1. Assignment
TASK 1:
The target audience: My primary target audience is secondary school students aged 16-18
ABC1, this is because they are close to my age group therefore the content I produce will be
more likely to appeal to the audience. My secondary target audience is also secondary
students but aged 11-19.
The purpose: The purpose of this digital magazine is to inform the audience on the up-
coming movie by including a synopsis, ratings and reviews as well as introducing the new
actor. Another purpose is to entertain the audience about the release of the new movie,
this creates awareness and word of mouth is formed. Finally the last purpose is to persuade
the audiences to watch the new movie by images, reviews and celebrity endorsement.
The platform: The product will be an online magazine available on various online platforms
including phones, tablets, computers and laptops.
Idea 1: Genre rom-com
A brief outline of the film is a rom-com with three main characters. A girl and boy who have
feelings for each other and a friend who helps them become together.
For this photo-shoot the locations will include Haydon studio room, school hallway,
classroom doors and sitting area near computers this is because it will reach my budget
however if it is possible for a background I would like to shot at the lido due to the beautiful
scenery as it is typical of a romantic date to be at the park. I will get the models to wear
casual clothes that are still representable for school because it is set in a school. For this
photo-shoot I will use three characters all aged sixteen to seventeen (two males and a
female.) I will use these characters because they are all the same age as the characters in
the movie making it more relatable. All three actors are new who I will be introducing into
the media, they all have different unique qualities to bring into the movie.
My first idea is to have the first page with just one image (actor,) this one image will
represent the whole movie, this image will be bold and eye-catching which will stand out so
the audience can notice it, this will be the character who got her two friends together, she
will be holding a heart to represent the movie. The second page will introduce the new
movie. This will include having headlines, bold statements, using puns to attract the
audience and a brief written introduction in one column which will carry into the next page.
The third page will carry on from the introduction including the synopsis. This will be
continued to be laid out in columns. Quotes from the movie will around the columns in bold
text as well as names of the actors. An image will be located at the bottom left of the page
which will include the main actor. The fourth and last page will include key information such
as release dates and a cliff hanger to engage the audience and persuade to watch the movie
with another image of the second main actor another image at the bottom. The colour
scheme this will be white, red and pink as these colours comp lent each other well and are
colours of love and ager which are shown in the movie.
2. Idea 2: Genre horror
The second idea is to have a horror movie based in the school, this way I can keep my
budget low while it still being realistic. A girl who has died has decided to come back to
haunt the students/ teachers who gave her a hard time in school.
I would get the models to dress in smart clothes similar to what students at Haydon are
wearing because it portrays a posh school which stereotypically students are ruder.
I will get the main actor to wear everyday casual clothes as well and make-up wise will look
like she has been wearing it for a long time e,g mascara running down her face. To prepare
for this photo-shot the actor can get ready using the facilities at Haydon School.
For this photo-shoot the locations will include school hallways, the use of studio lights to
create a scary/ horror effect in Haydon studio room, media classrooms and toilets. All these
locations are available and in my budget.
My second idea is to use the first two pages as an introduction. In the centre of the two
pages I will use multiple images of the character come to haut the students and teachers
other images will include the corridor and hallways, there will be headlines, statements and
titles that will instantly show the genre as well as showing key information including release
dates and actors. The third and fourth page will include the synopsis also including quotes
and bold font that can visually represent the genre horror. The colour scheme will be black
and white and red. Each colour represents a concept in the movie such as red- blood and
black- darkness.
