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Concept of Agrotourism
• Agro-tourism is defined as “Travel that combines
agricultural or rural settings with products of agricultural
operations – all within a tourism experience”.
Agro-Tourism and Eco-Tourism are closely related to each other.
Eco- Tourism provides by the tour companies but, in the
agro-tourism farmers offer tours to their agriculture farm
and providing entertainment, education and fun-filled
experiences for the urban peoples.
LOCATION OF AGRO-TOURISM CENTERS:
The location of the center must easy to arrive and have a good
natural background.
Farmers should develop their center in the rural areas only
which have a beautiful natural background to attract urban
tourist .
The center should be developed near of these tourist places.
It is more beneficial to both tourist and farmers.
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Who can start Agro-tourism centers?
The individual farmer can start agro-
tourism who have minimum two
hector land, farm house, water
resource and is interested to entertain
the tourists. Apart from the individual
farmer, agricultural co-operatives
institute, Non-Government
organizations, Agricultural Universities,
and agricultural colleges may start
their centers. Even Grampanchayats
can start such centers in their
operational areas with the help of
villagers and farmers.
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BASIC PRINCIPLES OF AGRO – TOURISM
•Have something for visitors to see - Animals, birds, farms and
nature are few things which Agri-Tourism could offer to the tourist.
Apart from these, culture, dress, festivals and rural games could
create enough interest among visitors in Agri-Tourism.
•Have something for visitors to do - Participating in agricultural
operations, swimming, bullock cart riding, camel riding, buffalo
riding, cooking and participating in the rural games are few
activities to quote in which tourists can take part and enjoy.
•Have something for visitors to buy - Rural crafts, dress materials,
farm gate fresh agriculture products, processed foods are the few
items which tourist can buy as memento for remembrance.
Elements
of Agro-
tourism
Farmer
village
Agriculture
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Agritourism includes a wide range
of activities:-
On-farm sales of agricultural products (direct-to-
consumer) (E.g., farm markets, pick-your-own operations)
Educational tourism
(E.g., School tours, winery tours, farm work experiences)
Entertainment
(E.g., Hay rides, corn mazes, petting zoos, haunted barns)
Accommodations
(E.g., bed & breakfasts, farm picnics)
Outdoor recreation
(E.g., Horseback riding, hunting, fishing, bird watching)
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Agro –tourism Enterprise types
Supplementary enterprise
Agritourism as a minor activity that
supports other products on the
farm.
Example: if the primary enterprise
is livestock production, inviting
school groups to the farm several
days out of the month to learn
about animals and farming could
supplement income.
Complementary enterprise
Agritourism activities share equal footing with other enterprises in the farm’s
product mix.
Example: an apple production enterprise on the farm. By selling half of the
apples to a wholesaler and the remainder to "pick-your-own" guests, the two
enterprises (wholesale & direct market) would be complementary.
Primary enterprise
Agritourism as the
dominant/primary activity on
the farm.
Example: opening a winery on
the farm and inviting guests to
spend the day or weekend
tasting wine. The wine tasting
package may include overnight
lodging in a cottage on the
property. It may also involve
producing grapes for the wine
on the farm to supplement the
wine tasting activities.
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The Biological Farming Association "Elkana“
"Elkana" aims at the improvement of the socio-economic
conditions of the population of Georgia and the environmental
protection through fostering the development of sustainable
organic farming and increasing the self-reliance of the rural
population.
Country: Georgia
Geographical categories:
Research Centres: Economics, Markets, Trade
Resource Concentrations: Agritourism - Underutilized
Varieties
Type of Institution: other organic partner
Spannoccia Foundation
The Spannocchia Foundation’s mission is to encourage global
dialogue about sustaining cultural landscapes for future
generations. Some of its areas of interest include natural
resource conservation, local ecology, sustainable agriculture
and forestry, traditional land management practices, and farm
based education. The Spannocchia Foundation’s activities
occur at its estate in a protected area in Maine. Activities
include study tours, tourism, cultural programs, conservation
programs, and organic farming.
Country: Italy
Geographical categories: Developed countries
Research Centres:
Resource Concentrations: Agritourism - Protected Areas
Type of Institution: other organic partners
Terranostra is an association promoting agricultural tourism and the rural
environment. It provides support and assistance for farmers who wish to
start new or improve existing tourist aspects on their farms. Terranostra
also promotes initiatives that provide cultural exchange between rural and
urban areas.
Country: Italy
Geographical categories: Developed countries
Research Centres:
Resource Concentrations: Agritourism
Type of Institution: of interest to organic research
Agrotourism in world
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The Indian tourism industry is growing at the rate of 10%
which is 2½ times more that the growth rate at global level.
India has entered amongst the top 10 tourist destinations list
(Conde Nast Travellor – A leading European Travel
Magazine) - India is already established as one of the top
tourist destination in the world.
Maharashtra and Kerala are the states in India that is taking
advantage of the potential of agritourism. In Maharashtra
Agritourism is promoted by the Agri Tourism Development
Corporation.
Kuttanad, Wayanad, Palakkad and Idukki are some of the
important agricultural areas in Kerala.
The 'Green Farm' project launched by the Government of
Kerala is aimed at promoting agro-tourism in Kerala.
Apart from Kerala and Maharashtra, Nagaland and Sikkim
are also successful agri-tourism states.
Agrotourism in India
Income generation :- Agri Tourism is growing at an average
rate of 20% per annum in India. More than 70% of the urban Indian
class has not seen a village. So far, 7000 plus tourists have visited
the farm and statistics conveys more than 12,000 visitors are
expected in its first year.
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Different Agrotourism centres in Maharashtra
MALEGAON VILLAGE
Agri Tourism offer edutainment farm tours in
Malegaon Village, where guests would be given
information about the cultivation of different
fruits plantation, there will be visit to dairy farm,
milk collection centers, goat farm, emu (like
ostrich bird) farm, or get an insight of sericulture
(silk producing) production of jaggery and sugar.
This information farm tours will be laced with an
entertainment programme in the evening.
Baramati Agri–tourism :-
Baramati is part of Agri Tourism in
Maharashtra part which has 500 trained
farmers and 152 agri-tourism locations
across the state of Maharashtra.
•Activities at Agri Tourism includes
Animal Feeding; Watching domestic
animals and Rural Festival etc
•Guests get to play rural style games and
rides such as Bullock card and tractor
Rides.
•Homemade meals served to guests to
get a feel of authentic cuisine in rural
Maharashtra.
Site Name: Medicinal herb farm
near Mumbai
Location: Mumbai - Maharashtra –
India
This is a 21 acre (8 hectare) organic
farm growing medicinal herbs. The
adjacent river not only provides water
round the year but also opportunities
for swimming, fishing and a whole lot
of activities. Simple short treks are
also available through the outer hills
of Sahyadries. Accomodation and
food is available.
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Agrotourism
centers of
Odisha
Different agrotourismcenters in Odisha and West Bengal
Agrotourism centers of West Bengal :-
• Conterra agritourism( Kolkata)
• Pangea agritourism (Talgachi)
• Tripureswari agrofarm (Howrah )
• Tathagata Farm (Darjeeling)
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Basic Requirements of
Agrotourism Center
For better feasibility of project min 25 Guest
Rooms. Farmhouse, which has the rural look
and feel comfortable along with all minimum
required facilities.
Rich resources in agriculture namely water
and plants at the place.
Kitchen with basic cooking equipments for
cooking food.
Emergency medical cares with first aid box.
The well or lake or swimming tank for fishing,
swimming Bullock cart, cattle shade,
telephone facilities etc
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WHY AGROTOURISM ?
3
2
1
FARMER/PROVIDER PERSPECTIVE
• Generate additional/new income
(Often from underutilized
resources)
• Product line/market diversification
• Keep land in the family
• Employment for family members
Interest/hobby
• Education of public and customers
• Build neighbor/community relations
• Tax incentives
• Companionship with guests/visitors
VISITOR/USER PERSPECTIVE
• Amidst increasing urbanization, farms offer
(Connection to culture, farm heritage & food ,Access to fresh, locally-produced
products , A tie to the land , Opportunity to enjoy the outdoors )
• Family friendly
• Increase in weekend/local travel
• Want to support agriculture
ECONOMIC & COMMUNITY
PERSPECTIVE
• Jobs, personal income, tax
revenue
• Preservation of farm-based rural
amenities
• Encourages visitation
A. Revenue generated from outside
visitors often stays within the local
economy (economic multiplier
effects)
B. Visitors can influence quality of
life – e.g., helping to finance
community facilities
• Community events & attractions
intended for tourists also benefit
& attract local residents
• Defined sense of place/local
identity
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SCOPES OF AGROTOURISM:-
• An inexpensive gateway
• Curiosity about the farming industry and
life style
• Strong demand for wholesome family
oriented recreational activities
• Health consciousness of urban population
and finding solace with nature friendly
means
• Desire for peace and tranquility
• Interest in natural environment
• Rural recreation
• Educational value of Agri-Tourism
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Why Agrotourism
Advantage Disadvantage
It brings major primary
sector agriculture closer
to major service sector
tourism. This convergence
is expected to create win-
win situation for both the
sectors.
Agritourism has its
downsides and is not for
everyone
Tourism sector has
potential to enlarge
Intrusion into one’s
privacy (for most, the
farm is also home)
Agriculture sector has the
capacity to absorb
expansion in tourism
Sector.
Regulatory/policy issues
(e.g., zoning, right to farm
protection
Advantage and disadvantage of Agrotourism
