com303 final project

1. By: Liz Carl
TECHNOLOGY IN 2025

2. USES AND GRATIFICATION THEORY
• Individuals use forms of all types of media to meet needs and to achieve gratification
in life.
• Specific needs met:
• Cognitive needs: the desire to obtain information or knowledge.
• Affective needs: the desire to fulfill emotional needs (happy, sad, love,
friendship, etc).
• Personal Integrative needs: the desire to be liked. Boosts self esteem by
interaction on social media (ex: likes or comments on a picture)
• Social Integrative needs: the desire to grow or maintain relationships
• Tension free needs: the desire to relax and find pleasure in the activity

3. USES AND GRATIFICATION THEORY: SOCIAL
MEDIA
• Social media almost always gives the user some sort of gratification in life. From the
needs listed on the previous slide, every user could relate to s specific way they are
impacted emotionally by social media.
• Social media will start to take over our lives even more by the time 2025 rolls around.
New sites will be big and old ones will start to fade.
• All social media sites will be geared towards meeting individuals needs and giving them
gratification or else they would have fewer and fewer users.
• Sites now play into our needs by having the like and comment option. If those were not
available for use, the amount of people participating would decline.
• On the more negative side, I predict that individuals will experience more mental and self
esteem issues as social media grows, especially in the younger generations.

4. MOORE’S INNOVATION ADAPTION RATE THEORY
• This theory states that adoption of new technology will not be immediate.
• There will be the eager individuals who want the newest technology as soon as they
can get it.
• Next there will be the one’s who are interested in technology but not completely
dependent on it.
• After will be the individuals who are just following the trend and might not be as
involved with the device.
• Lastly will be the skeptics who are not interested in the technology whatsoever.

5. MOORE’S INNOVATION ADOPTION RATE THEORY:
PERSONAL COMPUTER
• When the personal computer was first introduced the majority of people at the time were
not interested in it. It was pricey, confusing, and unnecessary.
• After a few years of some people becoming interested, the personal computer became
more and more popular
• By the early 2000s almost every home had a personal computer and utilized it. There
were some skeptics, but the were dwindling.
• As computer technology increases the adoption rate will continue at a slow pace like we
saw when computers first came out. With change, people get nervous.
• Older models of computers will start decreasing and the newer technologies will start
replacing these.
• There will always be a few skeptics that will not be interested in new technologies.

6. MEDIA SYSTEM DEPENDENCY THEORY
• This theory states that the more an individual uses media, the more dependent they
will become of the media.
• Closely related to uses and gratification theory
• Studies have shown that using forms of technology stimulate the brain in a similar
way as many drugs do. When users are without their device they oftentimes lash out
and experience forms of withdraw symptoms

7. MEDIA SYSTEM DEPENDENCY THEORY: CELL
PHONES
• Cell phones have completely taken over our lives and will continue to do so.
• Almost everything in life can be done with a smart phone.
• Cell phone usage will continue to grow and become a huge part of our lives. As
technology increases we will become more and more dependent on our cell phones.
• Landlines have already and will continue to diminish. Talking on the phone has been
declining as FaceTime and texting have been increasing.
• Business will be less personal and will start becoming a strictly text centered way of
communicating.

8. SOURCES
• "Uses and Gratifications - Communication - Oxford Bibliographies - Obo." Uses and
Gratifications. Web. 10 Aug. 2015. <http://www.oxfordbibliographies.com/view/
document/obo-9780199756841/obo-9780199756841-0132.xml>.
• "Media Dependency - Communication - Oxford Bibliographies - Obo." Media Dependency.
Web. 10 Aug. 2015. <http://www.oxfordbibliographies.com/view/document/ obo-
9780199756841/obo-9780199756841-0056.xml>.
• "Diffusion of Innovation." E E Learning /. Web. 10 Aug. 2015. <http://
eelearning.pbworks.com/w/page/6888253/Diffusion of Innovation>.