1. Formerly Known
as “Ekklesia”
10 New Interviews
81 Total Interviews
God, Technology and the Content Market
Digital Church Your Grandmother Can Use
ChurchTime
Guthrie Graves-Fitzsimmons, M. Div
Shamika Goddard, M. Div.
James C. Thompson, M.Div.
Shrey Jasani, SEAS
10 New Interviews
81 Total Interviews

7. .

9. MVP Features
User Experience 65+
Religious Customers
Church Pastors/Content
Providers
Advertisers
Easy to use UI/UX Offering Data analytics
Privacy controls Pastoral Counseling/Visits Curated/non-controversial
content controls
Community building
(forums, chat, prayer time,
encouragement, motivation,
inspiration, self-
improvement)
Easy to use CMS
Access to premium content Reach New People for
Worship
video quality Sale of premium content

10. Channels
Targeted End-Users: Religious 65+
ChurchTime
Advertisers
Direct Sales to Church,
conferences and
seminaries
Church Decision
Makers
Earned and Paid
Media Targeted to
Religious 65+
Direct Sales to
Christian Media
Advertisers
Direct Sales to
faith based
assisted living
facilities
Facility Decision
Makers

11. Users
Christian
Advertisers
ChurchTime
Church Decision
Makers
$$$
Ads $$$
Subscriptio
n
$$$
Premium Content &
Worship Service Offerings
% back to
Church
Decision
Makers
(Offerings)
Revenue Strategy

12. Activities, Resources, Partners
ChurchTime
Software/Servers Content PR-Outreach Direct Sales
Rent Servers
Software development
and engineering
Churches PR Team - Earned
media outreach to
targeted publications
Church salesforce
Assisted living
facility salesforce

13. Here’s What We Are Going to Do Next
Next 30 Days:
● More Customer Discovery, specifically with assisted living facility and testing pricing options with pastors
● Launch MVP with Union Theological Seminary’s daily Noon worship as content (Commitment from school
secured)
● Validate MVP with targeted 65+ religious customer and local church pastors
● 1-2 earned media hits previewing the technology
● KPI: 100 unique daily users (early adopter de alpha test)
Next 60 Days:
● Continue customer validation and iterating the product
● Secure exclusive launch advertiser for when we hit average 10,000 unique daily users
● 5-10 earned media hits in publications reaching the targeted 65+ religious customer demographic
● KPI: 1000 unique daily users (at least 50% are 65+ religious demographic
Next 120 Days:
● Continue customer validation and iterating the product
● Launch exclusive advertising deal with public event
● 20-30 earned media hits around advertising deal and public launch event
● KPI: 10000 unique daily users