The document describes the Chamber of Commerce, Convention-Visitors Bureau (CVB), and Tourism Improvement District in Santa Clara, California. The Chamber of Commerce has nearly 570 members and focuses on business growth, networking, and political issues. The CVB works to increase revenues through convention sales, marketing the city to visitors, and a sports group. It utilizes various publications, websites, and social media. The Tourism Improvement District generates supplemental marketing funds through a $1 per night hotel room fee.

2. ORGANIZATION 1| Chamber of Commerce 2| Convention-Visitors Bureau (CVB) 3| Tourism Improvement District 4| Convention Center Vision: A unified organization committed to providing unique, innovative leadership and exemplary service to enhance prosperity in our community.

3. CHAMBER OF COMMERCE • Incorporated in 1947 • Funded Through Membership Dues and Programs • 20 Person Board of Directors (4 Divisions) 1) Industrial and Commercial 2) Membership Service 3) Government Relations 4) Convention & Visitors Bureau/Convention Center

4. CHAMBER OF COMMERCE • Nearly 570 members • Pyramid of Leaders - American Airlines, Kaiser, Applied Materials, Hilton Santa Clara, Intel, Marvell Semiconductor, UCSC Extension Silicon Valley, NVIDIA, and YAHOO! • Focus our efforts: - Business Growth - Providing Networking Opportunities - Interests of Business Before Government - Political Action – Supporting Issues - Promoting the Community Members

5. CHAMBER OF COMMERCE • Connection Clubs: Breakfast of Champions, The Power Partners and Business Growth Generators Group (BG3), Cahoots! • Monthly Member Mixers: 5th Thursday Joint Mixers with the Sunnyvale Chamber and S3 Tri-Chamber Mixers with the San Jose and Sunnyvale Chambers. • Silicon Valley Young Professionals (SVYP) Educational Programs, Business-Focused Luncheons, Annual Pyramid Awards Dinner & Casino Night, Business Experience Day • Santa Clara Chamber PAC (SCCPAC) Programs

6. CONVENTION-VISITORS BUREAU (CVB) • Convention Sales, Marketing, & Services • Visitor Marketing and Communications • Santa Clara Sports Group

7. CONVENTION-VISITORS BUREAU (CVB) Goal • Increase Revenues for Santa Clara • Visitor Spending in Hotels, Conventions & Businesses • Measured by Hotel Occupancy Tax and Retail Tax Convention Sales, Marketing, & Services

8. CONVENTION-VISITORS BUREAU (CVB) Plan • Exhibiting in Tradeshows • Attend Association Meetings • Making Presentations/Personal Calls • Sales Trips • Sponsorship, E-marketing • Advertisement in Key Publications/Directories Convention Sales, Marketing, and Services

9. CONVENTION-VISITORS BUREAU (CVB) Target Market • Local, National and International Corporations • Social, Military, Educational, Religious, Fraternal, and Sports Groups • State, Regional and National Associations Convention Sales, Marketing, & Services

10. CONVENTION-VISITORS BUREAU (CVB) Publications • Visitors Guide Brochure • Hotel/Great America Packages Brochure • Group Tours Brochure • Japanese Language Brochure • Monthly “Silicon Valley Central” Newsletter Visitor Marketing & Communications

12. CONVENTION-VISITORS BUREAU (CVB) Social Media • Facebook, Twitter, YouTube, FlickR, Linked-In • Viral Marketing, Search Engine Visibility, User Generated Content Visitor Marketing & Communications

13. CONVENTION-VISITORS BUREAU (CVB) Tradeshows and Special Events • Student/Youth • Pacific Rim inbound • National Tourism Week Luncheon (May) • Hospitality Industry Familiarization tour Visitor Marketing & Communications

14. CONVENTION-VISITORS BUREAU (CVB) Advertising and Communications • Produce ads for Visitor Advertising • Write/distribute Media Releases • David Andre – Board Member with the California Travel Industry Association (CalTIA) Visitor Marketing & Communications

15. CONVENTION-VISITORS BUREAU (CVB) • Increase sporting events & revenues in Santa Clara • Established in 2011 • 116 Facebook followers Santa Clara Sports Group

16. TOURISM IMPROVEMENT DISTRICT • $1 per Hotel Room per Night Assessment • $650,000 in Annual Supplemental Marketing and Sales Revenue • 8 Hotels Participate:

17. CONVENTION CENTER HOTELS STATISTICS

18. CONVENTION CENTER HOTELS STATISTICS Convention Center averages include Hyatt Regency, Hilton, Biltmore, Marriott, Best Western Avatar, Embassy Suites, The Plaza Suites, and Hotel Sierra. * Note: Decrease in Convention Center Hotel occupancy due to the guest room renovation program at the Marriott and Hyatt Regency.

19. CONVENTION CENTER

20. CONVENTION CENTER Partners: Food & Beverage – Aramark Internet – Smart City Networks A/V – PSAV Digital Advertising - Spot Focus Electrical – Edlen We have a UPS Store Prestigious Guest: President Bush Al Gore Governor Arnold Maya Angelo Prince Andrew Nancy Pelosi Chris Gardner

21. CONVENTION CENTER • Donated various vinyl/leather binders, pencils, pens, notepads, small giveaway bags and lunch bags to the SCUSD (Santa Clara Unified School District) • Bill Wilson Charity Luncheon • Second Harvest Food Drive • Sacred Heart – Raised $1,000 Donated 15 Bicycles & Helmets & Volunteered time Community

22. CONVENTION CENTER Operational • WRAP Recipient (Waste Reduction Award Program) 2003-2010 • 35 yard Compactor for Recyclables • Wood Pallets collected, Diverted from Landfills • Recycle Containers throughout Building and Offices • Purchase “Green” cleaning products • Recycled Paper Products : Hand Towels & Bathroom Tissue • Recycled Office Supplies • We purchase Refilled Printer Cartridges & Return Used Cartridges • Used Batteries are Picked Up by Interstate Batteries • PG&E Climate Smart for Natural Gas

23. CONVENTION CENTER Operational • Light Bulbs are sent back to Vendor for Recycle • Other Electronic and Equipment is sent to the City for Auction • Incandescent Ballast replaced with Fluorescent Ballast • HID bulbs replaced with CFL (Compact Fluorescent Lights) • Boilers w/ Temperature Control Units allow us to Auto Adjust Temperature • “ Green” power from SVP (Silicon Valley Power) • We attend “Green” Events • Working with Vendors to Build Knowledge and Strengthen Efforts

24. CONVENTION CENTER