APM Welcome, APM North West Network Conference, Synergies Across Sectors
Class 1 - course overview Berkeley/Columbia Lean Launchpad Xmba 296t
1. The Lean LaunchPad Session 1: Overview/Business Models/Customer Development Professors Steve Blank,Jon Feiber, Jim Hornthal, Oren Jacob https://sites.google.com/site/xmba296t / XMBA296T
65. building block building block building block building block building block building block building block building block building block building block building block building block
71. More startups fail from a lack of customers than from a failure of product development (focus on “who” more than “what”)
72. Customer Development Concept/ Bus. Plan Product Dev. Alpha/Beta Test Launch/1st Ship Product Introduction Model Customer Development Company Building Customer Discovery Customer Validation Customer Creation Pivot
73.
74.
75.
76.
77.
78.
79.
80.
81.
82. The Pivot A Pivot is the change of one or more Business Model Canvas Components
83.
84.
85. Radiation-free Earlier detection Non invasive Pioneering Doctors Hospitals Direct Sales to hospitals Strong clinical data Training Maintenance Product Development Clinical trials Operating Costs Capital Equipment Sales and disposable item Product Development IP Clinical trials FDA IP Leading doctors Technical Expertise Hospitals Leading doctors 3 rd party manufacturers Distributors MammOptics Business Model Canvas 1
86. something-something-something.com Original idea SHORT TERM Researchers Lawyers Scientists LONG TERM Avid book readers Professionals Import, organize and share thousands of papers FB/TW posts from users you know Company blog, FB, TW, support forums Affiliate program SEO/SEM/SM IE/FF/Chrome App Stores Targeted marketing Product development Constant iteration & testing Developers Marketers Libraries, Universities, Research Centers Bloggers and media targeting customer segment Academic Database providers Affiliate program fees Licensing Subscription fees Ad revenue AWS Infrastructure SEM Eng & Marketing OpEx Invincible Business Model: Version 1.0
87.
88. Direct Sales to hospitals Strong clinical data Training Maintenance Product Development Clinical trials Operating Costs Capital Equipment Sales and disposable item Product Development IP Clinical trials FDA IP Leading doctors Technical Expertise Doctors: Earlier detection Price Accuracy Immediate Results Patients: Radiation Free Non-Invasive MammOptics Business Model Canvas 4