HOLISTIC MARKETING #MBA #M.COM

1. HOLISTIC
MARKETING
SUBMITTED BY : SATNAM KAKKAR

2. HOLISTIC MARKETING
•“A holistic marketing concept is based on the
development, design and implementation of
marketing programs, processes and activities
that recognize the breadth and
interdependencies.

3. CONCEPTS OF HOLISTIC MARKETING

4. CONCEPTS OF HOLISTIC MARKETING
•INTERNAL MARKETING – Marketing between all the
departments in an organization
•RELATIONSHIP MARKETING – Building a better relationship
with your customers, internal as well as end customers is beneficial for
holistic marketing.
•PERFORMANCE MARKETING – Driving the sales and
revenue growth of an organization holistically by reducing costs and
increasing sales.
•INTEGRATED MARKETING – Products, services and marketing
should work hand in hand towards to growth of the organization.

5. WHY IS HOLISTIC MARKETING
IMPORTANT?
1.BRAND BUILDING:
According to a study, in 2015 intangible assets made up 84% of the
S&P 500 market value as compared to 1975 where they made up only
17% of the S&P 500 market value. The customers’ mindset is changing.
They believe in buying a brand and not the product alone.Holistic
marketing empowers the company to build a brand among all its
stakeholders.
2.CONSISTENCY:
Consistency is important to stay in the market for long. Since
holistic marketing concept involves marketing the brand to all
the stakeholders and through unified communication strategies,

6. 3.EFFICIENCY:
When every aspect of the business is taken care of, it becomes
easier to reduce (and even eliminate) repetition, become more
efficient, and save company’s time and money. The efficiency can
also be seen in tapping opportunities and spotting potential
threats.
4.EFFECTIVENESS:
Holistic marketing philosophy, by focusing on the big picture,
creates a synergy that effectively reinforce the brand message,
brand image, and positions the brand uniquely in the minds of
the customers.