3. Value proposition
Problem Solution Features of value
proposition
• Non- • Sustainable, bio-based • Bi-functional molecules
renewable, petroleum replacement • Flexibility in chain length
derived feedstock for • Higher performance • Flexibility in branching
surfactant, lubricant • Improved cold
industry temperature tolerance of
detergents, lubricants
4. Hand weed control is a Nightmare
Crews of 100s needed
Labor getting harder to get
Back-breaking task
2-3 weedings per crop
Food contamination risk
$250-1,000 per acre
Confidential
5. Circulating Tumor Cells (CTCs): Initial Idea
Circulating tumor cells Oncologists & Pathologists
Cancer cells that have Does my patient have any
detached from the CTCs?
tumor and are How aggressive are they?
circulating in the blood
stream
Capture and grow CTCs
Video technology to characterize aggressiveness
5 5
7. We are unique in our ability to culture CTCs
Technology Capability
Company Product Technology Channel
Isolate Count Analyze Culture
Parsortix Filter Kits
CellSearch Antibody Kits
Vita-Assays Substrate Kits
Mvs360 Antibody Device
OncoCEE Microfluidics CLIA labs
LiquidBiopsy Antibody CLIA labs
ISET device Filter Device
On-Q-ITY
chip
Microfluidics Device
ApoStreamTM
Technology
Microfluidics Device
- Substrate CLIA?
*This is an abbreviated list
7 7
Class 8 - Update 3.19.2012
8. Cell culture value proposition
Identify and
enumerate CTCs
Characterize
growth potential
Culture Test
Chemotherapies
CTCs
Test CTCs for
biomarkers
8 8
9. Disposal
Produced Dilution with
Water Freshwater
Reuse to
Frac Another
Well
Primary
How high can
Treatment they go?
This is where we Tertiary
fit in Treatment
Current state of Discharge
the art are
evaporators and Must be
crystallizers drinking water
quality
10.
11.
12. The Problem & Our Solution
De-mineralization
X
Problem: No products that
reverses demineralization Our solution:
effectively Remineralization peptides
that restore lost mineral
Editor's Notes
First – how would you define product? (go through different teams)
We initially believed we were a visualization company with a novel approach to characterizing cancer Create value by enumerating and characterizing the aggressiveness of CTCsTarget customers in hospital (i.e., pathologist, oncologist, patients) Use a CLIA-based service model to deliver value to customersUse direct sales channels to reach customers in the hospital
Leading up to this slide, we need to be developing the case for a pivot into a cell culture company. John didn’t seem clear on how/why we decided this.
Change technology column to: Dead vs live cellsThe point of this slide is simply that right now culturing is a unique proposition. Do not focus on all competitors or what they do or how we will compete. Make the simple point of for now we have a unique proposition.
Value Proposition of Cell CulturingCell culture node in the middleBubbles appearing around showing value prop of cell culturingSimilar to mammoptics slide 19