vogue

1. The target audience for Vogue magazine is male and female (Male — 14% Female — 86%)
aged twenty to sixties. Ages 16-34 years are 66%, 35-54 years 28%, 55+ years 6% showing
there is a variety in age. On the website 61% of readers travel 2-3 times a year,
24% of readers choose 5* and 5* + hotels and 77% of readers own a car. The price monthly is
£47.88. ABC1 are the main audience due to the price. It is extremely expensive.
45% say: "I am a shopaholic, and this magazine is just for me!“ showing Succeeders are the
target audience because they look for comfort and the quote is a prime example of it.
Aspirers are also a target audience because they want the lifestyle of the Sucessders to be ale
to afford the monthly prescriptions.