1.
01/03/15
Unleash the Spark of
Innovation with
Jugaad!
A One-Day Workshop
Session 4:
Stretching Your Mind – The 7 Rules of
Innovation

2.
01/03/15
Framework for the Workshop
Post-Lunch
Mindspace
IDEO, 7 Rules
Manpower
10 Faces
Pre-Lunch
Methods
NABC Exercise
SCAMPER
Marketspace
Tilt
4Ms: Methods, Marketspace, Mindspace, Manpower

3.
Video -
Basketball

4.
01/03/15
Making Innovation Work
7 Innovation Rules of good innovation project management
1. Exert strong leadership on the innovation strategy and portfolio decisions.
2. Integrate innovation into the company’s basic business mentality.
1. Align the amount and type of innovation to the company’s business.
4. Manage the natural tension between creativity and value capture.
5. Neutralize organizational antibodies. They kill off good ideas by status quo
thinking
6. Recognize that innovation is a network that includes people and knowledge --
both inside and outside the organization.
2. Create the right metrics and rewards for innovation.
Source: Making Innovation Work (Davila, Epstein, Shelton)

5.
01/03/15
The 7 Rules of Innovation
Rule 1
Exert strong leadership on portfolio
decisions and encourage significant
value creation.
Source: Making Innovation Work (Davila, Epstein, Shelton)

6.
01/03/15
The 7 Rules of Innovation
Rule 1
Exert strong leadership on portfolio
decisions and encourage significant
value creation.
Source: Making Innovation Work (Davila, Epstein, Shelton)

7.
01/03/15
The 7 Rules of Innovation
Rule 2
Integrate innovation into
the company's basic
business mentality.
Make it a core
competency.
Source: Making Innovation Work (Davila, Epstein, Shelton)

8.
01/03/15
The 7 Rules of Innovation
Rule 2
Integrate innovation into
the company's basic
business mentality.
Make it a core
competency.
Source: Making Innovation Work (Davila, Epstein, Shelton)

9.
01/03/15
The 7 Rules of Innovation
Rule 2
Integrate innovation into the company's
basic business mentality.
Source: Making Innovation Work (Davila, Epstein, Shelton)

10.
01/03/15
The 7 Rules of Innovation
Rule 2
Why is Innovation so Often “Hit or Miss? http://bit.ly/1zhyzAV
Tier 1
• Loosely defined (Innovation is loosely tagged or non-existent)
• Special Event (Innovation due to a specific need or by random occurrence)
• Departmentalized (i.e., R&D, assigned to a particular department)
Tier 2
• Functional (functions like accounting, finance, and marketing)
• Strategic (Chief Innovation Officer – plans and projects)
• Integrated (full integration into the organizational culture and value system)
Integrate innovation into the company's
basic business mentality.

11.
01/03/15
The 7 Rules of Innovation
Rule 3
Align the amount and type of
innovation to the company's
business.
Source: Making Innovation Work (Davila, Epstein, Shelton)

12.
01/03/15
The 7 Rules of Innovation
Rule 3
Align the amount and type of
innovation to the company's
business.
Source: Making Innovation Work (Davila, Epstein, Shelton)

13.
01/03/15
The 7 Rules of Innovation
Rule 4
Manage the natural tension
between creativity and value
capture so that the company
generates successful new
ideas while gaining the
maximum return on its
investment.
Source: Making Innovation Work (Davila, Epstein, Shelton)

14.
01/03/15
The 7 Rules of Innovation
Rule 4
Put simply, innovation is
about creativity and then
capturing value from the
range of ideas that you chose
to develop and pursue.
Source: Making Innovation Work (Davila, Epstein, Shelton)

15.
01/03/15
Neutralize organizational
antibodies that kill off good ideas
because they're different from
the status quo.
The 7 Rules of Innovation
Rule 5
Source: Making Innovation Work (Davila, Epstein, Shelton)

16.
01/03/15
Organizational antibodies that kill
off good ideas can be given other
projects – or kept busy with the
routine work.
The 7 Rules of Innovation
Rule 5
Source: Making Innovation Work (Davila, Epstein, Shelton)

17.
01/03/15
Recognize that the fundamental building blocks
of innovation are networks that include people
and knowledge -- both inside and outside the
company boundaries.
The 7 Rules of Innovation
Rule 6

18.
01/03/15
Recognize that the fundamental building blocks
of innovation are networks that include people
and knowledge -- both inside and outside the
company boundaries.
The 7 Rules of Innovation
Rule 6

19.
01/03/15
Recognize that the fundamental building blocks
of innovation are networks that include people
and knowledge -- both inside and outside the
company boundaries.
The 7 Rules of Innovation
Rule 6

20.
01/03/15
The 7 Rules of Innovation
Rule 6
The partnership will help developers build digital healthcare
applications, such as collaboration software for doctors,
diagnosis apps for patients, or to aid in the delivery of
treatment between doctors and patients.
Recognize that the fundamental building blocks
of innovation are networks that include people
and knowledge -- both inside and outside the
company boundaries.

21.
01/03/15
Create the right metrics and incentives to foster innovation.
The 7 Rules of Innovation
Rule 7

22.
01/03/15
Create the right metrics and incentives to foster innovation.
The 7 Rules of Innovation
Rule 7

23.
01/03/15
Create the right metrics and incentives to foster innovation.
The 7 Rules of Innovation
Rule 7
3M rewards employees for outstanding work,
based on pre-established goals.
3Mers take pride in discoveries that lead to real-world
products. Management reinforces this by fostering a
dual-career ladder so veteran researchers can
continue to move up without becoming managers. It
also honors hundreds of employees — nominated and
selected by their peers — for scientific achievements
every year.
And it gives the top 20 overachievers and their
spouses a four-day holiday at 3M’s corporate retreat.

24.
01/03/15
7 Rules
of
Innovation
1. Strong Leadership
2. Integrate into
Business Model
3. Align Type
& Amount
4. Manage the
Tension
5. Netralize
Antibodies
6. Recognize
Networks
7. Metrics &
Incentives
Source: Making Innovation Work (Davila, Epstein, Shelton)
2
1 3 5 7
4
6

25.
01/03/15
Framework for the Workshop
Post-Lunch
Mindspace
IDEO, 7 Rules
Manpower
10 Faces
Pre-Lunch
Methods
NABC Exercise
SCAMPER
Marketspace
Tilt
4Ms: Methods, Marketspace, Mindspace, Manpower

26.
01/03/15
Making Innovation Work
7 Innovation Rules of good innovation project management
1. Exert strong leadership on the innovation strategy and portfolio decisions.
2. Integrate innovation into the company’s basic business mentality.
1. Align the amount and type of innovation to the company’s business.
4. Manage the natural tension between creativity and value capture.
5. Neutralize organizational antibodies. They kill off good ideas by status quo
thinking
6. Recognize that innovation is a network that includes people and knowledge --
both inside and outside the organization.
2. Create the right metrics and rewards for innovation.
Source: Making Innovation Work (Davila, Epstein, Shelton)

27.
01/03/15
SCAMPER – Tool for Innovation
Break for Frooti
Case Study
Questions

28.
01/03/15
7 Rules
of Innovation
1. Strong Leadership
Source: Making Innovation Work (Davila, Epstein, Shelton)
1
Does Sonia see the need for a
new innovation culture
supported by exerting strong
leadership?

29.
01/03/15
7 Rules
of Innovation
Source: Making Innovation Work (Davila, Epstein, Shelton)
How will Sonia integrate
innovation into Frooti’s
business model?
2. Integrate into
Business Model
2 What if she brings back
Digen Verma?

30.
01/03/15
7 Rules
of
Innovation
3. Align Type
& Amount
3
How should Sonia align type and amount of
innovation into Frooti’s
product portfolio?
Should she
keep old
products or
launch new
ones?

31.
01/03/15
7 Rules
of
Innovation
4. Manage the
Tension
4
How should Sonia manage the
tension between new and old
values?

32.
01/03/15
7 Rules
of
Innovation
5. Netralize
Antibodies
5
How should Sonia neutralize
antibodies?

33.
01/03/15
7 Rules
of
Innovation
6. Recognize
Networks
6
Is anyone in Frooti aware of
what’s happening outside the
company?

34.
01/03/15
7 Rules
of
Innovation
7. Metrics &
Incentives
7
How should Sonia build
incentives for innovation?

35.
01/03/15
Harnessing Creativity
Creativity is best seen
to flourish when there
is a combination of
expertise in a domain,
creative thinking skills
(developed by training
in creative techniques)
and a clear motivation
to express ideas
7 Rules
of
Innovation

36.
01/03/15
Framework for the Workshop
Post-Lunch
Mindspace
IDEO, 7 Rules
Manpower
10 Faces
Pre-Lunch
Methods
NABC Exercise
SCAMPER
Marketspace
Tilt
4Ms: Methods, Marketspace, Mindspace, Manpower