2. Vouge Men
In these examples of Vouge Men, there seems to be a
less vibrant feel to the covers, perhaps to make you focus
on the models and the fashion choices that they have
made to dress them in. Another reason could be the fact
that their brand identity is that big they can just sell
copies because fans want an issue of Vouge. They tend to
position the text towards the sides of the cover and not
in the middle and there are examples on both of the
images that they will place it on top of the models.
The more casual cover, on the right, shows all angles of
the polo shit that the model is wearing unlike the more
formal one on the left because of the fact the model is
sitting down. It is perhaps surprising to see a shadow on
the suit of the model as we don’t see it in more natural
lighting.
3. GQ
Here we see GQ using a lot more vibrant colours with the
blues and reds that they use on both covers, however still
sticking to just three so it doesn’t become overpowering
for the reader but still grabs their attention. The use of
different sized fonts is more visible here as we see the
contrast from the models name to certain features being
considerable. This allows them to make sure a reader
sees their main selling points.
The two magazines of casual and more formal are very
similar. The focus of both magazines is the model and the
clothes they wear but this time it is down to the
simplicity of the background again to sell the magazine.
The shot type and facial expressions/body positions are
almost identical which really portrays their narrative in a
clear way so it shows throughout.
4. Esquire
We see two contrasting styles with these two Esquire
magazines. It is interesting to note though, that the
model in both magazines is positioned in front of the
masthead as well as the features and cover lines. This is
unusual due to the fact that it isn’t clear to the reader
what is inside. Esquire are relying on the Popular actor
Leonardo DiCaprio to sell copies of their magazine. Again,
the have positioned their text on the sides but for the
first time we also see this above the masthead as well
with their slogan.
The more casual magazine is brighter due to the colours
giving a much more relaxed feel to it. Again, the more
formal one has the model sat down.
5. VMan
Straight away we know the narrative of Vmam because of
the positioning and amount of text that they put onto
their covers. The masthead is also positioned in exactly
the same place. You know what you are getting when
buying their magazine because of these constants so the
fans of the magazines know the standard that they have
set for themselves. They have decided to just use one
vibrant colour across both magazines, a blue, keeping to
the brand identity that they follow.
The limited amount of text allows us to clearly identify
what type of magazine they and perhaps it shows us that
inside they are a magazine that includes a lot more
pictures over texts.
The limited contrast between the casual and formal
keeps this identity.
6. Numéro
Again, we see similarities between both magazines in the
masthead and the issue number. Although they use
contrasting colours, they stick to just using one in terms
of the text that we can see. Interestingly, it is the font and
not the clothes which is more vibrant and draws a reader
in. The contrast in the size of this text is very minimal
which moves the focus to the model and what they are
dressed in.
Straight away, we see that the shot type is different
between them due to the fact that in the more casual
one the model is holding something. As well as this, the
formal one uses direct gaze to address the reader unlike
the more casual one which could be down to the fact
that it is more formal.
7. Key Points To Take
• Use different size text
• Make the focus on the models
• Use a maximum of three colours for the text
• Mainly keep the features to the sides
• Superimpose over the masthead
• Use direct gaze
• Keep a brand identity
