This document provides guidelines for a 2-page public health paper on communication tools for a prescription drug overdose campaign targeted at young adults. The paper should describe and justify the types of communication and social media tools that would be used, explain why the selected tools are appropriate for the target audience, explain how the public health message would be adjusted based on the social media tool, and describe how the message would be adjusted for factors like age, community, and literacy levels. The marketing plan for the campaign should also be described.