The document discusses marketing strategies for an acute care facility in Los Angeles, California. It analyzes television, social media, and billboard advertising. Television can reach many people but is expensive. Social media allows low-cost engagement and feedback but requires resource investment. Billboards have low costs but limited reach. The recommendation is to use social media as the primary tool due to its ability to engage diverse Los Angeles demographics at low cost.

1. healthcare
AssignmentTo begin, select one (1) of the following healthcare systems that you would like
to explore for this unit: Acute careNext, select an environment/location: Los Angeles,
CaliforniaFinally, select three (3) marketing tools: Television, Social Media, and
BillboardInstructions· Provide a general overview of your select healthcare
system.· Discuss the demographics of your select location.· Discuss the advantages of
using each marketing tool at your healthcare system and location.· Discuss the
disadvantages of using each marketing tool at your healthcare system and
location.· Summarize which marketing tool you would recommend that would yield the
highest marketing potential of your select healthcare system and location.· Be sure to
support your assertions with evidence-based research, scholarly articles, and well-
supported strategies that support your predictions.o 3-4 page paper excluding front and
back matter (APA standards apply ).o Internal organizational
memorandum.o Infographico PowerPoint presentation for a Board of Directors (10-12
slides; speaker notes as needed to support assertions).o 7-10 minute public service
announcement (using a free online voice recorder such as vocaroo.com)o Video newscast
(using a free online video recorder such as YouTube.com) (e.g., entertainment talk show,
television commentary, interview-style, news reporting, etc.).The use of first person is
permitted for this assignment. APA formatting (e.g., title page, conclusion, reference page,
etc.) should not be used. Plagiarism will not be tolerated.Although the use of APA formatting
is not required for this assignment, proper grammar, spelling, and punctuation are
expected. EmExpert Solution PreviewIntroduction:As a medical professor, I have been
tasked with creating assignments and answers for medical college students. In this
assignment, I have been asked to select a healthcare system and explore it in the context of
an environment/location of my choice. I have selected acute care as my healthcare system
and Los Angeles, California, as my environment/location. I will also discuss the advantages
and disadvantages of using three marketing tools – television, social media, and billboard –
in promoting acute care in Los Angeles.Overview of Acute Care:Acute care refers to
specialized medical treatment provided to patients with severe, life-threatening illnesses or
injuries. This type of care can be provided in hospitals or other healthcare facilities that
have the necessary equipment and resources to handle complex medical cases. Acute care is
typically characterized by quick and aggressive medical interventions, aimed at stabilizing
patients’ conditions and preventing further deterioration.Demographics of Los Angeles:Los
Angeles is the largest city in California and the second-largest city in the United States. The

2. city has a total population of over four million people, with a diverse mix of ethnicities and
cultures. The population of Los Angeles is relatively young, with a median age of 35.5 years.
The city is also known for its high levels of income inequality, with a significant percentage
of residents living in poverty.Advantages and Disadvantages of Marketing
Tools:Television:Advantages: Television advertising is an effective way to reach a broad
audience. Television commercials can be targeted to specific demographics, such as age,
gender, or income level. Television advertising can also be used to create emotional
connections with viewers, making it an effective tool for promoting healthcare
services.Disadvantages: Television advertising can be expensive, especially for high-
frequency placements during prime time. Television advertising is also subject to DVR
piracy and the use of streaming services that allow viewers to skip commercials.Social
Media:Advantages: Social media is a low-cost way to reach a large, targeted audience. Social
media can also be used to engage patients and build relationships with them. Social media
platforms such as Facebook and Twitter also allow for real-time feedback from patients and
can be used to share educational content.Disadvantages: Social media can be time-
consuming and require a significant investment of resources to create and maintain
engaging content. Social media platforms are also subject to privacy concerns and can be
difficult to navigate for older patients.Billboard:Advantages: Billboards are a low-cost way
to reach a broad, geographically defined audience. Billboards can be placed in high-traffic
areas and are visible 24/7. Billboards can also be targeted to specific demographics using
location data.Disadvantages: Billboards may not be effective for promoting complex
healthcare services or reaching patients who require specialized medical care. Billboards
are also subject to zoning and safety regulations and may be limited in certain
areas.Recommended Marketing Tool:Of the three marketing tools discussed, I would
recommend using social media as the primary tool for promoting acute care in Los Angeles.
Social media is a low-cost way to engage patients and build relationships with them. It
allows for real-time feedback and can be used to share educational content. Additionally,
social media is a highly targeted platform that can be tailored to specific demographics,
making it an effective way to reach the diverse mix of ethnicities and cultures in Los
Angeles.Conclusion:In conclusion, promoting healthcare services requires a thoughtful and
strategic approach. By selecting the right healthcare system and location and using the
appropriate marketing tools, healthcare providers can effectively reach their target
audience and build lasting relationships with patients. In the case of acute care in Los
Angeles, social media is the recommended marketing tool due to its low-cost, high-
engagement nature and ability to target specific demographics.#healthcare