Brand ambassadorppt
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This document compares business metrics for two Bollywood films: Dabangg and Gangs of Wasseypur. It outlines key metrics like production costs, film revenue, number of prints, distribution channels, running weeks, music soundtracks, release dates, target customer segments, reviews, and marketing costs. For example, it notes that Dabangg had a production cost of Rs. 30 crore and film revenue of Rs. 215 crore, while Gangs of Wasseypur had a production cost of Rs. 18.4 crore and revenue of Rs. 48.49 crore. It provides this comparison of business metrics to analyze the performance and strategies of the two films.
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The document summarizes the generic business model in Bollywood and provides metrics used to analyze the business performance of movies. It then compares three movies - Dabangg, Gangs of Wasseypur, and Gangs of Wasseypur 2 based on various metrics like first day collection, target audience, number of prints, running weeks, ratings, budget, marketing costs, distribution, and verdict. Key business metrics discussed are distributor share, target market segment, first day collection, total collection/revenue, and revenue using franchise formula.
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Brand ambassadorppt
- 2. Production Distribution Exhibition
- 3. BUSINESS METRICS FOR BOLLYWOOD • Production Heads • Film Revenue Including Overseas Collection • Number Of Prints • Distribution Channels & Merchandising • Successful Running Weeks
- 4. • Music Soundtracks • Festive Season Release Dates • Customers Segments • Critics and viewers Review • Marketing and Advertising Cost and Campaign
- 5. Parameters Gangs Of Of Dabangg Wasseypur Comparison Production Heads Rs. 30 Crore Rs. 18.4 Crore Film Revenue Including Rs. 215 Crore Rs. 48.49 Crore Overseas Collection Number Of Prints 1800 1000+1000 Distribution Channels & Good & Efficient Average Merchandising Successful Running 11 8 + 2.5 Weeks
- 6. Parameters Gangs Of Of Dabangg Wasseypur Comparison Music Soundtracks 10 14 + 13 Festive Season Release Yes No Dates Customers Segments Family Adult Critics and viewers 4/5 3.5/5 Review Marketing and Advertising Cost and Rs. 12 Crore Rs. 26.6 Crore Campaign