3. BUSINESS METRICS FOR BOLLYWOOD
• Production Heads
• Film Revenue Including Overseas Collection
• Number Of Prints
• Distribution Channels & Merchandising
• Successful Running Weeks
4. • Music Soundtracks
• Festive Season Release Dates
• Customers Segments
• Critics and viewers Review
• Marketing and Advertising Cost and Campaign
5. Parameters
Gangs Of
Of Dabangg
Wasseypur
Comparison
Production Heads Rs. 30 Crore Rs. 18.4 Crore
Film Revenue Including
Rs. 215 Crore Rs. 48.49 Crore
Overseas Collection
Number Of Prints 1800 1000+1000
Distribution Channels &
Good & Efficient Average
Merchandising
Successful Running
11 8 + 2.5
Weeks
6. Parameters
Gangs Of
Of Dabangg
Wasseypur
Comparison
Music Soundtracks 10 14 + 13
Festive Season Release
Yes No
Dates
Customers Segments Family Adult
Critics and viewers
4/5 3.5/5
Review
Marketing and
Advertising Cost and Rs. 12 Crore Rs. 26.6 Crore
Campaign
