The document discusses business metrics and a comparative analysis of the movies Dabangg and Golmaal I and II including their investments, marketing costs, box office revenues, screen counts, ratings, running weeks in theaters, target categories, distributor collections, theater occupancies, and satellite and music rights deals. It provides details on the investments, revenues, profits, and performance of the two films across various business metrics to analyze their relative successes.

1. Pratyush Aggarwal
Div C , Roll No: 62
MBA 2012-2014

2. BUINESS MODEL
INVESTMENT
Independent
Corporate Houses Cheap Bank Loans
Finance
HEDGE RISK
Satellite , TV and Non-Theatrical
Tourism Subsidies
Overseas rights Revenues
TMS
Devoted Fan Segment: Adult,
Demographics
Following Children
MARKETING
Media Controversy Leaked Information

3. BUSINESS METRICS
BO Revenue
• Week 1 collection
Screen Space
• Number of screens running shows
Viewership
• Theater Occupancy
Rating
• Critics Rating: TOI, Rediff.com, IMDB
Cost Recovery
• ROI from BO, Music and Merchandise

4. BUSINESS METRICS
Demand
• Running weeks at theater
Distributor’s Profit
• Overflow of revenue after revenue after MF
fees and commission
Exhibitor’s Profit
• Revenue gets shared between theaters
owners and distributors
Satellite and Music Rights
• Pre and Post release offer price
Verdict
• Hit-Miss New Standard: Rs.100 Cr

5. COMPARATIVE ANALYSIS
BUSINESS METRIC DABANNG GOW I and GOW II
Investment Rs. 30 Crores Rs. 18.5 Crores
Marketing Rs. 12 Crores Rs. 26 Crores
BO Revenue Rs. 215 Crores Rs. 50 Crores
Screens 1800 1000
+
300(Overseas)
Rating TOI: 4/5 TOI: 4/5
IMDB: 6.4/10 IMDB: 8.6/10

6. COMPARATIVE ANALYSIS
BUSINESS METRIC DABANNG GOW I and GOW II
Running Weeks 11 Weeks GOW I: 8 Weeks
GOW II: 3Weeks
Category Family Adult
Distributor’s Rs. 77 Crores Rs 15 Crores
Collection
Theater Occupancy 90% 65-70%
Satellite & Music Rs. 19.5 Crores GOW I: Rs 12 Crores
Rights