1. Local company
Radio Harrow is a local charity radio station for Harrow, Middlesex, England,
promoting health and wellbeing within the local community through its broadcasting
and NHS befriending service.
The charity launched in April 2015 after two local broadcasters; Radio Northwick Park
and Harrow Community Radio came together. The two organisations had previously
worked in partnership over a number of years in the lead up to the creation of Radio
Harrow.
Now combined, the new organisation has 150 volunteers, two state of the art studios,
a production area, equipment to enable it to broadcast via the Internet and FM
waveband and the ability to produce outside broadcasts from anywhere within the
London Boroughs of Brent, Harrow and Ealing.
2. National company
BANG Radio (formerly known as Life FM) is a community radio station that was
established in 2001 available to the UK.
Genres include UK Hip Hop, RnB, Reggae, Dancehall, Soca, Afrobeat, Afro House,
Grime, Dubstep, Garage/UKG.
They have aims which include:
Provide a high quality radio service, broadcasting on FM and on the Internet
Provide opportunities for personal and professional development within the context of
music and media for young people
Provide a platform for (young) people and organisations to share information and
express their opinions, talents and views
Enhance civic participation and promote community cohesion by engaging
communities and organisations in and through it’s broadcast.
3. Multinational company
Google Inc. is an American multinational technology company specializing in Internet-
related services and products. These include online advertising technologies, search,
cloud computing, and software.
Google was founded by Larry Page and Sergey Brin on September 4, 1998 (17 years
ago) while they were students at Stanford University. Together they own about 14
percent of its shares but control 56 percent of the stockholder voting power
through supervoting stock.
Its mission statement from the outset was "to organise the world's information and
make it universally accessible and useful,“ and its unofficial slogan was "Don't be
evil".
4. Horizontal Integration
Horizontal Integration is a Media Company's Ownership of several businesses of the same value. A Media
Company can own a Magazine, Radio, Newspaper, Television and Books. Almost all Media companies have
horizontal integration. It helps to create more money and makes the company more popular amongst
readers.
Vertical Integration
Vertical Integration is when a Media Company owns different business in the same chain of production
and distribution. For example, a 20th Century Fox owns the studios in Hollywood, they also own the
cinemas, the TV channels and the DVD rental shops. They own parts of chain so that they can make
money from every part of it.
5. Benefits and drawbacks of horizontal integration
Increased profit margins and market share.
Greater influence
Agenda settings (people who set trends such as clothing)
Rationalised operations
Institutional synergies
Reduce choice and competition
Possible creation of monopoles and oligopolies
Reduce media plurality
Possible bias over balance
Control of information
Reduced workforce
6. Google
This is an example of a vertical integration as Youtube is in a same field
7. Control over production
Distribution and exhibition
Greater synergies
Increased profits
Unfair economic and political influence
Benefits and drawbacks of vertical integration
