2. PROJECT REPORT
ON
‘NEW PRODUCT LAUNCH’
Submitted to
Savitribai Phule Pune University
In the partial fulfillment of the requirements
for the degree of
BACHLOR OF BUSINESS ADMINISTRATION (BBA)
Under the Guidance
of
Ms. Neha Gupte
4. Introduction
Agri tourism is the latest concept in the Indian
tourism industry, which normally occurs on farms.
It gives an opportunity to the tourists to experience
the real enchanting and authentic contact with the
rural life, taste the local genuine food and get
familiar with the various farming tasks during the
visit.
Agritourism is a concept made popular in India by
Pandurang Taware.
The farmers associated with his venture say it has
given a boost to their regular income.
5. What is Agro Tourism
“Any activity carried out on a farm or
ranch that allows
members of the general public, for
recreational,
entertainment, or educational
purposes, to view or
enjoy rural activities, including
farming, wineries,
ranching, historical, cultural, harvest-
your-own
activities, or natural activities and
attractions. An
activity is an agri tourism activity
whether or not the
participant paid to participate in the
activity.” (Code of
Virginia
6. Types of agritourism
Direct-to-consumer sales
This includes farm stands and ‘pick
your own’ experiences. A farm
stand is, as the name suggests,
somewhere you can visit to buy
produce directly from a farm. A
farmers’ market is similar to this –
somewhere you can visit to
purchase goods from different
farmers who have travelled to one
location to sell their produce.
This can range from
eggs to cheese to meat. Farms also
often have shops attached to them,
selling produce as well as items
from local crafters, makers and
more.
7. Agricultural education
School trips to local farms fall
under this category of
agritourism. You might also, as
an adult, visit a farm and enjoy a
guided tour where a farmer or
farm assistant explains different
aspects of the farming industry
to you.
This would be a type of
agritourism as well as a type of
educational tourism, although it
is just a small part of agricultural
education as a whole – for
example, tertiary education
locations such as Reeseheath
College in Nantwich, UK.
8. Recreation
Hunting, horseback riding, meeting
donkeys on the seafront… all of
these are recreational types of
agritourism. Whether you go on an
organised hunt in a rural location or
choose to ride a horse across the
desert, these are types of
agritourism.
Hunting doesn’t just mean animals,
either; you could go truffle hunting!
Horseback riding is also something
that is offered worldwide as a fairly
standard tourist activity – from
Petra in Jordan to the beaches in
The Gambia, it is a great holiday
activity.
9. Why Agritourism?
For the Farmer / Farm Owner
1. Generate Additional Income
• Diversify income, products and service lines
• Cash flow during the off season
• Increase revenue without increasing land size
2. Market farm products
3. Share a lifestyle or way of living with others
• Sell the “experience”
4. To fully utilize farm resources
• Build new business with resources that already exist
5. Provide service/opportunity to the community
6. Educate/teach people about farming
• How their food is grown
• Methods of farming
• How farmers protect and care for land and natural resources
10.
11. Agritourism as a Business
Supplementing cash flow during lean months can help
agricultural owners meet the demand of payroll and keep
competent workers year-round.Ventures expecting to make a
profit must make sure that expenses are less than the income
generated and that those profits are sufficient to satisfy the
supplemental income needs of the owner and still allow for
reinvestment dollars to expand or upgrade the venture for
continued growth.Ventures that provide fun and enjoyment to
others without making[MB1] a profit still require capital to
operate and must have the cash flow to continue operation
even though their mission is not to make a profit. Few people
have the dollars to operate entirely for free.
12.
13. Father of Agritourism’ Helps Over 600
Farmers Earn Rs 58 Crore
Agritourism is a concept made popular in India by Pandurang Taware. The
farmers associated with his venture say it has given a boost to their regular
income. India is not Calcutta and Bombay; India lives in her seven hundred
thousand villages.”
While this was a statement made by M K Gandhi almost half a century ago,
it holds even today with India’s official farmer population pegged between
100 million to 150 million. Given how dependent farmers are on the
vagaries of monsoon, government policies and various other external
factors, it has become extremely important for them to find ways of
supplementing their income. Pandurang Taware (52), a son of a farmer from
Shangavi in Baramati district, Maharashtra, with the introduction of
agritourism claims to have helped over 628 farmers earn Rs 58 crore in the
last financial year (pre-COVID).
