Final Toledo Blade Social Media Pro Session Three Sept8


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  • Session Three – Blogging for Business Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy.
  • Final Toledo Blade Social Media Pro Session Three Sept8

    1. 1. Social Media Pro September 8, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by
    2. 2. Social Media Pro Sessions <ul><li>SESSION ONE – August 25 </li></ul><ul><li> Creating a Social Media Strategy </li></ul><ul><li>SESSION TWO – September 1 </li></ul><ul><li>Optimizing Brand Assets </li></ul><ul><li>SESSION THREE – September 8 </li></ul><ul><ul><li>Blogging for Business </li></ul></ul><ul><li>SESSION FOUR – September 15 </li></ul><ul><li> Social Networking and Networks </li></ul><ul><li>SESSION FIVE – September 22 </li></ul><ul><li>Managing the Beast </li></ul><ul><li>SESSION SIX – September 29 </li></ul><ul><li> Review </li></ul>
    3. 3. Weekly Routine <ul><li>Log in to Social Media Pro using the unique username and password I’ll provide tomorrow </li></ul><ul><li>Watch main lesson video (optional) </li></ul><ul><li>Watch supportive videos </li></ul><ul><li>Read session materials </li></ul><ul><li>Explore suggested links </li></ul><ul><li>Prepare three items to share in the next session </li></ul><ul><ul><li>Best thing I learned from this session </li></ul></ul><ul><ul><li>Best link or resource I found </li></ul></ul><ul><ul><li>Questions I still have/need answered </li></ul></ul><ul><li>Attend weekly in-person session with PWG </li></ul>
    4. 4. Session Two Action Steps <ul><li>Create Flickr, Slideshare, YouTube and PitchEngine accounts </li></ul><ul><li>Create LinkedIn and Facebook profiles </li></ul><ul><li>Create Google, Yahoo and Bing profiles </li></ul><ul><li>Create your Google Profile </li></ul><ul><li>BONUS: Get your Podcast setup </li></ul>
    5. 5. Session 3 Blogging for Business
    6. 6. Session Three Components <ul><li>Installing WordPress </li></ul><ul><li>WordPress Settings </li></ul><ul><li>WordPress Themes </li></ul><ul><li>Creating Blog Posts </li></ul><ul><li>WordPress Pages </li></ul><ul><li>WordPress Plugins </li></ul><ul><li>WordPress Widgets </li></ul><ul><li>Using Google Wonder Wheel to Create Keyword Rich Blog Posts </li></ul><ul><li>Ways to Make WordPress Even More Useful </li></ul>
    7. 7. Content as Lead Generation <ul><li>Being found vs. hunting </li></ul><ul><li>An optimized online presence </li></ul><ul><li>Merge content with engagement </li></ul>
    8. 8. Being Found and Social Media <ul><ul><li>73% of online users read a blog </li></ul></ul><ul><ul><li>57% join social networks </li></ul></ul><ul><ul><li>45% have started a blog </li></ul></ul><ul><ul><li>83% have viewed a video online </li></ul></ul><ul><ul><li>39% subscribe to RSS feeds </li></ul></ul><ul><ul><li>36% think more positively about companies that have blogs </li></ul></ul><ul><ul><li>Source: Universal McCann Wave3 research into social media </li></ul></ul>New research shows that 77% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group
    9. 9. SEO and Social <ul><li>Educational content </li></ul><ul><li>Frequent updates </li></ul><ul><li>Links of authority back </li></ul>
    10. 10. Blog Primer <ul><li>Basics </li></ul><ul><li>Best practices </li></ul><ul><li>Amplification </li></ul>
    11. 11. Basics <ul><li>Configure </li></ul><ul><li>Premium or custom theme </li></ul><ul><li>Post and comments </li></ul><ul><li>RSS feed - subscribe </li></ul>
    12. 12. RSS Feed
    13. 13. Best Practices <ul><li>Read, follow and listen </li></ul><ul><li>Write what people search </li></ul><ul><li>Feed the spiders </li></ul><ul><li>Engage your comment community </li></ul><ul><li>Amplify your message k </li></ul>
    14. 14. 7 Ways to More Comments <ul><li>Ask for comments </li></ul><ul><li>Ask questions and seek opinions </li></ul><ul><li>Comment on comments </li></ul><ul><li>Show humanness </li></ul><ul><li>Stir the pot from time to time </li></ul><ul><li>Make comment participation a game </li></ul><ul><li>Make sure it’s easy </li></ul>
    15. 15. Plug In Power <ul><li>Add to Any – subscribe tool </li></ul><ul><li> comments </li></ul><ul><li>Twittertools – posts to Twitter </li></ul><ul><li>Google Sitemaps Generator </li></ul><ul><li>S - anti spam </li></ul><ul><li>Related Entries – </li></ul><ul><ul><li>shows related posts </li></ul></ul><ul><li>All in One SEO – </li></ul><ul><ul><li>extra SEO juice ck </li></ul></ul>
    16. 16. Integrate and Amplify <ul><li>Weekly digest email </li></ul><ul><li>Email subscribe to blog </li></ul><ul><li>Social media profiles </li></ul><ul><li>Strategic network </li></ul><ul><li>Guest post </li></ul><ul><li>Surveys for content </li></ul><ul><li>Publish to Twitter, LinkedIn, FB </li></ul>
    17. 17. Session Three Action Steps <ul><li>Subscribe to and start reading five blogs </li></ul><ul><li>Comment on five blogs </li></ul><ul><li>Set-up your blog strategy </li></ul><ul><li>Determine when to launch or take steps to improve </li></ul>
    18. 18. Questions?
    19. 19. Thank You… Patrick Giammarco 419.329.4256 [email_address]