Prodeco V4 Outlaw

Prodeco V4 Outlaw
Prodeco V4 Outlaw EX 8 Speed Electric Bicycle Review Prodeco is a manufacturer that offers
high–quality electronic bicycles. They are built using only the best materials and technology so that
when you own a Prodeco, you know you can get where you need to go, anytime you are ready to go
there. The V4 Outlaw is an upgraded Prodeco bicycle. Keep reading our Prodeco V4 Outlaw EX 8
speed electric bicycle review to discover why so many people love this bike. Prodeco V4 Outlaw
Features This brand new model has an SRAM X9 drive train, with the SRAM X0 Twist 8 speed mid
derailleur shifter and a double–crown DH magnesium suspension fork. If you need to come to a
stop, you will be using high–powered Avid Elixir 5 hydraulic disk brakes. The tires on this bicycle
are high traction Continental Trail Kings. They measure 26 x 2.4 inches. It also has leather grips and
a Velo Plush saddle to add style and comfort when you are riding. This electric bicycle can travel at
a speed of around 28 mph. This depends on the rider and other aspects so it may change, but overall
it is a quick bicycle to rind on. Especially, when you consider the fact that a single charge can take
you between 20–30 miles. Again, this does depend on the rider and the terrain in which you are
riding on. The extreme power that ... Show more content on Helpwriting.net ...
One owner states that it is ideal for his commute of approximately 10 miles because he can get to
work within about 45 minutes. He has stops to make, hills to climb, and other things that slow him
down. In general, most people use works like, "Awesome", "Sweet" and "Fun". Most all agree that
the tires on it are big and beefy enough to get where they want to go. The only real complaint that
anyone has, is that the charger is a little lacking in some ways. The good news is; the battery charger
needs to be a 110v charger. This means that you may be able to find other charging
... Get more on HelpWriting.net ...

Audi Birth Of Company
AUDI
¬
1. Birth of Company
Audi AG is very famous and reputed largest company which design, engineers, produce, markets
and distributes the automobiles. German is the places where it is manufactured. Audi–marked
vehicles are created in nine generation offices around the world. The company name comes from the
Latin word listen which was the meaning of "Horch". Its is the surname of the author, August Horch
so in German it turns to "Audi". Audi is the combination of four car companies.
Audi has been a dominant part claimed (99.55%) backup of Volkswagen Group since 1966, after a
staged buy of Audi AG 's forerunner, Auto Union, from Daimler–Benz. Volkswagen relaunched the
Audi brand with the 1965 presentation of the Audi F103series.
2. Logo
Fogh Joergen August 1928, that the master Dampf– krapht Wagener (DKW), and are in the aisles
Audi werke to own. In the same year, Rasmussen is also the court of the machine for eight cylinder
Rickenbacker, treatment, and the rest of the auto industry. Thus, in the letters, needs, and other
machines Hear Dresden, to the four–cylinder and six–cylinder model (Peugeot engine, "four"),
which was launched at the same time, in 1929 with the Audi models is ready for using. Hear that
luxury car for a long time separated from his body.
Before World War 2, Auto Union and what they are used for each of the four rings

Ethical Behavior Of The Volkswagen Group
Singapore Institute of Technology
Career & Professional Development SIE2901
Individual Assignment
Submitted By: Hasif bin Zailani (14SSI018B)
Summary of Discussion
The paper exemplifies the unethical behavior of the Volkswagen Group. The poor decision–making
from the top executives caused the engineers to suffer as they questioned their own moral principles.
It resulted in the engineers' failure to meet the standard set out by the Statement of Ethical
Principles. Finally, the paper discusses what engineers could have done despite the constraints the
engineers of Volkswagen might have been under.
Background of Incident
In September 2015, The Environmental Protection Agency (EPA) found "defeat device" installed in
Volkswagen vehicles sold in the United States (US), which resulted in violating the Clean Air Act.
This device was installed in the diesel engines of the cars. It had the capability to not only detect
when the car was being tested for emissions, but to improve emission results in order to pass
emission standards in the US. As a result, EPA issued a Notice of Violation to Volkswagen.
The "defeat device" installed within the engines of the vehicles contained a program that ... Show
more content on Helpwriting.net ...
They were tasked to do something despicable or would probably have been laid off. It was a
difficult decision made by the engineers to carry on with the design and implementation of the
"defeat device". The engineers of Volkswagen were just carrying out their duty to the company [4],
doing anything they could to bring back the paycheck at the end of the month so that they could feed
their families. For better or for worse, the engineers however should have voiced out their opinions
about the implementation of such a device. The engineers knew how it would affect the health of the
public and knew that in doing so, they would be breaching the Statement of Ethical

Analysis Of Volkswagens Leadership Differs From Other...
External Analysis
A. Macro Environment
1. Cultural Trends
Volkswagens leadership differs from other German car makers in that their supervisory board which
governs over the executive board also includes local politicians (maybe a key factor in their recent
scandal). The other major auto makers in Germany all have supervisory boards as well but they are
in place primarily to govern the executives and look out for the interests of the shareholders. This
being said the two politicians are looking out for the best interest of the local workers and
executives, so between them and the eight local people elected to the supervisory board it gives
them an overwhelming majority in votes that may have a negative impact on the production of
vehicles there.
Their work culture is a demanding pace with expectations set high for management and workers
alike. Although they have a policy in place to allow workers to voice their concerns about the cars or
subsystems that is generally not the case as far as the executive level goes with many directors and
managers fearing for their jobs if anything subpar is brought up.(1)
2. Demographic Trends
Over the past fifteen years Volkswagen has set about to redefine their target audience in car buyers
to the more environmentally conscious consumer. This came about during a time when they had
acquired the Audi, Porsche, and Bentley lines of cars. Having those available as an income stream
allowed VW execs to gamble with the environmental movement going

Up Into Smoke : The Volkswagen Emissions Scandal
Up In Smoke: The Volkswagen Emissions Scandal
Jim D. Thomas
Instructor: K. Ryan Kane
MAN224–Business Law 11/6/2016
Stevens–Henagar College
Abstract
From 2009 through 2014, Volkswagen aggressively marketed and promoted their diesel–powered
vehicles as more energy–efficient and producing less harmful emissions than before. Customers
were promised that diesel was a more efficient alternative to traditional gasoline, and that it had
great benefits for customers looking for a "greener" alternative.
Soon independent laboratories began to call into question the touted emission numbers, showing that
tests in their labs did not match results that Volkswagen was claiming. This escalated to a worldwide
scandal, resulting in unprecedented investigations and lawsuits.
Analysis would soon prove that not only was there a problem with their systems, but that
Volkswagen itself had a problem going all the way to the top executives. Up in Smoke: The
Volkswagen Emissions Scandal
The saying goes, 'If it seems too good to be true, it probably is." We regularly see people and
businesses making flamboyant statements to make their product appear more appealing. They
promise that their product is better than the others, the best deal, and the most for your money. The
automotive industry is no exception. Imagine trying to promote the newest car or truck by saying it
is "good enough", you probably wouldn't sell very many of them.
The world of business is highly competitive, rapidly

Volkswagen Dirties It 's Hands
Nikhil Kanamarla
Mrs. Benzing
English 1 Period E
May 1st, 2016
Volkswagen dirties it's hands in emissions scandal
A car is spewing deadly carbon dioxide, forty times more than the car next to you. Piling onto many
recent scandals in Europe, Germany's Volkswagen has cheated emissions tests. The scandal has
sparked enormous stifle across the world and turmoil in the company. The Volkswagen company
started when Adolf Hitler gave the order to have the small middle–class car to be produced. VW
produced the Beetle in the 1930s to much of Germany's population. After the end of the third Reich,
Volkswagen spread and became a large job creator in Germany as well as an international brand
(Morning Edition). Volkswagen prioritization of the European market, led them to bet their future on
green tech chips and diesel engines. This is in contrary to the moves of many other car makers, who
are pursuing electric cars in the American market. The American market thought of diesel engines as
secondary and insignificant (Ziegler). The Environmental Protection Agency's Tier ii emissions
standards had high bars for diesel emissions that would be extremely difficult to reach. There was a
heavy burden for Volkswagen 's engineers to create a quantum leap in the diesel engine in terms of
emissions and fuel economy. To cut these emissions Volkswagen would need to use an effective but
bulky and expensive system in its cars. However cheating the emissions tests would be fairly easy
due to the lack of

Volkswagen Company And How They Will Improve And Rebuilt...
Executive Summary
The following report will focus on the Volkswagen Company and how they will improve and rebuilt
their image. This has been a result of the catastrophic carbon emissions issue that surfaced in 2015.
Competitors such as Ford, BMW, General Motors, Audi and Toyota will be discussed and indicate
where VW can focus their changes on and learn from these. Furthermore, this report will show a
situation analysis on the automobile industry leading to the problems and opportunities for VW.
These analyses will be followed by an evaluation matrix outlining a contingency plan. Following
this, a three level product concept will be conducted to assess VW's core product and actual product
after completing an internal analysis. These evaluations will result in a list of marketing strategies
and an action plan for VW's executive team to meet. Research has been sourced from industry
websites, academic research and competitor analysis.
Mission Statement
OLD MISSION STATEMENT
"At Volkswagen it is our mission to build long term strategic partnerships with our customers. To
assist them in making the right choices for their business needs, by minimising fleet costs and
providing world class customer service." (Volkswagen, 2016)
NEW MISSION STATEMENT:
Volkswagen is determined to build a long trusting relationship with our customers and assist them in
making the right choices for their everyday needs, by minimising fleets cost and providing world
class customers

Volkswagen Group : The Legal Issue
Volkswagen Group a German multinational car manufacturer headquartered in Wolfsburg, Germany
has got itself into a major legal issue. In return, it has effected many different stakeholders
throughout the world. The legal issue in this case is that the car company was exposed by the
Environmental Protection Agency for installing a "defeat device" in diesel cars that lead the car to
be able to emit toxic gases 40 times the legal limit. This device would recognize when the car was
being tested and changed the emissions of the car so it would pass emissions tests. The company has
admitted in September to installing this specific device in 11 million cars around the world, more
specifically 500,000 in the United States and 8.5 million in Europe (Hakim). It is also important to
note that Volkswagen owns the brands Audi, Porsche, SEAT, and Skoda. Class actions suites have
already started pouring in from the United States and group litigations have also started in Europe,
Netherlands, Ireland, with a shareholders suit in the company's home of Germany. The legal issues
in this case is that Volkswagen performed corporate fraud and environmental fraud. This is a huge
deal because this may end up being the largest and longest case of corporate fraud in the auto
industry's history. And not only does it affect one country but it also effects other countries
mentioned above. So far 10 Countries have opened investigations because of these findings. Just in
the United States Volkswagen

Car Compare with Hoq. Bmw, Audi and Mb Essay
Final Project
House of Quality (QFD)
Table of Contents
1 Introduction 3
2 Abbreviations 3
3 House of Quality Summary 3
4 System Analysis 4
4.1 Voice of Costumer (Costumer requirements). Assumptions 4
4.3 Engineering hypothesis of the analysis. 5
4.4 AUDI S4 Sedan (2012) 5
4.4.1 Data Inputs (Importance) 6
4.4.2 Result Analysis. 7
4.5 BMW M3 Sedan (2012) 10
4.6 Mercedes Benz CLS63 AMG Sedan 15
5 Conclusion 19
6 References 20
Table of Figures
Figure 1 – House of Quality Process Summary 5
Figure 2 – Audi S4 2012 6
Figure 3 – AUDI S4 ... Show more content on Helpwriting.net ...

4.4 AUDI S4 Sedan (2012)
[pic]
Figure 2 – Audi S4 2012[iii]
By analysing the specification of car[iv] AUDI S4 Sedan and also the specialized press web sites[v],
we were able to quantify and qualify the system analyzed.
The House of quality below is the result of the analysis of the AUDI S4 sedan.
[pic]
Figure 3 – AUDI S4 HOQ[vi]
4.4.1 Data Inputs (Importance)
By analyzing the AUDI S4 Sedan specifications (AUDI, 2013) and data (Top Gear, 2013) we
qualify the weight and importance of customer requirements. With the customer requirements
importance level defined we oversight the technical specifications and data from source (Top Gear,
2013), looking for the functions and feature that will attend the customer requirements of the AUDI
S4. With the functions and features defined we post those in the technical requirements and define
the relationship of the them with the customer requirements, the relation between customer
requirements and technical requirements is represented by a "value" which means weight of the
determined function or feature (Technical requirement) over the customer requirement. Defining the
relationship of customer requirements with the functions and features we will end up with values of
functions and features that will influence the system analyzed. Having costumer requirements,
function and features of AUDI

Volkswagen : Company's Competitive And Strategic Position
Volkswagen: People's Car The automotive industry globally involves the processes of manufacturing
as well as sales of cars and other automobiles. The business of this industry is also inclusive of
retailing activities like services; sale of spare parts, gas–station retails etc. by the year 2015, and the
growth rate of the industry is expected to have a rise of 5.5% (Market Line, 2012). Moreover, as per
International Organization of Motor Vehicle Manufacturers, this industry is the leading driver in
terms of global economic progress and the largest employer. The changing trends and rising demand
for technically advanced cars are giving out more opportunities. This essay is going to be a
presentation on the analysis of the Volkswagen positioning strategy with respect to the Porters
models of competitive strategies. This essay would be vital, as this analysis would help in revealing
the company's competitive and strategic position in the industry. Porters Generic Competitive
Strategies: The relative position of a company within its industry concludes whether the profitability
of the firm is above or below the industry's average. The above average profitability of the firm is
fundamentally showing the sustainable competitive advantage in its long run. According to Michael
Porter, competitive advantages originate from the value of a firm and there are two types of
competitive advantages, which a company can own. These are low cost or differentiation. For any
company, in

Marketing Strategy Of Volkswagen
The German automotive manufacturer Volkswagen also known as "the people's car company" was
formed in wolfsbury, Germany in 1937. Over the years the company has expanded, manufacturing
both commercial and passenger vehicles, through the expansion the Volkswagen group were created.
The Volkswagen group today according to Volkswagen the group (2016) is one of the world's
leading automotive manufacturers in Europe. Volkswagen the group (2016) highlighted that the
group encompass twelve brands from seven European countries. The company's brand portfolio
include brand such as:
Volkswagen
SEAT
MAN
SKODA
Audi
Porsche
Bugatti
Lamborghini
Bentley
Ducati
SCANIA
Volkswagen commercial vehicle
According to Volkswagen the ... Show more content on Helpwriting.net ...
 To be the leading employer in the market by employing a highly qualified, skilled and motived
team
To maintain its success within the market according to Volkswagen annual report (2014) the
company has focused on producing attractive environmentally friendly vehicles by setting new
ecological standards and it strong individual brand market positions worldwide has allowed the
Volkswagen to leverage its strengths to maintain it competitive advantage. However, due to
Volkswagen diesel emission scandal in 2015, the company has developed a new strategy according
to Automotive News Europe (2015) called "TOGETHER – Strategy 2025". Automotive News
Europe (2015) indicated that Volkswagen CEO emphasised that the strategy will focus on profitably
rather than on volume growth. According to Volkswagen the group (2016) the new strategy entails
the company transforming its automotive core business by a launching more than thirty (30) fully
electric cars by 2025. Additionally, Volkswagen the group (2016) highlighted that the company
intends to expand battery technology and autonomous driving as new core competences as well as
establishing a cross–brand business unit for intelligent mobility solutions. The success of

Volkswagen future transformation would rely on the company forming partnerships, acquisitions of
other brands and strategic

Volkswagen Group 's Star Premium Execution Players
Porsche and Bentley, two of the Volkswagen Group 's star premium execution players and now
situated to share propelled innovations, are setting out toward unadulterated electric creation
models, each focusing on 500–km (310–mi) range, tremendous increasing speed ability, and 15–20
min 800–V battery charging times.
In a noteworthy proclamation, Porsche Chairman Dr. Oliver Blume has affirmed that its Mission E
idea seen at the 2015 Frankfurt Motor Show will be underway by around 2020, and Bentley Director
Kevin Rose told Automotive Engineering that the two–seat Bentley EXP10 Speed 6 idea, which
looks set to wind up a generation reality, might be offered with an unadulterated electric powertrain
as an alternative.
Other Bentley models may likewise be accessible in immaculate electric structure. "There are parts
of all–electric innovation that are extremely Bentley, including calm running, easy speeding up, and
practically moment high–torque conveyance," said Rose. These advantages would be conveyed by
means of all–wheel drive as they are on the Mission E.
With the conceivable special case of "calm," this is the parallel intuition at Stuttgart–Zuffenhausen,
where Porsche has declared a €700 million spend on generation offices that will incorporate
production of electric engines.
With VW 's enthusiastic eagerness for innovation cooperative energies where fitting over the Group,
engine mastery and potentially some equipment could be relied upon to be shared amongst Porsche

Swot And Evaluating Volkswagens Business Strategy
STRATEGIC MANAGEMENT
Introduction
The purpose of the assignment is to analyse and evaluate Volkswagens business strategy's currently
being pursued by using Porter's generic strategic framework. Also, identifying the resources and
capabilities that reinforces the value chain and analyse the implication of Volkswagen strategic
decision using suitability, feasibility and acceptability.
Volkswagen installed software in vehicle to cheat in emission test showing the cars emission was
safer and cleaner to the environment than they were. Installing false software 's into 11 million cars
around the world. They did this for at least 6 years. (Telegraph, 2015). Once the scandal was
discovered some of the issue which Volkswagen faced were: Switzerland banned the sale of VW's
diesel cars. Australia halted sales of some Volkswagen models. After Volkswagen confessed to the
emission scandal within hours of opening to the stock market £12.7bn was erased of Volkswagens
value. Shares dropped more than 30% in two days (BBC News, 2015).
Strategies
A business strategy is a set of important choices which outline long term aim and objective for the
business, its value proposal in the market, how the company plans to build and sustain a competitive
advantage and organisation of themselves (Lasserre, 2012, pg.29). The determination of business
strategies is to develop and maintain a competitive business scheme in selecting the right market
which can lead to economic value establishment. Economic

Business Analysis : Volkswagen Ag
Volkswagen AG is one of the largest marketers when it comes to automobiles. The products of the
company are available all over the world. However, they are only the third largest automobile
marketer in the world, behind Toyota and General Motors. Volkswagen is a major sponsor for
several sports such as soccer, the summer Olympics and the winter Olympics. The company is
always attempting to be innovative in developing new automobiles that will help customers around
the world to have a better, safer and more environment friendly driving experience. (Volkswagen
AG, 2015, http://www.sourcewatch.org/index.php/Volkswagen) But not only does the company
attempt to become more innovative when it comes to their product, the Volkswagen AG is also a
great example when it comes to their human resource department. The Volkswagen AG is "known
for their innovative approach when it comes to human resource solutions" (Volkswagen AG, 2015,
http://costkiller.net/tribune/Tribu–PDF/Volkswagen–Implements–Innovative–HR–Programs–with–
mySAP–ERP–Human–Capital–Management.pdf). This innovative approach to human resource
management is one reason why the Volkswagen AG has positioned themselves so well in their
industry. But what does human resource management stand for? Human resource management, that
"is the process of acquiring, training, appraising, and compensating employees, and of attending to
their labor relations, health and safety, and fairness concerns" (Dessler p.4). This basically means
that

Marketing Strategy Analysis: Strategic Analysis Of...
STRATEGIC ANALYSIS OF MERCEDES–BENZ INDIA
INRODUCTION:
Mercedes–Benz India Pvt. Ltd. is a wholly owned subsidiary of the German Daimler AG. It is
founded in 1994, with headquarters in Pune, Maharashtra. The company has a commercial vehicle
plant outside Chennai, which it is currently upgrading with an investment of €700 million. The
passenger cars manufacturing plant is located in Poona, same as the headquarters.
MARHET POTENTIAL:
The company sold around 9003 units in FY 13/14 in India, which is an increase in its sales by 32 %
in a year. Though the sales stood second in German Big 3 cars, the percentage increase is huge,
showing its increasing potential in Indian market. The sales of German
Big 3 cars with their percentage increase in growth for FY 13/14 in India is shown below.
OVERALL BUSINESS STRATEGY: ... Show more content on Helpwriting.net ...
They have not just uploaded commercials videos in YouTube but also have uploaded behind the
screens in making an advertisement. They also divided the feed into types of vehicles and
commercials for easy navigation.
Other than these digital forms, Mercedes–Benz also campaigns through print magazines, billboards
and direct mail. Push notification in mobile apps is another avenue. Holding events and participating
in auto shows are its other marketing strategies.
POSITIONING STRATEGY:
Mercedes–Benz is known for offering best luxury cars in India from long time. But the increase in
competition from other premium car manufacturers is threatening to the company. Therefore the
company has undertaken a rebranding exercise to target the youth. The company has worked on
model line ups, marketing and brand positioning simultaneously to align with its positioning
strategy.
AREAS OF STRENGTH:
Mercedes–Benz has a very strong brand name attached to it. The additional value placed by the
consumers for the brand gives the company an ability to charge high price and helps in gaining high

Case Study Of Volkswagen-FAW Engine
3.1. Volkswagen – FAW Engine (Dalian) Co., Ltd.
Volkswagen–FAW Engine (Dalian) Co., Ltd., founded on 06.02.1991, is a Sino–German joint
venture of Volkswagen (China) Investment Co., Ltd., and China FAW Group Corporation. The total
investment is about 15 billion yuan in registered capital of nearly 10 billion yuan. Of which
Germany accounted for 60% and China accounted for 40%. The total program for annual output of
300,000 engines.
The joint venture produces engines for models such as Audi A6L, Audi Q5, Audi A4L, Audi Q3,
Audi A3 Sportback, Audi A3 Limousine, Magotan, CC Sagitar, Bora, Golf and Jetta. Volkswagen–
FAW has become famous for the production of passenger cars. In 2014, Volkswagen–FAW, Audi
produced A3 Sportback, Audi A3 Limousine and other merchandise products which are listed by the
users, these products are now a leaders in each market segments.
Volkswagen–FAW is the world's leading joint venture, which covers all aspects of production with
extensive use of leading–edge equipment in the international process. It ensure that the fundamental
Volkswagen–FAW products are ahead ... Show more content on Helpwriting.net ...
Currently, the company has pilot plant modeling, modeling and virtual reality center, measurement
technology center, vehicle security center and a number of other important functions laboratory
technology sector, covering 14 square kilometers, the total area of all kinds of test roads 670,000
square meters FAW – Volkswagen vehicle proving ground has also been approved, is expected to
start construction in 2015. EKZ center, parts center and electromagnetic compatibility test center
and other projects to promote the smooth, complete testing methods and high–precision test
equipment to ensure that the FAW – Volkswagen in product pre–development, localization and
development, localization recognition, as well as parts of the whole development car road test areas
have a strong technical

Volkswagen: SWOT Analysis Of VW
Introduction
VW also benefit from its competitors via its operational strategic in providing the company financial
security. Other companies may only specialize in a specific country or focus on catering to upper or
middle class, VW provides not Volkswagen (VW) is a versatile company that specializes in
manufacturing half the world with luxury and commercial vehicles. VW's headquarters were
established in 1937 and are centrally located in Wolfsburg Lower Saxony, Germany (Volkswagen
Group, History 2014). Although VW is an entity and brand within itself, the company consists of
many subgroups of brands of luxury vehicles such as Audi, Porsche, Bentley Motors, Lamborghini,
Bugatti, Skoda Auto, SEAT, and Ducati (motorbike). The subdivision also ... Show more content on
Helpwriting.net ...
Currently the company is the leading car manufacturer in Europe, but their goal is to impact an
international market.
The following SWOT analysis will allow us a in depth look at the companies Strengths, Weakness,
Opportunities and Threats. It will allow us to have a better understanding of both the European and
International aspect of the brand.
Strength
The group shows a strong manufacturing portfolio. The brand allows the company to cater to the
specific needs of the individual customer. VW provides consumers with a vast variety of both luxury
and commercial vehicles. (Kalthoff 2014)
International recognition of the brand plays a vital role in how the company is viewed. The brand's
presence in 153 countries shows how the group dominates the European automobile industry
(Volkswagen Group 2014).
Weakness
The biggest weakness the company faces is its decline in the American market. The group is not as
well known or established in the American continent, which may be the reason, although they have
various brands within their company they are still unable to compete in the American automobile

Swot Analysis Of Audi
INTRODUCTION
Audi is a German automobile manufacturer headquartered in Ingolstadt, Bavaria, Germany. They
design, engineer, produce, market and distribute luxury automobiles. Audi does worldwide
operations and their automobiles are produced in nine production facilities worldwide. The brand
value of Audi is around $12.7 Billion
The company name is based on its founder August Horch. "Horch", meaning "listen" in German
which becomes "Audi" in Latin. The logo of Audi consist of four rings, each of which represent one
of four car companies that collaborate together to create Audi's predecessor company, Auto Union.
The four company are Audi, DKW, Horch and Wanderer. The slogan of Audi is "Vorsprung durch
Technik" which means "Advantage through Technology". Since 2007 Audi USA slogan is "Truth in
Engineering".
MARKET SUMMARY
Market Demographics
The average of the customer using an ... Show more content on Helpwriting.net ...
The A series and the Q series are the most popular and in demand series of Audi. They also focus on
the innovation aspects with cars like Audi ultra, Audi sport, Audi Quattro and others. Their products
range from hatchback to SUVs. They have a huge product portfolio with cars available in both
petrol and diesel variants.
The cars are equipped with superior features like parking sensors, Air bags, LED illuminated
interiors, traction control, etc. They have refined and efficient engine performance by using latest
technology like Quattro and FSI. They look and design cars with precision engineering and high
capacity engines.
Their elegant styling in both interiors and exteriors. Attributes such as sleek, sophisticated and rich
can be associated with an Audi car. The accessories which accompany the car is are famous as much
as the car itself. They provide air bags for safety, automated gears, seat and mirror warmers, interior
decoration, etc. contribute to the element of design of

Why Volkswagen Will Race Ahead Of Auto Peers
Volkswagen (VLKAY), world's third–largest automaker behind Toyota (TM) and General Motors
(GM), has been an exceptional performer in the automotive industry, gaining 158% over the last five
years. Although the U.S. is one of the Volkswagens smaller markets, it is a top seller in the Europe
and China. As the company aspires to become the global industry leader by 2018, here are a few
reasons to back up its ambitious claim.
European auto industry poised for a rebound
Europe's beleaguered auto industry endured a six–year slump, with auto sales falling to the lowest
level in nearly two decades, as a sluggish economic recovery put a brake of spending. However,
going by the recent data trend, the industry is headed for a revival this year. European auto sale
increased 7.6% in February, marking the sixth–straight month of sales increase, as steady economic
recovery in Italy, Portugal and Spain spurred demand for new cars, according to the Association of
European Carmakers (ACEA). The improving consumer confidence, amid a recovering economy, is
likely to drive a 2% to 3% upside in 2014.
Volkswagen, Europe's biggest automaker, is best positioned to benefit from the auto industry
rebound. As a matter of fact, it has significantly helped the region's improved sales in recent months,
posting rises of 8.9% and 7.2%, respectively, in January and February this year. If demand holds up,
Volkswagen can considerably outperform the regional market this year. Furthermore, global auto
sales

Toyota Utility Vehicles Drive The Lincoln Brand
Four utility vehicles drive the Lincoln brand, including the all–new MKX.
If the standout feature for an SUV is its nifty massaging capabilities, what does that tell you about
the rest of the vehicle? Maybe not as much as you think, especially if your week–long obsession was
with the 22–way power driver's seat offering cooling and heating capabilities as well as a rubbing–
down feature that might have you terminating your masseuse's service.
But the Lincoln MKX is much more than that, a five–passenger midsize luxury SUV now in its
second generation. As before, the MKX shares its mechanical underpinnings with the Ford Edge,
but there are important differences here too, including in sheet metal, fascias, engine choices, and
the interiors. ... Show more content on Helpwriting.net ...
Other models in this segment include the Cadillac XT5, Acura RDX, Audi Q5, Infiniti QX70, and
the BMW X5.
2016 Lincoln MKX AWD Reserve
My test model was a 2016 Lincoln MKX AWD. The base price for a front–wheel drive model
begins at $38,260. Choose all–wheel drive and your MKX will start at $40,755.
As tested, my Reserve model came with a $47,650 base price and topped out at $63,535. Lincoln
doesn't offer official trim levels, calling them "equipment groups" instead. Standard, Premiere and
Reserve groups are offered; a special high–end Black Label package is also available.
Instead of the standard 3.7–liter, naturally aspired V–6 engine, the test model received the 2.7–liter,
turbocharged V–6 engine, an option that immediately adds $2,000 to your cost.
Reaching the final price came through still more upgrades, including the special bronze fire metallic
paint ($495), a cargo utility package ($395), climate package ($595), technology package ($1,720),
driver assist package ($1,650), luxury package ($4,400), second–row inflatable seat belts ($250),
21–inch polished aluminum wheels ($1,300), and adaptive steering ($625). The 22–way power
driver's seat was yet another option, this one coming in at $1,500. All told, Lincoln added nearly
$15,000 in options to a model that already had a price premium topping $7,500 over the standard
all–wheel drive issue.
Exterior Highlights

The first–generation Lincoln MKX underwent a significant

The Volkswagen Golf R Is A High Performance
The 2017 Volkswagen Golf R is a high–performance subcompact four–door hatchback, the most
powerful model in the Golf product range. Equipped with standard all–wheel drive, this vehicle has
a raucous turbocharged four–cylinder engine paired with a smooth shifting six–speed manual
gearbox or an available six–speed dual–clutch automatic transmission. Introduced for the 2012
model year, the VW Golf R had a two–year model run, then updated in 2015. No 2014 model was
built. The current model reflects updated styling, a more powerful engine, and a new automatic
transmission. The most significant change for 2017 was making the driver assistance package
standard equipment. Exterior: 9 Take a standard Golf four–door hatchback design and ... Show more
content on Helpwriting.net ...
Double that space with the rear seat folded. Marked by a pair of oversized dials for the tachometer
and the speedometer, the instrument panel includes a digital driver's information center between the
two. As for the instrument panel, it is ordered from top to bottom with vents, the display screen,
climate control, and a storage compartment. The transmission shifter and other in–cabin controls are
found ahead of the cup holders and center armrest/enclosed storage compartment. Overall the
interior is straightforward, with soft–touch materials and various plastics used on the lower
dashboard, door inlays, and the center console. A flat–bottomed steering wheel wrapped in thick
leather along with metal pedals, including a foot rest, offer sporty touches. Standard equipment
includes keyless entry with push–button start, full power accessories, dual climate control, ambient
and footwell lighting, heated front seats, and cruise control. Performance: 10 A 2.0–liter
turbocharged four–cylinder engine powers the 2017 Golf R. Although the engine displacement is the
same as what's found in the GTI, the Golf R benefits from a larger turbocharger and other
enhancements, delivering 292 horsepower and 280 pound–feet of torque. Shoppers have a choice of
a six–speed manual gearbox or a six–speed dual–clutch automatic transmission. The automatic
provides faster shifts and also supplies

Taking a Look at Volkswagen
Strengths
Global presence. Volkswagen is conducting its operations in more than 150 countries worldwide and
is expected to become the worlds best and biggest auto manufacturer by 2018. Volkswagen
manufacturing operations, for its cars, are currently being conducted in more than 100 plants across
the globe. Other than General Motors and Toyota, no other automotive company has the resources
available to compete with Volkswagen in terms of global presence.
Strong brand portfolio. volkwagen possesses the ownership and selling rights of 13 different
automotive brands: Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda, Volkswagen,
MAN, Scania and other commercial vehicles. With the possession of such diversed brands of
vehicle models the company has the ability to satisfy most of the consumer needs and thus they are
able to access each and every part of the immense consumer market.
Synergy. Synergy is strongly present between all 13 separate automotive brands. All 13 separate
companies greatly help each other in R&D and servicing costs, in promotion of best practices and
sharing of distribution channels.
Dominance in China. China is the largest market for automobiles and is a growing economy. It is
one of the biggest markets for Volkswagen vehicles. Volkswagen has 20% plus market share in
China mainly with its Audi and Volkswagen brands. extremely Well performing brands. Apart from
the companies own brand name "Volkswagen", the company is in possession of very hig

Ethical Challenges Case Study : Volkswagen Ethical Scandal
Ethical Challenges Case Study Volkswagen Ethical scandal
Managing Organizations and Teams MANA – 6372 – 01
For Professor Gerald Burns
By Venu.Velpula
Dallas Baptist University
Feb 1, 2017
Definition: The word Ethics is defined as a system of moral principles. They affect how people
Make decisions and lead their lives. Though the ethical dilemmas face by certain companies may
be specific to their industry or company other types of ethical issues are common to the types of
organizations. Handling the ethical decisions with wisdom is especially important for small
businesses, given the potentially devastating effects these companies may face if such ... Show more
Finance: The 2008 financial Crisis caused critics challenges to U.S and European financial
Institutions and regulatory bodies. In past financial ethics was somewhat overlooked because of
the issues in financial divisions are addressed in different point of view. Mostly they are
considered as a matter of law instead of an ethic.
In this Paper I would like to discuss a real time example of a company which faced a ethical
scandal in 2016 and how they resolved its case.
Volkswagen Scandal a Case study in Bad Corporate Ethics.
Key History of Volkswagen:
Volkswagen is German automaker in 1937 by German Labour Front and headquartered in

Germany. Volkswagen Group is the largest automaker worldwide currently. Volkswagen is the
large international corporation in charge of multiple car and truck brands including Audi, Seat,
Lamborghini, Bentley, Bugatti and Skoda. Volkswagen has a largest share market of 20% in the
world market. Volkswagen has many factories in the world including Manufacturing, assemble
of vehicles for the available local markets.
Problem:
Volkswagen's diesel emission is a complete failure offers a valuable lesson to corporate how to
react when they put themselves into ditches and roads. Volkswagen were equipped with a
software that turned on their pollution control systems were tested properly but got disabled them
when they actually on the road, this made a

Porsche's Five Forces Analysis
As a well–known brand in the Global Automobile Industry, Porsche is a brand that many car owners
had been dreaming and working towards to own for many decades. To the eye of many, this brand
represents "Legendary", "Speed", "Powerhouse", "Premium" and "Reliable Quality".
I. BARRIERS ENCOUNTERING FOR NEW ENTRANT
For any new entrant considering about entering into this industry to compete and to take over what
Porsche had achieved, they would have to have strategically consider and plan before making
decision. To analyse the competitiveness of Porsche in the automobile industry, Porter's 5 force
framework was used as illustrated in Figure 1 below.
1. Threat of New Entrants
For Porsche, the threat is relatively low as the maturity level ... Show more content on
Helpwriting.net ...
Having the 50 overs years of experiences in racing, they have an unbeatable advantage in
developing top notch technologies where no new entrant can compete with.
Product Development
For a new entrant to develop a new product or design, they would have to first acquire the skills and
knowledge to produce a good automobile engine. This will be very difficult to achieve as the
learning curve to learn and eventually to produce even an existing engine design would be tough,
painfully long and costly. Moreover, the existing play in the market would already have a huge
advantage over the rest due to ready knowledge, skills and time.
In addition, the acceptance level of the consumers for any of the new products or design done by the
existing players would be much higher, in compared to a new entrant because over the years, they
would have very much established a strong branding and reliability over their products; which
would be very hard for any new entrant to achieve.
Market Development and Diversification
This is not applicable as the market for automobile industry has reached it maturity and there would
not very many rooms for any

Audi Ag : A Famous And Reputed Largest Company
1. Birth of Company
Audi AG is very famous and reputed largest company which design, engineers, produce, markets
and distributes the automobiles. German is the places where it is manufactured. Audi–marked
vehicles are created in nine generation offices around the world. The company name comes from the
Latin word listen which was the meaning of "Horch". Its is the surname of the author, August Horch
so in German it turns to "Audi". Audi is the combination of four car companies.
Audi has been a dominant part claimed (99.55%) backup of Volkswagen Group since 1966, after a
staged buy of Audi AG 's forerunner, Auto Union, from Daimler–Benz. Volkswagen relaunched the
Audi brand with the 1965 presentation of the Audi F103series.
2. Logo
Pic of logo
Fogh Joergen August 1928, that the master Dampf– krapht Wagener (DKW), and are in the aisles
Audi werke to own. In the same year, Rasmussen is also the court of the machine for eight cylinder
Rickenbacker, treatment, and the rest of the auto industry. Thus, in the letters, needs, and other
machines Hear Dresden, to the four–cylinder and six–cylinder model (Peugeot engine, "four"),
which was launched at the same time, in 1929 with the Audi models is ready for using. Hear that
luxury car for a long time separated from his body.
Before World War 2, Auto Union and what they are used for each of the four rings of the Audi badge
today, representing these four brands. Auto Union racing cars at the time of this badge is only for
member

A Recommendation For Worldwide Governance
Recommendation for Worldwide Governance
Due to the global implications of some decisions made by Volkswagen, governing boards should
strengthen their impact on worldwide automakers by working in conjunction with other countries in
enforcing needed global regulations. If the impact of a product is global, then governance leadership
of that product should also be at a global scale. Collaboration may never be achieved globally, but
major consuming countries working in conjunction to enforce needed regulations, can make the
same impact. In the case of the VW emission scandal, several countries are assisting in holding
Volkswagen accountable but each country is performing their own investigation and requiring
Volkswagen to correct the ... Show more content on Helpwriting.net ...
If standards are uniform, it would allow for concentrated research and development of vehicles that
would benefit the world. Understanding that not all nations will participate, the most influential and
largest consuming nations will be empowered by the benefit of consolidated and uniform rules.
Imposing Worldwide Environmental Penalties
If emission standards and other vehicle operating regulations are globalized, then the penalties
implied on car makers should also be globalized. The impact would be immediately greater, making
compliance so much more important. Violations, such as the emission deception, do impact the
entire world, therefore, penalties should also be at a higher unified level to assist with resolution and
re–standardization when needed. A global voice will be much more powerful, moreover, the
additional worldwide penalties would not eliminate or reduce each individual countries penalties.
Penalties would have to be closely monitored so as not to cripple a company overall.
Recommendations for Consumer Protection
Governing boards must empower consumers with needed tools to make safer business decisions. If
tools are given to the consumer to protect their purchases from car makers, consumers would more
comfortably recover from product issues and continue purchasing. For some consumers, the impact
of the VW deception will cause loss of funds,

Organizational Structure Of Porsche
II. PORSCHE'S ORGANISATIONAL CAPABILITIES
Before being fully taken over by VW Auto Group (VW) in 2010, Porsche had been maintaining a
very standard and powerful giant in the industry.
1. Firm Infrastructure
From beginning, Porsche had positioned strategically in the niche market industry for the ability in
producing a high quality luxury sport car.
The strength of Porsche is:–
a. Leaders and Engineers
Ferdinand a genius visionary engineer and a passionate race car driver know what a true race car
driver and enthusiast wanted and get it done.
Porsche's management team remained very focus in doing what they had been doing best and
improving on it. The technologies that they had produced are not able to duplicate and imitate, like
the PDK system, PTV system and ... Show more content on Helpwriting.net ...
With their Headquarter and production plant set based in Stuttgart, Porsche is able to have a closer
monitor and control of their production and assembling plant. With the practice on lean production,
each production can be better inspected and tested to ensure every completed car produced from
their factory is in perfect order.
f. Information Management
With the focus on quality rather than quantity, Porsche had made several bold and strategic decisions
in developing alliances or taking over a partner. They partnered with MHP for their IT expertise as
SAP Implementation and Service Partner that improved Porsche's learning in new business
techniques and their technologies, and at the same time, gain an exclusion position in the ability to
integrate better IT improvements and process engineering for Porsche.
2. Human Resource Management
By setting their manpower focus in Germany, they gain the support from the manufacturing
infrastructure there due to the strong unionisation. The workforces for their manufacturing plan are
not only strong, but

Corporate Social Responsibility ( Csr )
Overview of Corporate Social Responsibility
Corporate Social Responsibility (CSR) is difficult to define because it relates to so many different
types of businesses and organizations. In the Exploring Management textbook, it broadly describes
CSR as "the obligation of an organization to serve its own interests and those of its stakeholders"
(Schermerhorn & Bachrach, 2016, p. 38). Then CSR is broken down into two differing viewpoints,
Classical view and the Socioeconomic view. Classical view is concerned about the maximization of
profits. On the other hand, Socioeconomic is centered around the society and how business or
corporations positively impact society (Schermerhorn & Bachrach, 2016, p. 39). CSR has to be
tailored to each organization for the company to understand the true meaning of it and how it affects
the company as a whole. When companies make decisions they should think about the three P's
people, profit, and planet. How will this affect people and the society as a whole? Will this
idea/invention bring economic benefits to the company? Lastly, how does the product or company
affect the planet (Schermerhorn & Bachrach, 2016, p. 39)? Originally companies were not
concerned or did not know the social impacts the company could have on the people and/or the
environment hence the classical view. Now people have realized that "businesses should balance the
pursuit of profit with genuine contributions to the public good" (Schermerhorn & Bachrach, 2016, p.
39). There is a

Nissan Pathfinder Essay
The 2014 Nissan Pathfinder is a midsize, three–row SUV with room for seven. It competes in a
segment popularized by several models, including the Dodge Durango, Toyota Highlander,
Chevrolet Traverse, Honda Pilot, and the Ford Explorer.
The 2014 Pathfinder comes in four grades: S, SV, SL, and Platinum. Front–wheel drive comes
standard; optional all–wheel drive accompanies all trims. Package upgrades provide personalization
to the cabin. Individual accessories include illuminated kick plates, roof cross bars, and a rear DVD
entertainment system.
New for 2014 is a Pathfinder Hybrid model, marketed separately. An optional tech package brings in
such features as an upgraded audio system, navigation, and a suite of apps.
Exterior
The Pathfinder advances Nissan's ... Show more content on Helpwriting.net ...
Standard features include full power accessories, a tilt and telescoping steering column, cruise
control, dual–zone climate control, an overhead storage compartment, map lights, and up to six 12–
volt outlets.
Available equipment adds heated and ventilated front seats, heated outboard second–row seats,
illuminated sun visors, a dual panorama moonroof, and sunshades.
The standard cargo storage space measures 16 cubic feet or 79.8 cubic feet behind the first–row seat
and that's in line with what its competitors offer.
Performance
The 2014 Pathfinder comes with a 3.5–liter V6 engine generating 260 horsepower and 240 pound–
feet of torque. This engine comes paired with a continuously variable automatic transmission.
The front–wheel drive model makes an EPA–estimated 20/26 mpg city/highway. All–wheel drive
models make 19/25. An available tow package supplies 5,000 pounds of trailering capacity.
Technology

The 2014 Nissan Pathfinder comes with keyless entry, push–button start, cruise control, and a six–
speaker audio system with a CD

Descriptive Flight
"Hurry up! Get all your things ready! We leave in five minutes!" exclaimed mom. It was three
o'clock in the morning and we were going on our spring break vacation to sunny Ponte Vedra Beach,
Florida. I remember being very excited and anxious to get on the airplane. I am very traditional and
make sure after all of the dreaded security and airport nonsense that we always go to the same bagel
restaurant. This always got the vacation started for me. After boarding the airplane and getting up
into the maximum altitude, I am always rest assured that in another two hours, we will be on the
ground in Florida 1,000 miles away from home. On the plane ride, I find it hard to keep still but I
fell asleep and before I knew it, the pilot was announcing, "Flight Attendants, prepare for landing."
This is where I make sure I have all my belongings and begin to watch the what looked like dots on
the ground turn into trees, cars, and buildings. Soon after that, the final bump of the landing process
that is usually felt strongly throughout the plane wasn't present, and people clapped for such a
smooth landing.
Next came my least favorite part, retrieving our bags from the baggage claim. This is always a
stressful part of traveling, but during this particular trip, it was exceptionally annoying. The
conveyor belt broke causing all of the luggage to be stopped up in the slot. This caused tremendous
crowding and aggravation for travelers in the Jacksonville International Airport.

The Fuel Of Diesel Vehicles
Today, we live in a world that's vastly interconnected. Something that happens across seas can affect
a whole nation, several nations, or even all of them. Recently Volkswagen was put in the hot seat
when they were caught imputing software into their diesel vehicles, that makes it show a different
emissions output than was accepted by the EPA. They called this device the, "defeat device." Thusly
all of their vehicles that were diesel were marketed as low emissions which turned out to be a lie.
The article on bbc.com states, "The engines emitted nitrogen oxide pollutants up to 40 times above
what is allowed in the US." This is a huge blow to the company as far as public opinion goes. They
lost the trust of millions of people around the world. They have been producing allegedly clean
diesel emissions for a long time now and even included that in their advertisements. Because of this
scandal they were forced to recall millions of diesel vehicles with this device causing them to lose
over $2.5 billion. Their first quarterly loss in the past 15 years. This sounds like a lot of money but
the EPA is still considering fining Volkswagen for each car they produced and lied about. The
amount they are considering charging them is roughly $37,500 for each car which leads to a
maximum fine of $18 billion. That's more than the value of most of the cars, which really shows
how seriously they are taking this. Even for a giant like VW that is a massive blow financially. From
now on every

Product Life Cycle Essay
Product Life Cycle Name GBM/381 December 5, 2011 Rolando Sanchez Product Life Cycle "The
international product life cycle (PLC) theory of trade states that the location of production of certain
kinds of products shifts as they go through their life cycles, which consist of four stages–
introduction, growth, maturity, and decline." There are many ins and outs when a company is
putting a product into production and distribution. You must be able to assess the the impact that it is
going to gain for your company, for instance when Blackberry makes new phones they have to
decide what is going to be a draw for consumers from the operating system, the abilities that come
with the phone from wifi connectivity, ... Show more content on Helpwriting.net ...
With the financial backing the company is going to grow and with the company growing around
%24 from the previous year their products will continue to have a great international impact.
"Trading groups, whether bilateral or regional, are an important influence on MNEs' strategies. Such
groups can define the size of the regional market and the rules under which companies must operate.
Companies in the initial stages of foreign expansion must be aware of the regional economic groups
that encompass countries with good manufacturing locations or market opportunities." For instance
when you have a company that assesses the needs of their product in a foreign market, there is cost
associated with the export of their product and with the agreements that the company has that is
protected by trade agreements the company will save monies in the long run and withstand the
impact of their product being sold in other markets, by sometimes having that price reduction of tax,
shipping cost when building that relationship, to progress the growth in their company and in both
markets of goods exported and sold. "One of the factors behind the success of the brand in Jamaica,
Stewart believes, is its affordability despite it being a

Case Study On Audi Watch
Audi watch: when Purchasing an Audi car the customer will receive an Audi watch with the brands
own exclusive design. The quality and aesthetics of the watch will be dependent on the type of
model car the customer purchases. An example of this will be a customer who purchases an Audi A5
will receive a higher quality watch than the customer who purchases an Audi A3. An introduction of
a watch line for Audi will enable the brand to branch out its products offerings. This will bring value
to the brand in the form of exclusivity as the watch will only be available to those who have an Audi
car creating a sense of exclusiveness for the brand and customer.
Audi Cologne: Audi should introduce a cologne line with one being called Audi original and the
other Audi sport. This would allow Audi to compete with other established brands such as Ferrari
who have also introduced their own cologne range. (Ferrari, 2015) Introduction of a new product
such as cologne would create and establish increased brand awareness for Audi and a new sense of
connection between the brand and consumer as the customer is able to not only see and touch the
brand but now has the pleasure of smelling the brand as a result creating new associations with the
brand. ... Show more content on Helpwriting.net ...
An Audi tog bag should only be awarded to those who initiate a purchase of an Audi automobile to
further increase brand exclusivity and allowing customers to feel unique and special when owning
an item such an Audi tog back as it only reserved those who own an Audi car. This will add value to
the brand by allowing customers to enjoy accessories of the brand as well as driving it therefore
creating increased brand loyalty and greater brand image

Dieselgate Scandal Case Analysis
The Dieselgate Scandal Case Analysis: Jayshree Pandey
Introduction
Volkswagen(VW), a classic and adored automaker who ruled the automotive manufacturing
business for many decades suddenly found itself in the middle of the tragic business crisis with the
news that they deliberately cheated on and falsified emission tests on many of their vehicles over the
past several years. On September 15, 2015 VW was charged with allegations of manipulating US
emission tests by installing cheating software by the US Environmental Protection Agency (EPA). In
its response, VW admitted the charges which led the company to undergo a shakeup among its
executives, a drop–in stock and resale values, government investigations, and a serious blow to their
... Show more content on Helpwriting.net ...
In the U.S., new car sales fell nearly 8%, to 322,900 vehicles in 2016. Overall sales decline in North
America to 1.9%. Western European sales were stunted by a 7.2% decline to 557,800 cars in its
home market Germany.
Plunge in Volkswagen Share: Volkswagen's share of European market tumbled to its lowest level
highlighting the consumer's backlash after the emission scandal. The announcement of the "Defeat
Device" scandal shaved $20 billion off of the company's market cap and the stock dropped nearly
30% virtually overnight.
Root Causes
Autocratic leadership style: Piëch and his successor Winterkorn both had an aggressive, demanding
leadership style. For VW group this had become a legacy where the leaders cannot accept failures.
The culture of the Volkswagen is compliance based where employees are obliged to comply with the
rules. In accordance with this culture, the demand and expectations of the company should be
fulfilled regardless of how employees are able to perform the tasks. Due to this culture employees
never discussed the roadblocks or look for the guidance from their superiors and just to complete the
work they went against the ethics.
Pressure to achieve the impossible targets: Winterkorn had set many high targets for the company.
One of which was "Mach 18" which aimed to make VW the highest selling automaker in the world
by 2018. Also, he had promised in 2012 that CO2

Case Study Of The Volkswagen Emission Scandal
Introduction
This Case Study will look into the Volkswagen emission scandal and they key corporate issues that
underline it. A case Study is a process or record of research into the development of a particular
group over a period of time. I am writing this Case Study for the purpose of researching and
analyzing how a company like Volkswagen, which was named no. 8 on Forbes fortune 500 list in
2014, could be involved in one of the biggest scandals in this decade.
Volkswagen group sells passenger cars under Bentley, Bugatti, Lamborghini, Audi, Porsche, Seat,
Škoda and of course Volkswagen itself and is one of the biggest car manufacturers in the World.
Unfortunately in 2015 it emerged that Volkswagen was involved in unlawful practice regarding their
diesel cars not meeting emission standards and how they tried to rectify this problem in an unlawful
manner. My paper will be divided into two key parts: The Case Study and The Case Analysis. In the
case study I will give an overview of what happened in the Volkswagen emissions scandal, which is
still ongoing, I will give a background and context to all the key parties involved and then depict the
key events that shape this scandal. Secondly, I will do the Case Study Analysis where I will identify
all the corporate governance issues and then critically evaluate if VW ... Show more content on
Helpwriting.net ...
Now due to poor corporate governance, a lot of people will be affected and as Howard Sherman,
head of corporate governance business development at MSCI [Member Chartered Institute for
Securities & Investment] stated VW's corporate governance score at MSCI has been falling since
2014 due to "management and board turmoil". So therefore there is a problem that needs to be
rectified and fix in order for VW to progress in the future. This case study will analyze the corporate
governance issues and examine exactly where Volkswagen is

Volkswagens' Management Strategies
Executive Summary
Volkswagen has been one of the leading motor vehicle manufacturer for a long time. With all the
competition in the automotive industry, it has been challenging for Volkswagen to get into the
position that they are in now. They are involved in almost every type of car market out. Teenagers
can enjoy the Volkswagen Jetta, while parents would love the Tourareg. Volkswagen has even put a
foot into the exotic car industry with expensive automobiles such as the Bentleys and Lamborghinis.
The management of Volkswagen is responsible for turning Volkswagen into a global manufacturer.
Dr. Bernd Pischetsrieder, former CEO of Volkswagen, implemented his model strategy and with
their various business strategies, the management team ... Show more content on Helpwriting.net ...
Product Development and Module Strategy
The product development and module strategy is the use of modules, or platforms, to communize
the unique brands in VW 's portfolio. This approach is implemented within the production phase
where similar parts, technology and systems designs, equipment and knowledge are used in various
VW brands to attain cost savings in procurement, research and development, worker training. This
platform strategy was implemented primarily in Europe where production costs were soaring and
profits decreasing. It eliminated various corporate redundancies that had caused the sagging profits.
By borrowing design ideas from VW 's other brands, they were able to utilize common suppliers and
eliminate unique sub–structures that added considerable cost in money, time or technology. This
strategy allowed a strong technology/knowledge transfer between plants.
Multi–brand Strategy
The multi–brand strategy was produced from the desire to have a presence in multiple automotive
markets, and therefore capture a full range of the customer spectrum. In addition, it is a solution for
one of the negative consequences of the module strategy; it was found that by "commonizing"
(www.forbes.com) some of the lower VW brands (Seat and Skoda) that the VW brands were no
longer differentiated. Acquisition of Bentley and Bugatti in 1997 was a response to this issue, as
well as recent financial growth.

Marketing Sample Essay
Table of Contents
Executive Summary ..........................................................................................2
Introduction ....................................................................................................2
Market plan and Auditing ....................................................................................4
SWOT Analysis ..............................................................................................5 Strengths
.............................................................................................5 Weaknesses
..........................................................................................5 Opportunities
........................................................................................6 Threats
................................................................................................6
Market Conditions ............................................................................................7
The 4Ps of Marketing .........................................................................................8 Price
...................................................................................................8 Products
.............................................................................................10 Place
..................................................................................................10 Promotion
............................................................................................10
Recommendations ...........................................................................................10 ... Show more
It is worth noting that the automobile market is very competitive and the company cannot downplay
this notion, if it wants to retain the current status or increased sales in the global market.
Market plan and Auditing
It is significantly imperative for any business to have a plan for the future in an effective manner so
that it may be successful. It is equally important for any business to have a well established and
outlined marketing plan in order to well sell its products. These are precautions that are carried out
by every firm. In this regard, Audi, a global firm, is not left behind; starting from the moment it was
established up to today. Audi has been effectively doing this through marketing its model. Through
marketing the Audi model, the company sets down easy to accomplish objectives. The firm does the
current position auditing as well as having policies of developing and implementing the current
achievable objectives. Audi can achieve these through the following; * Setting corporate objectives
such as profit and growth * Gathering information through market research * Assessing the current
situation, referred to as the market analysis * Production of SWOT analysis (strengths, weaknesses,
opportunities, threats) * Setting objectives of the market, such as market share, revenue among
others * Implementing market plan * Using reviews through market research
SWOT Analysis for Audi
The SWOT analysis

Volkswagen
First I want to show you some car brands. Volkswagen,the best–selling car brand in Europe.Audi,
the world's third largest luxury car brand after Mercedes–Benz and BMW. Scania, the sweden
commercial vehicle producer, Skoda, the famous automobil manufacturer based in the Czech
Republic, and SEAT, the biggest Spain car maker. Then the ultra–high performance car brand
Lamborghini ,Porsche and Bugatti. And last ,British ultra–luxury car brand Bentley.
All these brands have one thing in common, they are all owned by the Volkswagen group of
Germany. * The Volkswagen Group strengthened its position as the top motorcar manufacturer in
Europe in 2009 by increasing its market share by half a percent to 21.1%.
* Volkswagen group also is ... Show more content on Helpwriting.net ...
According to Volkswagen Group's Half–Yearly Finaicial Report January–June 2009, for the first
half of 2009 the manufacturer sold 652,000 units in China while selling 631,900 vehicles on
Germany. So ,China is the biggest market for the VW Group. And also VW has been taking the
leading position in the Chinese automotive market for more than 20 years.
Another emerging market Brazil:
Brazil is set to surpass Germany this year to become the 4th largest car market in the world, after
China, United States and Japan. And once again, VW is the No.1 carmaker in this exciting market.
Weakness
North American Market:
Volkswagen's puny presence in the U.S. was its greatest weakness. Compare to its strong position in
Europe, China and Brazil, VW's market share in the US, including its Audi brand, is only three
percent. The reason can be traced back to its product line, which was not ideally suited to
Americans' taste in cars.
The VW focused on smaller or mid–size cars with highly advanced technological features when
Americans were more interested in buying larger vehicles, such as SUVs or pick–ups.
Opportunities:
New plant in US:
In 2008 Volkswagen has announced that it will build a new vehicle production facility in Tennessee
.It will invest as much as $1 billion in the factory, and will begin production in early 2011, employ
2,000 workers and also a new mid–size sedan will

Volkswagen Ethical Issues
VW SCANDAL
Volkswagen was established in 1937. Volkswagen is a German car manufacturer headquarted
İn Wolsburg , Lower Saxony, Germany. The word Volkswagen means People's Car in German.
Volkswagen current CEO is Matthias Muller. Volkswagen surpassed Toyota as the worlds largest
automaker in the first half of 2015. Volkswagen intends to deploy innovations and technologies to
become a world leader in customer satisfaction and quality. We see high customer satisfaction as
one of the key requirements for the Company's long term success. The goal is generate unit sales
more than 10 million vehicles a year, in particular, Volkswagen intends to capture an above avarage
share of growth in the major growth markets. Volkswagen ... Show more content on Helpwriting.net
...
The credibility of software engineering professionals , management professionals were
degraded. Senior executives including the CEO incharge Volkswagen, supervisory board members ,
software engineers who developed cheating device were the responsible of this scandal.
Volkswagen try to fix a defeat device on the diesel VW and Audi vehicles. There is five ways
to shape ethical decisions. These are utilitarian approach, virtue approach, fairness approach,
common good approach, rights approach. This devieces the customers and other stakeholders of the
actual level of of emissions and does bad to majority of the stakeholders such as customers,
authorities, shareholders, and environment which means unethical, also we can call utilitarian
approach. This is not a good decision and also ethical because it does not support the sahreholders

best interest which means individualism approach. Customers have a right to be fully aware of the
standarts an quality of what they buy. This is also unethical behavior which called moral rights
approach.
On the other hand when we look persons responsibilities in VW; Martin interkorn who is

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