Savannah focus group observation record

1. OBSERVATION RECORD
Learner name: Savannah Puri
Qualification:
BTEC Level 1/Level 2 First Award in Creative Digital Media
Production
BTEC Level 1/Level 2 First Certificate in Creative Digital Media
Production
BTEC Level 1/Level 2 First Extended Certificate in Creative Digital
Media Production
BTEC Level 1/Level 2 First Diploma in Creative Digital Media
Production
Unit number & title: Unit 2: Planning and pitching a digital media product
Description of activity undertaken
Focus group of target audience
Aim: to decide on which idea target group prefer and then to decide on which idea to put
into production.
Assessment criteria targeted
1A.1: Outline ideas which meet a brief for a digital media product, using basic verbal
communication methods.
2A.P1: Develop ideas for a digital media product using appropriate verbal and written
communication methods.
2A.M1: Develop ideas for a digital media product using clear and effective verbal and
written communication methods.
2A.D1: Develop creative ideas for a digital media product, using confident and accurate
verbal, written and visual communication methods.
How the activity covers the requirements of the assessment criteria (this does not
confirm achievement of assessment criteria or confer an assessment decision)
Savannah identified her audience and displayed mood boards and mind-maps for both
double page spreads. She had questions prepared for the focus groups about each idea
and was able to communicate excellently with the group.
Savannah has been able to fully develop both ideas using confident and accurate verbal,
written and visual communication methods
Learner name: Savannah Puri
Learner
signature:
Date: 08/03/2016
Assessor name: S. Baker-Perkins
Assessor
signature:
Date: 08/03/2016