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A m a n da C . H i l l
Yes To [K]outure
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Ideated and Designed
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Ach Professional Design Portfolio 2011
- 1. aCH A m an da C . H i l l Design Thinker and Strategist Design Management and Art Direction Advertising and Graphic Design Photography Professional Design Portfolio 2011 1
- 2. aCH Table of C o n t e n t s Introduction Bio 3 Vision 4 Process 5 Design Management Defined and Visualized 6 Design Thinking Defined and Visualized 8 Works Design Management and Art Direction 10 - 20 Advertising Design 21 - 34 Graphic Design 35 - 40 Photography 41 - 47
- 3. A m an da C . H i l l M. A. Design Management Savannah College of Art and Design B. F. A. Graphic Design & Photography University of North Carolina at Greensboro A. A. Visual Arts Wake Technical College Strategic Liaison for Corporate Creativity Enthusiastic team player who is energetic, focused, goal and detail oriented. Hard working and driven multitasker who thrives in fast paced environments, eagerly accepts challenges, and reliably meets deadlines. A positive, personable, upbeat, and intuitive natural born leader who values interdisciplinary collaboration. Tenacious problem solver who consistently exhibits excellent interpersonal communication and public relations skills. A facilitator of creative thinking who approaches life’s challenges as opportunities for design. Contact tel. 919.306.4405 mail amandahill7@gmail.com web www.coroflot.com/amandachill www.linkedin.com/in/amandachill 3
- 4. i will aspire to create work facilitate foster design live to share with others.......... think strategically innovatively ideate <<<<<<< express a unique approach ::::::::::::::: + artistic form.
- 5. ACH process 0 Research Identify Market Need Classify Wicked Problem 5 1 Research Users Research Demographic Iterate Explore & Ideate Field Implementation Brainstorm Tactics Research & Observe Creative Strategy Identify Need Mind Mapping Iterate Process Design Charette 4 Finalize Final Reviews 2 Plan Final Design Direction Set Objectives Final Prototyping Manage Timeline Production & Presentation Scenario Building Collect & Distribute Resources 3 Delegate Design Direction Design Working Team Team Reviews Design, Edit, Design Prototyping 5 5
- 6. aCH Design Managers, webridge the gap. Our goal, as creative leaders, is to foster innovative ideation through the implementation of design principles and strategic thought. We strive to synchronize individuals of corporate culture, those who commonly misunderstand one another, in order to cultivate creativity and design. We are facilitators of creative teams. Teams made of players in and outside of the art and design industries. We act as liaisons among “entities”, embodying the role of “communicator” for internalized creative ideas; the realized and unrealized. We excite and cultivate innate knowledge and skill, grow the potential and encourage its maturity, as a visualized concept. Any form. Any function. (A. Hill, January 2009) 6
- 7. Vision Design at the level of strategy Process Design at the level of tactics Content Design at the level of operations aCH A m a n da C . H i l l Design Management Visualized Design Managers achieve innovative and strategic solutions by integrating design as a process into business models at the level of strategy, tactics, and operations. 7
- 8. aCH Design Thinking, avehicle for human centered change. Future aspirations ensue roles of Strategic Management by way of Design Thinking. Such thinking entails approaching business tasks as wicked problems which are solved to enhance human life, relationships, and ecology. To solve such problems thorough research, ideation, and implementation of iterative design processes are undertaken; of which to achieve, innovative and cutting edge human focused solutions for a quickly evolving and user centered economy. I am an advocate for design, passionately pursuing a career approaching business as an enterprise and vehicle for human centered change. (A. Hill, October 2009) 8
- 9. aCH A m a n da C . H i l l Creative Thinking and Culture Visualized To foster creative culture the above elements, as identified by creatives in the study “Creative Cognition”, should be present. 9
- 10. aCH Design Management +Art Direction
- 11. Creative Cognition Research Proposal SCAD MA Final Project Ethnographic + Contextual Field Study Researcher, Design Manager, Art Director Visualization Showcasing Workshop Presentation aCH A m a n da C . H i l l 11
- 12. aCH A m a n da C . H i l l Creative Cognition Research Proposal SCAD MA Final Project Ethnographic + Contextual Field Study Researcher, Design Manager, Art Director Designed Proposal Book, Visualizations, Mind Maps 12
- 13. aCH A m a n da C . H i l l Project C4 Proposal Herty Development Center Multi Media Package SCAD Design Management Ethnographic and Contextual Field Study Design Manager, Lead Conceptor, Art Director Designed Proposal Book, Visualizations, Mind Maps 13
- 14. aCH A m a n da C . H i l l Vari-X Design Piedmont Triad Film Commission Strategic Plan Design Manager and Art Director Designed Proposal Book and Visualizations 14
- 15. Modeli ng Tec hnique Culture M odel Facebo ok Flow M odel Office Coffee Artifac Shop t M odel Sequen ce M od Task Fl el ow Artifac t M odel Sequen ce M od Home Task Fl el ow Artifac t M odel Sequen ce M od Task Fl el ow Sequence Model - Office Domain Registry Trigger: Lun ch time Get lunch The sequen form brea using Fac ce Model shows Designers k room ebook at a office. the ruotin e of (Intent: Rel Break Down ax Check wor and broaw Facebo k mai ok) Account there is noth l make sure ing urgent 1 She still nee User phone dur d to answer the Administrators ing the lun office not just ch time. Groups Mark Zuckerberg Check pers onal mail using Fac relax and ebook. enjoy her She can’t luch and and log in 2 Facebook Go to sup Her lunch Facebook ervisor’ time and s office is interru pted by the use of her superv Facebook isor. Check frien ds’ profile Go back something and write Stake Holders on friends’ accept or to Homepa ge Findings wall decline inva and Investors tations 1 She usually wall paper receives Sex Anwser offic lunch tim brows Fac and the City e phone e, and it ebook dur that she is the firs ing the Wall Paper Minimize goes to. t webisde Kim tags Kelli from Erin 1 Fackbook User e in photo albu m 1 Users 2 She can’t Networks sta Facebook 2 even in the y on Facebook lunch tim too long Go back e. Friends receives mar tini from Sara to homepa ge andon brot writes che ck “Notific her’s wall Facebook 3 She only atio spe apple martini n” CalFa by led mi sup She always nds 15 minutes ly erviser and check just look around notifacatio each tim Facebook e. chat is inter able to wri ns ,and she rupted due te lost internet to or post pict something on frie is not connection ure. nds’ wall Bekah write s cousin send free gift flow initiates chat on wall s er initiates chat with Christy friend requ with Laura using chat est aCH using chat application sends flower application to Mom for A m a n da C . H i l l birthday writes on cous in Lisa’s wall Kellie Glees sends requ est Obama supp to join ort group on initiates chat using chat with sister application RSVP to part y receives brea st cancer unsure of staff awareness meeting invite location & assi Facebook gnment sends invite to Groups/Netw weekend part y ork s notifies of staff meeting Facebook Coworkers Online Social Networking Proposal Facebook User Research Project SCAD Design Management Ethnographic and Contextual Field Study Design Manager, Art Director, Researcher Process and Proposal Book, Visualizations 15
- 16. aCH A m a n da C . H i l l Cannes Future Lions Competition White House Black Market Multi-faceted Technological Campaign SCAD Advertising Project Designed Ads, VDP Mailers, Web, Identity Composed USP, Client Proposal, Presentation 16
- 17. aCH A m a n da C . H i l l Harley Davidson Ad Campaign Women Riders Month Initiative SCAD Advertising Project Designed Ads, Identity, USP Composed Client Proposal, Presentation 17
- 18. Harley Davidson AdCampaign Women Riders Month Initiative SCAD Advertising Project Designed Ads, Identity, USP Composed Client Proposal, Presentation aCH A m a n da C . H i l l 18
- 19. aCH A m a n da C . H i l l Crime Net Television Broadcast Network Campaign SCAD Advertising Project Designed Ads, Logo, Identity, USP Composed Client Proposal, Presentation 19
- 20. aCH A m a n da C . H i l l Cooking Light Magazine Ship Shape Cruise Event Branding Campaign Ideated and Designed Collateral Managed Production and Delivery 20
- 21.
- 22. Bene fiting St. Ju de Chil dren ’s Resea rch Hosp ital save the d ate Harvest of Hope Harv est o f Ho pe Save the Date... To benefit St. Jude Children’s Research Hospital Harvest of Hope October 9, 2008 aCH A m a n da C . H i l l Linbrook Hall, Trinity, NC For Reservations, Donations, and Sponsorship Opportunities Contact Ashley Smith (724) 554-9716 Suzie Q Brown St. Jude Children’s Research Hospital 3 Giving Lane Greensboro, NC 27401 Bluezoom Sensory Marketing St. Jude Fund-raiser “Harvest of Hope” Logo, Letterhead, Invite Ideated and Designed Comped for Client Presentation 22
- 23. aCH A m a n da C . H i l l Vari-X Design Business Card and Stationary Designed around Client’s Selected Typeface Ideated, Designed ,Produced, Delivered 23
- 24. aCH A m a n da C . H i l l Vari-X Design Mile High Shooting Accessories Identity and Branding Campaign Logo, Letterhead, Business Cards Comped for Client Presentation 24
- 25. aCH A m a n da C . H i l l Vari-X Design Identity and Branding Campaign Logo, Letterhead, Business Cards Designed and Produced 25
- 26. aCH A m a n da C . H i l l Vari-X Design Birthday Party Invitation Designed around Client’s Party Theme Ideated, Designed ,Produced, Delivered 26
- 27. aCH A m a n da C . H i l l Vari-X Design Baby Shower Party Invitation Designed around Client’s Party Theme Ideated, Designed ,Produced, Delivered 27
- 28. Häagen-Dazs five IceCream ™ aCH A m a n da C . H i l l All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor. Cooking Light Magazine Haagen-Dazs Ad Proposal Full Page Ad Ideated and Designed © HDIP Inc. , Comped for Client Presentation 28
- 29. aCH A m a n da C . H i l l Cooking Light Magazine Mrs. Dash Ad Proposal Recipe and Shopping List Note pad Ideated and Designed Comped for Client Presentation 29
- 30. Introducing A NewWay to Eat Fruit. ™ We’ve bottled up bits of our favorite fruits in a rich juice blend. The result is an all natural, no sugar added, 110-120 calorie snack that’s pure perfection. Find it in the produce section next to chilled cut fruit or premium juices. Get $1 off your Fruit2day at fruit2day.com aCH Fruit2day is now available at: A m a n da C . H i l l • Albertsons • Ralphs • Bristol Farms • Vons/Pavilions • Gelsons • Whole Foods • Henry’s • Recipe • Staters • Fruit2day Ice Pops The Perfect Healthy Holiday Treat. Simply pour Fruit2day into your favorite popsicle molds or fill paper cups almost to the top with Fruit2day, cover with plastic wrap and push a Cooking Light Magazine wooden ice pop stick through the center Fruit2day Ad Proposal of the plastic. Recipe Card Freeze until firm, unmold or tear away the plastic Ideated and Designed cup and savor the fruity sweet fun. Comped for Client Presentation 30
- 31. aCH A m a n da C . H i l l Cooking Light Magazine Client Campaign Proposals Full Page Ads Ideated and Designed Comped for Client Presentation 31
- 32. If you can’tget a good eight better pressure relief Our Pressure Relief Inlay is designed to virtually eliminate pressure points that better body support The only mattress designed in cause tossing and turning. aCH ns A m a n da C . H i l l conjunction with orthopedic surgeo rt. to give you the best possible suppo Bluezoom Sensory Marketing If you can’t get 8 hours of sleep, Get a Better Six Campaign Ads and Pillow Protector Proposal Ideated and Designed Comped for Client Presentation 32
- 33. aCH A m a n da C . H i l l Dove Ad Proposal Campaign for Beauty SCAD Advertising Project Designed Ads, Identity, USP 33
- 34. aCH A m a n da C . H i l l Cooking Light Magazine Target Ad Proposals Full Page Ad and Cover Insert Ideated and Designed Comped for Client Presentation 34
- 35.
- 36. aCH A m a n da C . H i l l Poised. Stability. Fine Art Poster Ideated and Designed Inspiration :: Dali 36
- 37. aCH A m a n da C . H i l l Suggestive. Tranquility. Fine Art Poster Ideated and Designed Inspiration :: Kandinsky 37
- 38. aCH A m a n da C . H i l l Yes To [K]outure Fine Art Poster Ideated and Designed Inspiration :: NYC Fashion Week 38
- 39. aCH A m a n da C . H i l l Change for a Brighter Planet Poster for Sustainability Earth Day Poster Session Ideated and Designed Inspiration :: Brighter Day 39
- 40. aCH A m a n da C . H i l l An intimate book inspired by Stefan Sagmeister’s What I’ve Learned In My Life So Far. A visualization of seven personal quotes. The texturized backgrounds are manipulated textile patterns with embedded type. A vibrantly colored and transparent overlay with its own design and type rest atop each page. 40
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- 42. aCH A m a n da C . H i l l Jessie and Kaidyn Fine Art Photo Series Portraiture Inspiration :: Ansel Adams 42
- 43. aCH A m a n da C . H i l l Kristian and Ava Fine Art Photo Series Portraiture Inspiration :: Ansel Adams 43
- 44. aCH A m a n da C . H i l l This is me. Red. Fashion Story Series Self Portraiture Inspiration :: Cig Harvey 44
- 45. aCH A m a n da C . H i l l Past. Present. Ice. Fashion Story Series Costume Portraiture Inspiration :: Cig Harvey 45
- 46. aCH A m a n da C . H i l l Pink. Tractor. Fashion Story Series Costume Portraiture Inspiration :: Cig Harvey 46
- 47. aCH A m a n da C . H i l l Creative Cognition Proposal Research Portraiture SCAD Design Management Inspiration :: Ansel Adams 47
- 48. aCH A m an da C . H i l l 48