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The Lean LaunchPad


Presentation examples used in
  Class 3 -Value Proposition




                                07/02/12
Examples
Value proposition



Problem                      Solution                        Features of value
                                                             proposition

   • Non-                       • Sustainable, bio-based        • Bi-functional molecules
     renewable, petroleum         replacement                   • Flexibility in chain length
     derived feedstock for      • Higher performance            • Flexibility in branching
     surfactant, lubricant      • Improved cold
     industry                     temperature tolerance of
                                  detergents, lubricants
Hand weed control is a Nightmare

                            Crews of 100s needed

                            Labor getting harder to get

                            Back-breaking task

                            2-3 weedings per crop

                            Food contamination risk

                            $250-1,000 per acre

             Confidential
Circulating Tumor Cells (CTCs): Initial Idea
Circulating tumor cells                     Oncologists & Pathologists
                Cancer cells that have                    Does my patient have any
                detached from the                         CTCs?
                tumor and are                             How aggressive are they?
                circulating in the blood
                stream




                            Capture and grow CTCs
                 Video technology to characterize aggressiveness




                                               5           5
The value proposition epiphany: CanScan is a
           cell culture company!




                           6     6
We are unique in our ability to culture CTCs
                                                      Technology Capability
   Company     Product      Technology                                                   Channel
                                            Isolate       Count   Analyze     Culture

             Parsortix      Filter                                                      Kits

             CellSearch     Antibody                                                    Kits

             Vita-Assays    Substrate                                                   Kits

             Mvs360         Antibody                                                    Device

             OncoCEE        Microfluidics                                              CLIA labs

             LiquidBiopsy   Antibody                                                   CLIA labs

             ISET device    Filter                                                     Device

             On-Q-ITY
             chip
                            Microfluidics                                             Device

             ApoStreamTM
             Technology
                            Microfluidics                                             Device

                   -        Substrate                                                CLIA?
                                                                      *This is an abbreviated list

                                                      7             7
                                                                  Class 8 - Update 3.19.2012
Cell culture value proposition
                      Identify and
                    enumerate CTCs




  Characterize
growth potential
                     Culture                     Test
                                             Chemotherapies
                      CTCs



                     Test CTCs for
                      biomarkers



                                     8   8
Disposal


Produced                      Dilution with
 Water                        Freshwater
                                                   Reuse to
                                                 Frac Another
                                                     Well
                                Primary
                                                 How high can
                               Treatment           they go?




           This is where we     Tertiary
                  fit in       Treatment
                              Current state of    Discharge
                                 the art are
                              evaporators and       Must be
                                crystallizers    drinking water
                                                     quality
The Problem & Our Solution




          De-mineralization
   X




     Problem: No products that
     reverses demineralization   Our solution:
     effectively                 Remineralization peptides
                                 that restore lost mineral

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Presentation examples for class 3 value propostion

  • 1. The Lean LaunchPad Presentation examples used in Class 3 -Value Proposition 07/02/12
  • 3. Value proposition Problem Solution Features of value proposition • Non- • Sustainable, bio-based • Bi-functional molecules renewable, petroleum replacement • Flexibility in chain length derived feedstock for • Higher performance • Flexibility in branching surfactant, lubricant • Improved cold industry temperature tolerance of detergents, lubricants
  • 4. Hand weed control is a Nightmare Crews of 100s needed Labor getting harder to get Back-breaking task 2-3 weedings per crop Food contamination risk $250-1,000 per acre Confidential
  • 5. Circulating Tumor Cells (CTCs): Initial Idea Circulating tumor cells Oncologists & Pathologists Cancer cells that have Does my patient have any detached from the CTCs? tumor and are How aggressive are they? circulating in the blood stream Capture and grow CTCs Video technology to characterize aggressiveness 5 5
  • 6. The value proposition epiphany: CanScan is a cell culture company! 6 6
  • 7. We are unique in our ability to culture CTCs Technology Capability Company Product Technology Channel Isolate Count Analyze Culture Parsortix Filter  Kits CellSearch Antibody  Kits Vita-Assays Substrate  Kits Mvs360 Antibody  Device OncoCEE Microfluidics   CLIA labs LiquidBiopsy Antibody   CLIA labs ISET device Filter   Device On-Q-ITY chip Microfluidics    Device ApoStreamTM Technology Microfluidics    Device - Substrate     CLIA? *This is an abbreviated list 7 7 Class 8 - Update 3.19.2012
  • 8. Cell culture value proposition Identify and enumerate CTCs Characterize growth potential Culture Test Chemotherapies CTCs Test CTCs for biomarkers 8 8
  • 9. Disposal Produced Dilution with Water Freshwater Reuse to Frac Another Well Primary How high can Treatment they go? This is where we Tertiary fit in Treatment Current state of Discharge the art are evaporators and Must be crystallizers drinking water quality
  • 10.
  • 11.
  • 12. The Problem & Our Solution De-mineralization X Problem: No products that reverses demineralization Our solution: effectively Remineralization peptides that restore lost mineral

Editor's Notes

  1. First – how would you define product? (go through different teams)
  2. We initially believed we were a visualization company with a novel approach to characterizing cancer Create value by enumerating and characterizing the aggressiveness of CTCsTarget customers in hospital (i.e., pathologist, oncologist, patients) Use a CLIA-based service model to deliver value to customersUse direct sales channels to reach customers in the hospital
  3. Leading up to this slide, we need to be developing the case for a pivot into a cell culture company. John didn’t seem clear on how/why we decided this.
  4. Change technology column to: Dead vs live cellsThe point of this slide is simply that right now culturing is a unique proposition. Do not focus on all competitors or what they do or how we will compete. Make the simple point of for now we have a unique proposition.
  5. Value Proposition of Cell CulturingCell culture node in the middleBubbles appearing around showing value prop of cell culturingSimilar to mammoptics slide 19