2. Generic Business Model In Bollywood
Customer
s/viewers
Entertainment Theatre
owners
Revenue
Demand
Movie
Investor/Produ
cer
Director/Actor/
writer etc
plot/songs/Loc Supply
ation
Subsidies
Government
3. BUSINESS METRICS FOR BOLLYWOOD
Distributor Share
Target Market Segment
First Day Collection
Total Collection/Revenue
Revenue using Franchisee Formula
4. CONTINUED…
Pre and Post production cost
Development cost
Cost of actual production
Cost of Marketing
Cost of Distribution
5. Comparative analysis
Business Dabangg Gangs of Wasseypur Gangs of Wsseypur 2
Metrics
First day collection 14.5 Crores 2.88 Crores 3 Crores
Target Customer Family, youth etc. Adults Adults
segment (wide coverage) (narrow segment) (narrow segment)
Prints 1800(Domestic) 1000 1000
+ 300(Overseas)
Running weeks 11 8 2.5
(successfully)
Ratings (out of 5) 4 3.5 4
6. Continued…
Business Dabangg Gangs of Gangs of
Wasseypur Wasseypur
Model
Budget 30 Crores 9.20 Crores 9.20 Crores
Marketing cost 12 Crores 18.50 Crores
Distribution Domestic as well as Domestic Domestic
overseas
Verdict Super-hit Average Good
Pre-release hype Broken records Not much fuss Not much fuss
