as professions like being a mother. In
short the display is for the women to feel comfortable.
The wallpaper would look like this, as shown below :-
Furniture and Fixtures
2-Way Chrome Garment Display Rack
A traditional and economical way to display hanging clothing,
these 2-way garment racks are adjustable and most commonly
available in a chrome finish. Retailers have a choice of straight
or slant arms, round or rectangluar tubing with a flat base or on

casters.
Accessory Displays
Merchandise obviously sells better when it is properly
displayed. There are many types of counter racks and accessory
displays to show off small products and accessories. Accessory
displays come in acrylic, glass, leather, velvet, wire and even
cardboard. The small footprint of counter racks is excellent for
use near the checkout in a retail store or at flea markets and
trade shows.
4-Way Chrome Garment Rack With Slant Arms
Like the 2-way rack, this is a traditional and economical way to
display hanging clothing. It is adjustable and most commonly
available in a chrome finish. Retailers have a choice of straight
or slant arms, round or rectangluar tubing with a flat base or on
casters.
Body Forms and Mannequins

Body forms and mannequins bring fashion to life in a small
selling space. Dressed models create more interest than clothing
sold from display racks. There are many styles of mannequins
available to retailers today, from traditional torso forms to
modern wire forms.
Round Rack
The round rack comes in several sizes. The circular rack
supports a shelf or basket, has adjustable legs and comes in a
chrome or black finish.
Cube Units
Glass, plastic or wire cubes on a laminated base can be
purchased together as a unit or designed from your own plan.
Cube units work well for related items that may need dividers or
other configurations for merchandise like clothing in various
sizes and colors
Grid Merchandiser
Gridwall gondolas, displays and grid merchandisers are

lightweight, flexible fixtures. Generally available in black,
white or chrome, grid fixtures allow retailers to display a larger
volume of merchandise in a smaller space. Grid fixtures are
mobile and offer a sleek look to modern retail stores. These
highly functional pieces are great for window displays, on the
sales floor, or even for the customers to keep their belongings
once they enter the showroom.
Slatwall Merchandiser
Gondolas and merchandisers constructed from slatboard bring a
modern look to any retail store. These store fixtures used with
slatwall hooks or shelves. This convenience offers retailers a
flexible platform for creating stunning visual displays.
Slatboard is available in many different laminated finishes and
wood grains or paint-grade slatwall allows you to paint your
own. Slatboard is heavy so be sure your merchandisers are on
casters for more versatility.
Slatwall Panels
Slatboard is available in many different laminated finishes and
wood grains or paint-grade slatwall allows you to paint your
own. Slatwall hooks, shelves, brackets and other slatboard
accessories help improve merchandising and sales.

Full Vision Display Case
Full vision showcases allow retailers to display a wide range of
items such as jewelry, electronics and more. Sliding doors,
locking mechanism, interior lighting and adjustable shelves
offer several easy to view levels of display.
Wrap Counter
Curved or standard wrap counters are used for storage, rather
than display. Modular units built with adjustable shelves are
available in laminates or solid wood finishes. The wrap counter
(or cash wrap) can hold bags, store-use items and more.
Cash Register Stand
Cash register stands may have a flat top, but generally feature a
recessed top to allow the cash register or POS system to sit
securely. Undercounter storage with one or more adjustable
shelves allow retailers to hold more in the checkout area.
Available in a variety of glass and wood finishes.

Gondola Shelving Unit
Gondola shelving units have been around for a very long time.
The versatility makes gondolas easy to install and change on a
frequent basis. The pegboard backing and shelving comes in
several heights and depths. It is also available in a variety of
colors, but the most common is almond. Gondola shelving can
be used to create end caps, wall units or center aisles.
Dump Bins and Tables
The dump bin has been around for a very long time. Perfect for
promotional or clearance items, dump bins and dump tables
work well for smaller products and placed near the front of the
store. Stacking baskets, spinning dump racks, hanging bins and
other utility tubs are generally durable and inexpensive.
Light Fixture Indoor Lighting
Lighting in our store makes it bright and cheery. The right
lighting here will highlight our clothing and helps to hide some
structural flaws. We have in our showroom certain fixtures for
them to highlight our garments and women, as given below :-

Ceiling Fixtures – These are lights which are attached to your
ceiling and generally focus the light downward and out. They’re
fairly typical and do a good job of lighting a large area fairly
evenly.
Pendants – Pendant lights are hung from the ceiling and mainly
focus the light downward. They’re great for work areas.
Chandeliers are a type of pendant light, but they’re usually
much showier and they can cast light in every direction.
Portables – This term is used to cover a wide variety of lighting
options from inexpensive clamp on lights to expensive Tiffany
desk lamps.
Track Lighting – These lights were a fad in the 80’s but are now
used more sparingly and with purpose in mind. They’re great
for displaying artwork or highlighting certain areas of your
home. They also work well as task lights. They are easily
swiveled and can be adjusted and readjusted to give you just the
right effect.
Recessed Lights – Recessed lights continue to be very popular.
They can provide a lot of light and can be placed over areas
where tasks are performed. They’re actually a fairly inexpensive
alternative to some ceiling fixtures and give a cleaner, more

modern look.
Skylights– Skylights use natural light to warm the interior of a
home. They bring the sunlight into a home and filter it
downward. Obviously, more expensive than buying a lamp, but
the overall effect is dramatic and beautiful.We have used a good
lighting system must have a combination of proper lamps and
light fixtures. These two are commonly called the fixture unit
There are devises that come with light fixtures and they include;
* Aperture
* ballast
* Reflector
* Light
* Power source
All these above used light fixtures make it possible for a
showroom to look presentable and spaced.
FLOOR PLAN
BIBLIOGRAPHY

SITE- www.weight-loss-health.com.au/body_shape1.htm,
DTAE- 15TH MARCH ,09, TIME- 10.45 PM
SITE- www.totalfitness4transformation.com/Fitness_S..., DATE
-15TH MARCH, 09, TIME- 10.00 PM
SITE-http://EzineArticles.com/?expert=Susan_Patterson ,
DATE -15TH MARCH,09, TIME- 10.00PM
SITE- www.womens-dresses.net/trends/, DATE- 15TH MARCH,
09, TIME- 10.00PM
SITE- www.egypt-fashion.com, DATE -15TH MARCH, 09,
TIME- 9.45 PM
Trial Room
Mirror
Seat
Store display

Garments and display
Garments
Shelf to keep customer’s stuff
Entrance
Display
Cash Counter

Scanner machine
Mirror
Different Racks for different body types
Seats
Mirror

Business PlanType of BusinessOurs is a garment retail .docx

Business PlanType of BusinessOurs is a garment retail .docx

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