2. BUINESS MODEL
INVESTMENT
Independent
Corporate Houses Cheap Bank Loans
Finance
HEDGE RISK
Satellite , TV and Non-Theatrical
Tourism Subsidies
Overseas rights Revenues
TMS
Devoted Fan Segment: Adult,
Demographics
Following Children
MARKETING
Media Controversy Leaked Information
3. BUSINESS METRICS
BO Revenue
• Week 1 collection
Screen Space
• Number of screens running shows
Viewership
• Theater Occupancy
Rating
• Critics Rating: TOI, Rediff.com, IMDB
Cost Recovery
• ROI from BO, Music and Merchandise
4. BUSINESS METRICS
Demand
• Running weeks at theater
Distributor’s Profit
• Overflow of revenue after revenue after MF
fees and commission
Exhibitor’s Profit
• Revenue gets shared between theaters
owners and distributors
Satellite and Music Rights
• Pre and Post release offer price
Verdict
• Hit-Miss New Standard: Rs.100 Cr
5. COMPARATIVE ANALYSIS
BUSINESS METRIC DABANNG GOW I and GOW II
Investment Rs. 30 Crores Rs. 18.5 Crores
Marketing Rs. 12 Crores Rs. 26 Crores
BO Revenue Rs. 215 Crores Rs. 50 Crores
Screens 1800 1000
+
300(Overseas)
Rating TOI: 4/5 TOI: 4/5
IMDB: 6.4/10 IMDB: 8.6/10
6. COMPARATIVE ANALYSIS
BUSINESS METRIC DABANNG GOW I and GOW II
Running Weeks 11 Weeks GOW I: 8 Weeks
GOW II: 3Weeks
Category Family Adult
Distributor’s Rs. 77 Crores Rs 15 Crores
Collection
Theater Occupancy 90% 65-70%
Satellite & Music Rs. 19.5 Crores GOW I: Rs 12 Crores
Rights
