The document provides information about Dabur company and its competitors. It discusses Dabur's brands and the competing brands in categories like oral care, hair care, skin care, food care and home care. It also outlines the objectives and strengths/weaknesses of Dabur's two main competitors - HUL and P&G. Based on an analysis of the competitors' strengths and relationships to Dabur, it recommends focusing competitive efforts on HUL and avoiding direct competition with P&G. Finally, it presents an overview of Dabur's marketing strategy using the 4 P's framework.

1. Well Come
To
Dabur Company

2. Dabur Company

3. INDUSTRY COMPETITORS
DABUR HLL(Hindustan
Uniliver Limited)
P&G(Proctle
&Gamble)

4. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
ORAL CARE
Dabur red tooth Pepsodent,Close up
paste

5. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
HAIR CARE
Vatika Enriched
Coconut Oil
Vatika Black Shine Sunsilk, Pantene, Clinic
Shampoo Plus.
Vatika Dandruff Head and Shoulders.
Control.

6. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
SKIN CARE
Dabur Uveda Fair and Lovely Fairness
Fairness Cream Cream.

7. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
FOOD CARE
Real Nature Fresh Kissan Fruit Juice
Real Active Juice Tajmahal tea, Broke
Bond tea,BRU-Coffee.

8. BRAND COMPETITORS
DABUR BRANDS OTHER COMPETITIVE
BRANDS
HOME CARE
Dazzl. Domex, Cif, Mr-Clean
Odonil air fresher. Febreze.

9. COMPETITORS OBJECTIVES
HUL(Hindustan Unilever Limited)
 Ensure safety of its products and operations for the
environment by using standards of environmental safety,
which are scientifically sustainable and commonly
acceptable.
· Develop, introduce company to meet the company
standards as well as statutory requirements for
environment. Verify compliance with these standards
through regular auditing.
· Assess environmental impact of all its activities and
set annual improvement objectives and targets and review
these to ensure that these are being met at the individual
unit and corporate levels.
· Reduce Waste, conserve Energy and explore

10. COMPETITORS OBJECTIVES
 · Involve all employees in the implementation of this
Policy and provide appropriate training. Provide for
dissemination of information to employees on
environmental objectives and performance through
suitable communication networks.
 · Encourage suppliers and co-packers to develop and
employ environmentally superior processes and
ingredients and co-operate with other members of the
supply chain to improve overall environmental
performance.
 · Work in partnership with external bodies and
Government agencies to promote environmental care,
increase understanding of environmental issues and
disseminate good practice.

11. COMPETITORS OBJECTIVES
P&G([Proctle and Gamble)Objectives
Integrety
 They always try to do the right things.they are honest and straight
forward with each other.
 They operate within the spirit of law and uphold the values and
principles of P&G every action and decision
Leadership
 They all are leaders in area of responsibility.
 They have a clear vision.
 They focus their resources to achive leadership objectives and
strategies
Ownership
 They all act like owners treating the companies assets as their
own & behaving with the companies longterm succcess in mind.

12. COMPETITORS OBJECTIVES
Passion for Winning
 They are determined to be the best at doing what matters most.
 They have a compelling desire to improve and to win in the
marketplace.
Trust
 They respect P&G colleagues, customers and consumers.
 They have confidence in each other's capabilities and intentions.
 They believe that people work best when there is a foundation of
trust.
Innovation
 They place great value on new consumer innovations.

13. Competitor strengths and
weakness
HUL(Hindustan Unilever Limited)
Strengths
 HUL’s distribution n/w is covering over 3400
distributors & 16 million outlets. This helps them to
maintain heavy volumes.
 HUL has been continuously able to grow at a rate more
than growth rate for FMCG sector.

14. CONTD…..
Weakness
 HUL’s market dominance, originating from its
extensive rich and strong brand presence , allowed it to
raise the prices even as raw materials were getting
cheaper.
 They are trying to cut down their cost in order to
protect their volumes.

15. CONTD…..
P&G([Proctle and Gamble)
Strengths
 Leading Market Position
 Diversified and innovative product Portfolio
 Strong Finances in past years
SWOT analysis-Weaknesses
 Quality control Problem
 Decreased Revenues in their Northeast Asian Market

16. Decide whom to attack & whom to avoid
(S-Strong-Weak-Closed-Distant-Good-Bad)
Competitor W D G Attack Avoid
S C B
HUL √ - - - - √ -
-
Justisification:
As reference to brand competitors for most of th
dabur brand they are providing substitutes with
equal features, so, thatwise HUF are strong,
close & good competitors for Dabur.

17. Competitor S W C D G B Attack Avoid
P&G √ - - - - - √
-
Justification:
As considering P & G brands in Indian market there are only
few brands are there which competes with dabur brands
So,we assume that P & G weak, distant & good competitors.

18. Four P’s of Dabur
PRODUCT PRICE PLACE OR PROMOTION
DISTRIBUTIO
N CHANNEL
1.Dabur minimum  TV commercials
0.50 paisa Consumer  Newspapers
price
 POP Display
a) Candy Retailer  Wall Painting
 Video Vans
Wholesaler
 Sales Proportions
Manufacturer
b)Chawanprash Rs.695 (with  TV commercials
shipping) Retailers  Newspapers
 POP Display
Agents  Wall Painting
 Video Vans
Wholesaler  Sales Proportions
Manufacturer

19. Market Share of Dabur