Sistrunk Community Marketing Plan 2014

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Sistrunk Community Marketing Plan - March 2014 - Fort Lauderdale, FL - Presenter Dennis Wright

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Sistrunk Community Marketing Plan 2014

  1. 1. Presented by the Sistrunk Community Council March 2014 Did you know Sistrunk Community received…. • Diversity Award Winner 2013 - All American City • Peacock Award 2013 – Broward League of Cities FORT LAUDERDALE'S SISTRUNK COMMUNITY
  2. 2. •HOME OWNER ASSOCIATIONS • Dorsey Riverbend • Durres • River Gardens / Sweeting Estates •PROPERTY OWNERS •BUSINESS OWNERS •LOCAL ORGANIZATIONS • Fort Lauderdale NAACP • Greater Fort Lauderdale Alliance • Greek Letter Organizations • Midtown Business Association • Negro Chamber of Commerce • Urban League of Broward County • 100 Black Men of Greater Fort Lauderdale •TOURISM • Convention and Visitors Bureau
  3. 3. The Sistrunk Community will be an economically sustainable community that is vibrant and preserves its historical significance and contributions. Kathleen C. Wright Levy Henry Eula Johnson Dr. James Sistrunk Dr. Von D. Mizell Sylvia Aldridge Sylvia Aldridge One of the City First Entrepreneurs Dr. James Sistrunk First Black Doctor Dr. Von D. Mizell Provident Hospital & NAACP Eula Johnson Civil Rights Leader / Wade-In 1961 Kathleen C. Wright 1st Black Citizen on Broward County School Board Levi Henry Started the Westside Gazette in 1971
  4. 4. To promote the Sistrunk Community as a vibrant destination full of history and cultural richness for residents, businesses and tourism. • Economic Mission: Committed to the continuous economic development of the Sistrunk community. • Social Mission: Actively working to improve the quality of life in our community for residents, businesses and organizations. 100 Black Men Greater Fort Lauderdale Fort Lauderdale NAACP Primary Health
  5. 5. Infrastructure Beautification / Safety Residential Business Community Fabric Marketing
  6. 6. • Sistrunk Roadway Improvements • Residential Roundabouts • Wi-Fi and Data Infrastructure • Solar Power • Neighborhood Street Improvements • Broward Blvd. Bridge (Marine access to Sistrunk Roadway Improvements Roadway Improvements Neighborhood Street Improvements
  7. 7. • Streetscape • Pedestrian Friendly • Sidewalks • Bus Benches • Street Lighting • Residential Roundabouts • Safety Cameras • Fort Lauderdale Police Department Sub-Station • High Tech Neighborhood Crime Watch Neighborhood Roundabouts Pedestrian Friendly Sidewalks Streetscape
  8. 8. Single Family • Dorsey Riverbend • Sweeting Estates • New Projects • Dixie Court Apartments - (143 Units) • Northwest Gardens (I - IV) (559 Units) • LEED Certification New Units Redevelopment Single Family Homes
  9. 9. • Legacy Businesses • Betty’s Soul Food • Boyd Funeral Home • Burrows Electric • Red School House • Roy Mizell & Kurtz Funeral Home • Walker Grocery • Westside Gazette • McKinley Insurance • New Businesses • Avenue Executive • Bank of America • Barber Shops / Hair Salons • Family Dollar • Jimmy Johns • Mama Lucy’s Pizzeria • Midtown Commerce Center (LEED Certification) • Ray’s Beauty Supply • Save-A- Lot • Sixth Street Plaza Shops on Arts Avenue Burrows Electric Midtown Commerce Center
  10. 10. Sistrunk Summerfest Light Up Sistrunk Carter Park Organizations • Urban League’s Community Empowerment Center • African American Research Library & Culture Center • 100 Black Men of Greater Fort Lauderdale • Fort Lauderdale NAACP • YMCA LA Lee Branch • Fort Lauderdale Negro Chamber of Commerce • Community Centers and Gardens • American Tennis Association (Headquarters) • Carter Park • 7th Avenue Health Clinics • Art Studio • Greek Organizations • Old Dillard Museum • ILA Local 1526 Events • Sistrunk Summerfest • Light Up Sistrunk • Sistrunk Historical Festival
  11. 11. • Create a positive brand that will …. • attract new business • sustain existing business • attract tourism and the Arts • Improve quality of life for existing residents • Expand tax base/enhance property values • Create a safe pedestrian friendly environment
  12. 12. • Solidify an image of the Sistrunk Community as the Heart and Soul of the City of Fort Lauderdale, by: • Highlighting various events and showing images of the area as a community where people work , live and play • Encouraging the development of new businesses • Creating a strong public, private partnership between business owners and local government • Showing the area as prime for a variety of retail and service oriented business and other economic development • Branding the Sistrunk Community area as centrally located, safe, and culturally valuable destination.
  13. 13. Technology • Community Website Development • Mobile Phone • Texting • Apps • Mobile Web • Handheld Tablets Media – Multi Channel Marketing • Print • Television • Radio • Newsletter Community Wayfinding • Location Markers • Historical Markers Special Events • Community • Business
  14. 14. Sistrunk needs an integrated marketing approach to reach various audiences. Those audiences include locals, national and international tourist. • Radio Media • Print media • Television to cover events, public television to tell the story
  15. 15. Effective Wayfinding is far more than signage. It provides the community with an identity and branding. It also brings a sense of excitement to the city. Wayfinding, is a key part of any revitalization effort. Benefits: • Branding • Cohesiveness • Navigation • Positive Experience • Black History Walk
  16. 16.  Web Portal  Mobile Applications  Mobile Advertising  Social Media Sistrunk Mobile App Shops Restaurants Entertainment Transportation Benefits: • Sharing of information • Targeted Marketing • Business & Product Promotions • Opt-In Marketing Campaigns • Video Marketing Jimmy Johns 10% Off
  17. 17. Create a sense of community pride; Promote economic benefits and strengthens relationships within and outside of the community • Create events that attract locals and tourist • Bolster local economy (visitors and locals spend money, local businesses, hotels. parking, etc.) • Foster community pride • Use of social media to promote events • Benefit of festival sponsorship is stronger relationships between public and private organizations
  18. 18. • We are Business Owners, Homeowners, Educators, Doctors, Lawyers, Professionals, Artists, Musicians, Community Activists, Veterans, Longshoremen and more…. Strategically Located Opportunities are endless Unique in our diversity Legacy everlasting
  19. 19. Sistrunk Community Marketing Plan - Financial Budget Focused Area Description FY2014 FY2015 FY2016 FY2017 FY2018 FY2019 5 Year Total Signage Consultant / Design / Engineering / Installation $15,000.00 $15,000.00 Historical Monuments (Destination markers) Provident Hospital, Library, Eula Johnson $20,000.00 $20,000.00 $40,000.00 Wayfinding (Directional) (4 Broward / Sunrise/ 95/A1A) $30,000.00 $30,000.00 $60,000.00 Pole Banners (Seasonal 4x, and special events 4x) $15,000.00 $15,000.00 Ongoing Maintenance $10,000.00 $14,000.00 $14,000.00 $14,000.00 $14,000.00 $66,000.00 Subtotal $80,000.00 $60,000.00 $14,000.00 $14,000.00 $14,000.00 $14,000.00 $196,000.00
  20. 20. Sistrunk Community Marketing Plan - Financial Budget Focused Area Description FY2014 FY2015 FY2016 FY2017 FY2018 FY2019 5 Year Total Lighting Safety Enhanced Street Lighting $200,000.00 Brighter Lighting Technology on Sistrunk - 7th Ave - 23rd Ave Enhanced street lighting in adjacent neighborhoods - North and South of Sistrunk Subtotal $200,000.00 $200,000.00
  21. 21. Sistrunk Community Marketing Plan - Financial Budget Focused Area Description FY2014 FY2015 FY2016 FY2017 FY2018 FY2019 5 Year Total Marketing Consultant - artwork / design / branding $30,000.00 Marketing Plan and Implementation consultant $30,000.00 Marketing Tools Website and Social Media (Facebook, Twitter) $30,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $105,000.00 Newsletters $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $60,000.00 Advertising $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $600,000.00 Subtotal $200,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $825,000.00
  22. 22. Sistrunk Community Marketing Plan - Financial Budget Focused Area Description FY2014 FY2015 FY2016 FY2017 FY2018 FY2019 5 Year Total Special Events Existing (Lightup Sistrunk, Midtown Summerfest, etc) $45,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 New events focused on bringing new business and investors- (1 Event the first year, 2-events years 2-5) $20,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 Subtotal $65,000.00 $80,000.00 $80,000.00 $80,000.00 $80,000.00 $80,000.00 $80,000.00 Grand Total $345,000.00 $465,000.00 $219,000.00 $219,000.00 $219,000.00 $219,000.00 $1,301,000.00
  23. 23. Sistrunk Community Marketing Plan - Financial Budget Focused Area Description FY2014 FY2015 FY2016 FY2017 FY2018 FY2019 5 Year Total Signage Consultant / Design / Engineering / Installation $15,000.00 $15,000.00 Historical Monuments (Destination markers) Provident Hospital, Library, Eula Johnson $20,000.00 $20,000.00 $40,000.00 Wayfinding (Directional) (4 Broward / Sunrise/ 95/A1A) $30,000.00 $30,000.00 $60,000.00 Pole Banners (Seasonal 4x, and special events 4x) $15,000.00 $15,000.00 Ongoing Maintenance $10,000.00 $14,000.00 $14,000.00 $14,000.00 $14,000.00 $66,000.00 Subtotal $80,000.00 $60,000.00 $14,000.00 $14,000.00 $14,000.00 $14,000.00 $196,000.00 Lighting Safety Enhanced Street Lighting $200,000.00 Brighter Lighting Technology on Sistrunk - 7th Ave - 23rd Ave Enhanced street lighting in adjacent neighborhoods - North and South of Sistrunk Subtotal $200,000.00 $200,000.00 Marketing Consultant - artwork / design / branding $30,000.00 Marketing Plan and Implementation consultant $30,000.00 Marketing Tools Website and Social Media (Facebook, Twitter) $30,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $105,000.00 Newsletters $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $60,000.00 Advertising $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $600,000.00 Subtotal $200,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $125,000.00 $825,000.00 Special Events Existing (Lightup Sistrunk, Midtown Summerfest, etc) $45,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 New events focused on bringing new business and investors- (1 Event the first year, 2-events years 2-5) $20,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 Subtotal $65,000.00 $80,000.00 $80,000.00 $80,000.00 $80,000.00 $80,000.00 $80,000.00 Grand Total $345,000.00 $465,000.00 $219,000.00 $219,000.00 $219,000.00 $219,000.00 $1,301,000.00
  24. 24. FORT LAUDERDALE'S SISTRUNK COMMUNITY

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