The document summarizes a presentation by F.G.C. Group about Volvo. It provides background on Volvo's history since 1927 and its current operations with over 92,000 employees globally. It then discusses trends in the automotive industry, including increasing electrification and personalization. F.G.C. Group analyzed Volvo's strengths, weaknesses and opportunities. Through brainstorming and mind mapping, the group developed a concept for a new Volvo electric-engine motorcycle to fill a market gap. The presentation concludes the electric motorcycle would help drive Volvo's future with safety.

1. Hello!
We are F.G.C. Group.
(Future Greek Consulting)
We are here to
demonstrate a brand
new product for
Volvo.

2. Panagiota Lemoni
F.G.C. Group
General Manager

3. “
Fashion fades. Only Volvo remains!

4. 1.1
Volvo’s History - Milestones
1927 200719731959 2013
Volvo was
established
by Assar
Gabrielsson
and Gustaf
Larson.
The first
Volvo Truck
were
introduced
in the
American
market.
Volvo
Trucks
introduces
the “Volvo
Dynamic
Steering”
technology
with the
viral “Epic
Split” video.
In
September,
the company
presents the
world's first
CO2-neutral
vehicle plant
in Ghent,
Belgium.
Bulb monitor
is invented
by Volvo.
This is a lamp
that lights up
when any of
the car's
instruments
are not
working.
Source: http://www.volvogroup.com, 2016
http://www.volvotrucks.com, 2016

5. 1.2
Volvo Nowadays
Volvo operates in the automotive industry with subsidiary
brands like Renault Trucks, Volvo construction equipment,
Volvo Buses, Volvo Trucks.
The company has 3 main vehicle production plants in
Belgium, China and Sweden. Volvo has branches and
representatives in over 100 countries.
Volvo employs more than 92,000 people across the globe.
Volvo’s worth is approximately $25,2 billion with $41,2
billion in sales last year. The company is ranked #490 in
Market Value.
Source: http://www.forbes.com, 2016
http://www.statista.com, 2016

6. Vasilis Tsardaklis
F.G.C. Group
Marketing Director

7. 1.2
Volvo Nowadays – SWOT
Strengths:
• Efficient and world class safety
• Inclination towards maintaining quality
of driving experience
• Attracts elite class with its elegant as
well as classic style
• Volvo subsidiaries include big
automotive brands
Opportunities:
• Expanding automobile market share
• Craft a technological breakthrough
• Manufacturing new vehicles and
services
• Possible partnership
Weaknesses:
• High competition
• Exclude people from a low social class
• Absence from the motorbike market
Threats:
• Financial capacity
• Fluctuation in exchange rates
• Increasing usage of government
transport and high fuel costs
• Different environmental regulations
and norms in various countries

8. 1.3
Automotive Market Analysis

9. 1.4
Competitor Analysis

10. Emmanouil Toulis
F.G.C. Group
Consultant Executive

11. 1.5
Consumer Profile

12. 2.1
Automotive Market Trends
Sooner than we think 50% of the vehicles will be driven with
electric power. Big automotive brands are investing billions
in electric vehicles.
Technological evolution will make vehicles more personalized.
Automotive industry has recovered from the crisis and it’s
value has increased by $78 millions. By 2020 is predicted
that there will a further increase of 24.7%.
Regulations & restrictions by the International Transport
Federation forces automotive brands to produce more eco-
friendly vehicles.
Source: www.forbes.com, 2016 KPMG’s Global Automotive Survey, 2015
www.bloomberg.com, 2016 McKensey Analysis: The road to 2020 and beyond, 2015
www.itfglobal.org, 2015

13. 2.2
Perceptual Map – Market Gap

14. Nikolaos Vozaitis
F.G.C. Group
Product Analyst

15. 2.3
Brainstorming Session
New Volvo
Product
Excellent Excellent
Useless
Interesting Interesting
• Noise Reduction
• Eco – Friendly
• Economy
• Innovation
• Environment Aware
• Electric Engine
• Arrogant Style
• 3-wheel motorbike
• Reduced Sales
in general
• Uniqueness
• Break Recharging
System
• Costly
• Completing the
market gap

16. 2.4
Mind Mapping

17. 2.5
Lateral Thinking
New Product:
Volvo Future
Electric - Engine Motorcycle
Features & Specifics:
Electric Engine
Traveler Style
Modern Design
Breaking Recharging System
Smart LED lights
GPS Tracking Software
Driving Range: 200 – 300 miles
Capability of function with
petrol fuel

18. Conclusions
Volvo is a leading brand in automotive industry.
The company focuses on safety and innovation.
The automotive industry has overcome the crisis years and
there is a significant growth rate.
Electric engine vehicles will emerge as automotive
brands invest billions of dollars in the new
technologies
Brainstorming & mind mapping are tools that
helped us to generate the final product, the
Electric Engine Motorcycle.

19. Thanks!
Any questions?
You can find us at:

20. Drive future with safety!

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