Savannah Puri met with her client for the second time to decide on an idea for her digital media product. She was able to explain her thought process for which idea had the most potential based on her focus group discussion. Savannah decided against the focus group's preferred idea due to the dominance of male opinions. The assessor determined Savannah successfully demonstrated developed, creative ideas using confident verbal, written, and visual communication methods.

1. OBSERVATION RECORD
Learner name: Savannah Puri
Qualification:
BTEC Level 1/Level 2 First Award in Creative Digital Media
Production
BTEC Level 1/Level 2 First Certificate in Creative Digital
Media Production
BTEC Level 1/Level 2 First Extended Certificate in Creative
Digital Media Production
BTEC Level 1/Level 2 First Diploma in Creative Digital
Media Production
Unit number & title: Unit 2: Planning and pitching a digital media product
Description of activity undertaken
2nd Meeting with client to decide on which idea to go with.
Assessment criteria targeted
1A.1: Outline ideas which meet a brief for a digital media product, using basic verbal
communication methods.
2A.P1: Develop ideas for a digital media product using appropriate verbal and written
communication methods.
2A.M1: Develop ideas for a digital media product using clear and effective verbal and
written communication methods.
2A.D1: Develop creative ideas for a digital media product, using confident and accurate
verbal, written and visual communication methods.
How the activity covers the requirements of the assessment criteria (this does not
confirm achievement of assessment criteria or confer an assessment decision)
Successful meeting with Savannah.
She was able to explain his thought process and which idea was potentially the most
successful in relation to his focus group discussion. Savannah has some very clear ideas
and has decided against the focus group due to the dominance of males in the group.
Savannah has been able to demonstrate developed creative ideas for a digital media
product using confident and accurate verbal, written and visual communication methods.
Learner name: Savannah Puri
Learner
signature:
Date:
Assessor name: S. Baker-Perkins
Assessor
signature:
Date: