Rural tourism in India

2. 
An area that has :-
 A population less than 5000 persons.
 Population density less than 400 persons /Sq. Km.
 Seventy five percent male population may be
engaged in agriculture and allied economic pursuits.
Definition of rural area

3. 
 Any form of tourism that showcases the rural life,
art, culture and heritage at rural locations, thereby
benefiting the local community economically and
socially as well as enabling interaction between the
tourists and the locals for a more enriching tourism
experience can be termed as rural tourism.
What is rural tourism?

4. • To know the status of rural tourism in India.
• To evaluate the variety of tourist resources
of Indian villages.
• To understand the role of rural tourism as
environment savior.
• To find out its impact on our society
• To identify the challenges and opportunities in rural
tourism.
• To identify the essential elements for development of
rural tourism.

5. • Sustainable livelihood.
• Poverty alleviation.
• Uplift of rural artists and artisans.
• Empowerment of women.
• Improvement in rural infrastructure.
• Better image of people.
• Heritage and natural resources
conservation.

6. There are two main types of tourist
resources :-
1. Natural-Mountains ,rivers , hills ,forest
,lakes ,sea , flora and fauna ,etc.
1. Cultural and man made –forts , places , temples ,
sculptures ,fair and festivals ,handicrafts ,music and
dance etc.

7. Indian villages are very rich in combination of both types of tourist
resources .Some specific categories are :-
1. Natural beauty :
Mountains , plateaus ,hills , plains ,coastal beaches ,deserts etc.
Many of them can be developed as tourist destinations by virtue of
their beautiful location eg. Settlement located in Himalayas ,along
coastal areas ,in wild areas ,in desert of Rajasthan, in the valleys of
Ladakh , etc.
2. Activity based tourist resources :
These resources are mountains ,hills ,valleys ,forests ,water bodies
like river ,lakes ,lagoons etc. Visitors like to indulge in these type of
activities like hunting ,fishing, skiing, trekking ,walking etc.

8. 3. Cultural assets :-
Including historic buildings ,towns and settlements, historic sites and cultural
experience opportunities and other ethnic heritage.
4. Fairs and festivals:-
The venue of most of fairs is located in rural areas .Some popular fairs and festivals
are HOLI of Barsane ,TEEJ of Rajasthan, DUSSEHARA of Kullu ,Elephant procession of
Kerela , Buddhist festivals of Ladakh and Sikkim etc.
5. Agricultural activities:-
Farm activities, sheep rearing ,riding on camel ,rice cultivation etc

9. 6. Music and dance:-
The physiography ,climate
,history ,culture ,rites and
rituals, are reflected in the
music and dance tradition of India.
The Yaksha gana of Karnataka ,
Lama dance of Ladakh , kalbelia dance
of Rajasthan .
7.Handicrafts:-
Handicrafts are outcome of local raw material ,traditions and experience of
locals .Several unique products made up of stones ,terracotta ,bamboos
,textiles metals etc. These handicrafts gives an image to the area.
8.Other attractions:-
These includes costumes ,dresses ,rites ,rituals and other forms of culture.
The marriage ceremony ,food ,method of worship etc.

10. 1. Create employment specially for rural youth.
2. Income level will rise.
3. Generate foreign exchange.
4. With the rise of income other measure of
community will also rise.
5. Price of the land will rise.
6. Demand for other good and services will increase.
7. Improvement in the public services.
8. Generate revenue and the government.
9. Modernization of agriculture and other rural activities.
10.Local small business will be benefited.

11. • Rural people will learn how to lead a healthy and hygienic
life from foreign visitors.
• Infrastructure development.
• Improve state of body and mind.
• Help in create and maintain the natural park.
• Learn the importance of preservation of natural
resources.
• Learn to develop healthy environment with proper
sanitation , roads ,electricity etc.
• Learn to use modern tools and technology.
• Learn to preserve natural habitats, biodiversity historical
monuments.

12. • Rural people will learn the modern culture.
• Education and health rural community
will improve.
• Provide higher standard of living or the
rural people.
• Demand for education will increase.
• Reduce migration of rural people to urban areas.
• Market for agro product and handicraft will develop.
• Farmers and artisans will develop direct contact with the
customers.

13. Essential elements for
development of rural tourism
• Creation of infrastructure.
• Accommodations and attractions.
• Supply of activities.
• Events and services.
• Liberalization of policies.
• Encouragement for investment.
• Law and order.
• Complaints handling.
• Standardization of goods and services.
• Government support.

14. • To preserve the environment and natural resources.
• Need for education.
• Cultural differences between host and guest.
• Lack of funding.
• Poor understanding of market needs.
• Information scarcity.
• Need to generate a democratic movement.
• Need to focus on education training, handicraft
promotion.
• Improvement of both the landscape and the basic
infrastructure.
• Equal stake and authority in development and
management to local people.

15. • It should recognize importance of rural tourism at priority.
• To help in creating a healthy competitive buisness
environment.
• Create adequate facilities and suitable infrastructure like
accommodation, roads, airport facilities ,rail facilities ,
local transport and other essential amenities.
• Should plan for sustainable growth

16. Rural tourism for rural growth
• Tourism action plan 1992 and 2002 planned by department of
tourism, gov. of India.
• Central government during this period planned rural tourism
in 39 selected villages.
• Eco tourism introduced in Uttranchal ,Chattisgarh, and
Jharkhand because of their natural pristine beauty.
• Himalayan states are getting popularity for trekking and
mountaineering.
• Rajasthan is top receiver of foreign and Indian tourists for
cultural attractions.

17. • Real growth of a country does not lie in a growth of GDP
,but in its equal distribution.
• It is a common case of developing nation in which there
are vertical growth of region rather than horizontal
growth.
• It give extra income particularly in lean season.
• The interaction creates emotional bond with the others
that leads to universal brotherhood.

18. • Kaurav ,R.P.S. Kaur J,and singh (2013). Rural tourism
:Impact study –An integrated way of development of
tourism of India.
• http://ernakulam.nic.in/
• http://www.indianetzone.com/9/tourism_
ernakulum_district.htm
• Rural tourism in India on slideshare.
• ZENITH International Journal of Business Economics &
Management Research .

19. THANKU YOU
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