2. 2
Salem Web Network (SWN) connects you
with the most interactive, responsive, and
engaging faith-based audience online.
What began in 1999 with a single website, today consists of
over 20 global brands in the faith marketplace with the ability
to provide unparalleled reach for your marketing initiatives.
3. 39 million
Facebook fans
13 million
email subscribers
78 million
monthly views
45 million
monthly sessions
23 million
monthly app sessions
7 million
monthly ministry streams
f
Monthly sessions = number of instances when a user is actively engaged in a month
Monthly views = number of pages or screens viewed in a month
Based on average monthly traffic during 20153
4. BRANDS
Salem Web Network consists of the most well-known brands in the
faith marketplace available across today's most popular platforms.
OUR BRANDS
5. Christian Lifestyle
SWN websites are online destinations for all aspects
of Christian living including Bible study, daily devotion,
marriage, parenting, entertainment, news, and much more.
Inspirational Videos
Our largest audience segment, guests enjoy online Christian
videos with faith-based, family-friendly content. When you
visit GodTube.com and GodVine.com you’ll find popular
videos from Christian music artists, Christian comedians,
funny video clips, cute videos, and videos that truly inspire.
6 million
email subscribers
38 million
monthly page views
18 million
monthly sessions
3 million
email subscribers
35 million
monthly page views
24 million
monthly sessions
5
BRANDS
Based on average monthly traffic during 2015
6. 6
BRANDS
Ministry Resources
Our Church Products exist to serve pastors, church
leaders, and ministries with online resources in the areas of
preaching and teaching, media, worship, youth ministry, kids
ministry, employment, and many more.
Ministry Broadcasting & Streaming
We utilize on-demand audio and video to deliver the
Gospel to the masses at home and on the go. Hundreds of
ministries bring in new listeners, viewers, and donors to their
radio and TV broadcasts through our audience in multiple
environments including including websites, mobile apps,
and smart TVs.
Based on average monthly traffic during 2015
500 thousand
email subscribers
6 million
monthly page views
2 million
monthly sessions
500 thousand
email subscribers
4 million
monthly page views
1 million
monthly sessions
7. SWN is on the cutting edge of digital
advertising. They have served as more
than an advertising provider by coming alongside
our organization to be a strategic partner. Their
commitment to excellence and professionalism
has made them a great resource.
– Steve Peterson, Liberty University
8. AUDIENCE
SWN connects you with the most interactive, responsive, and
engaging faith-based audience online.
OUR AUDIENCE
9. 60% are married
51% have higher education
17% have children at home
73% attend a place of worship weekly
80% have purchased products online in the last year
63% give to non-church organizations
GENDER
AGE
Lifestyle Demographics
74% are likely to click on online ads
52% participate in personal Bible study
86% use social media
59% consider themselves to be conservative
50% are likely to donate to charities
49% volunteer at an organization or ministry
64% Female 36% Male
34% 65 and older 35% 55–64 4% 18–348% 35–4419% 45–54
Findings based on 2015–2016 audience survey
AUDIENCE
9
10. 10
DENOMINATION
RACE
EDUCATION
AUDIENCE
69% Caucasian 4% Hispanic 3% Asian/Pacific 13% Other11% African American
39% High School 15% Graduate 10% Other17% Associates 19% Bachelor’s
25% Baptist 8% Catholic 7% Pentecostal 41% Other19% Nondenominational
Findings based on 2015–2016 audience survey
11. Church Leadership
23% senior pastor
14% music/worship pastor
13% media ministry
10% children’s ministry
8% teacher or lay leader
Salem Web Network is known for
reaching top-level decision makers
within the church. From senior pastors
to church administration, today’s
church leaders turn to SWN’s pastor
resources for ministry tools, insights,
and recommendations.
11
AUDIENCE
12. Salem Web Network is one of our core partners
when it comes to reaching a Christian audience.
The ability to connect with the largest faith-based
audience on the web has allowed us and our clients the
chance to develop meaningful relationships that make
an eternal difference. It’s a genuine partnership that
unquestionably helps impact ministry growth.
– Trent Dunham, Dunham & Company
13. RATES
We strive to maximize your brand's performance across multiple
touch points and advertising options. Our audience is your
audience. Your goals are our goals. Your success is our success.
ADVERTISING RATES
14. Run of Network Banner Ads
various IAB standard ad sizes
Mobile/App Banner Ads
300 × 250 and 300 × 50 sizes
Targeted Banner Ads (site/channel)
various IAB standard ad sizes
Desktop/Tablet Interstitials
various ad sizes up to 684 × 480
Mobile/App Interstitials
various ad sizes up to 1024 × 768
Sponsored Display Ads
various IAB standard ad sizes
Native Custom Content Display Ads
Video Page Skins
Display Advertising
Direct Email Sends
Message over 3,000,000 unique Christian email subscribers
1,000,000+ Subscribers $18 CPM
500,000–999,999 Subscribers $20 CPM
100,000–499,999 Subscribers $22 CPM
100,000+ Pastor Subscribers $50 CPM
Targeted Subscribers $50 CPM
Banner Ads in Email Newsletters
Target engaged readers of Christian email newsletters and devotionals
4,000,000+ Impressions $2.50 CPM
1,000,000–3,999,999 Impressions $4 CPM
100,000–999,9999 Impressions $5.50 CPM
500,000+ Targeted Impressions $8.50 CPM
100,000–499,999 Targeted Impressions $11 CPM
Video Ads in Email Newsletters
Sponsored Video Ads $15 CPM
Email Advertising
$7 CPM
delivered to
$10 CPM
delivered to
$11 CPM
delivered to
$30 CPM
delivered to
$30 CPM
300 × 250
$30 CPM
delivered to
$30 CPM
$10,000/day
RATES
14 CPM = Cost Per Thousand
17. 17
RATES
F Video Page
Skins
$10,000/day
G Native Custom
Content Display
Ads
$30 CPM
G
F
Sponsored content
across the site links
to article pages
complete with
roadblock banner ad
coverage
18. H Banner Ads in
eNewsletters
$2.50–$11
CPM
I Sponsored
Video Ads in
eNewsletters
$15 CPM
H
I
18
RATES
