2. The Uses and Gratification Theory is one of which we use to
understand how the audience seek out media forms and
works in order to satisfy their individual needs. These are
acknowledged as we observe our product and see that it
applies to several of these, under main categories such as
Information, Entertainment, Personal Identity, Integration and
Social Interaction.
3. Gaining a sense of security through knowledge - Behind the True Image is a
short film intended to diffuse ignorance towards depression and self -harm
amongst teens as well as raise awareness. Viewers may feel a greater
understanding and empathy for the conditions after watching, gaining new
insight and knowledge.
Finding out about relevant events and conditions in immediate
surroundings, society and the world – depression and self-harm are taboo
illnesses within our society, often avoided and left undiscussed, there is a
great stigma attached to these illnesses as well as misconstrued ideas that
Behind the True Image aims to set straight through its honest portrayal.
Seeking advice on practical matters or opinion and decisions/choices -
People watching that are in a similar position to our character may feel
less alone and more inclined to speak out and ask for help.
Satisfying curiosity and general interest - Most of our audience will be
watching our short film simply out of interest, due to the subdued
discussion of these kinds of situations in society, their curiosity will most
likely be satisfied on viewing how our main character is self -destructive,
but little satisfaction is offered in terms of a resolution.
INFORMATION
4. Filling time - As with most films, our audience will most likely
be watching Behind the True Image when they have free time.
Escaping, or being diverted from problems - Often people will
want to immerse themselves with other people’s problems
within films, such as Natalie’s as a form of Escapism in order
to avoid their own.
Getting essential cultural or visual enjoyment – our main
protagonist emulates what could be considered ‘youth culture’
in her defiant, rebellious nature, and use of drugs and
alcohol.
ENTRAINMENT
5. Identifying with media role models - While our film does not
contain well known media role models, other films within the
same genre usually do, and audiences usually find themselves
comparing their lives to how media role models are portrayed
in drama films, as they almost always have a sense of realism
to them.
Finding reinforcement for personal values - Some of the topics
addressed in our short film will evoke some strong opinions
from our audience, and therefore those watching will find
reason from our film, to support their views.
PERSONAL IDENTITY
6. Enabling one to connect with family, friends and society – the
main character in our short film is an extreme one. The majority
may not be able to relate to her in her entirely but her
individualism will entice an audience and evoke a connection
with the audience.
Finding a basis for conversation and social interaction - The
topics addressed in our film are debatable and are of the type
which viewers would likely begin discussion of.
Identifying with others and gaining a sense of belonging - When
others agree with a viewer on a specific issue posed in a film,
the viewer is more likely to gain a sense of ‘belonging’ and in
turn, respect for the media work.
Gaining insight into circumstances of others; social empathy -
Viewers will most likely end up feeling empathetic towards
Natalie, as the problems in her life are what drive her to self-
destruct.
INTEGRATION AND SOCIAL INTERACTION:
