1. Conference and Convention
Management

2.  - is an expert in international hospitality and
tourism, franchising, finance and project
development, hospitality marketing. His primary
area of research lies in the investigation and
theoretical modeling of the key drivers of customer
loyalty. Prior to entering academia in a full-time
capacity, Dr. Schlentrich held CEO and senior board
level positions with leading American and
international hospitality organizations such as
Hilton International, Loew's and Stakis. He was also
a founding member of the executive team in the
launch of Omni International Hotels & Resorts.

3. Meetings, IncentiveTravel,
Conventions, and Exhibitions
Management

4.  Name the hospitality industry associations
 Describe the various types of meetings
 Explain the difference between meetings,
expositions, and conventions
 Describe the role of a meeting planner
 Explain the primary responsibilities of a
convention and visitor’s bureau or authority
 List the steps in event management

5.  MICE is used to refer to a particular type of tourism
in which large groups, usually planned well in
advance, are brought together for some particular
purpose.
 MICE tourism usually includes a well-planned
agenda centered around a particular theme or
topic, such as profession trade organization, a
special interest group or an educational topic.
Such tourism is often a specialized area with its own
exhibition

6.  Meeting –Brings people together for the purpose of
exchanging information
 an event booked at a hotel, convention center or
any other venue dedicated to such gatherings.
Meeting covers the following:
1. Lecture,
2. Seminar,
3. Conference,
4. Congress,
5. Exhibition or trade show,
6. Workshop, training course, team-building session and
kick-off event.

7.  Early Civilization – people gather and
exchange goods, to share experience and
knowledge.
 Medieval Times – craft and trade guilds were
formed to uphold standards and protect their
members.
 Early Marketplace – sophisticated convention
and exhibition centre.

8. defined as the most
important sources of
competitive advantage.

9. Conferences
Conventions
Exhibihition
Trade Fairs

10.  Clinic- workshop type educational
experience in which attendees learn
by doing. (small groups interacting
with each other)
 Forum – an assembly for the
discussion of common concerns.
Usually, experts in a given field take
the opposite sides of an issue in a
panel discussion.

11.  Seminar – a lecture and a dialogue that
allow participants to share experiences in a
particular field. A seminar is guided by an
expert discussion leader, usually 30 or fewer
persons participates.

12.  Symposium - a meeting or conference
for the discussion of some subject,
especially a meeting at which
several speakers talk on or
discuss a topic before an audience.
 A collection of opinions expressed or articles
contributed by several persons on a given
subject or topic.

13.  Workshop – meetings emphasizing
interaction and exchange of
information among a usually small
number of participants.

14.  Sponsors – one who initiate the buying
process for a particular meeting
 Meeting Planner – member of the association
charged with the planning and supervision of
a particular event.
 Site Selection – refers to the location and
environment where the event will take place.
 Venue Selection – refers to the specific
facility where the event is to take place.
 Events – the type of meeting that being held

15.  Convention and visitor bureaus – coordinate
and promote the diverse interests of city
government, travel suppliers and trade civic
organization.
 Destination Management Companies –
responsible for ground transportation,
storage of materials, selection of convention
supplier, development of spouse programme
and organization of pre and post-convention
trips

16. Hotels and Conference Centre – employ a
variety of strategies to attract the conference
client to their property.

17.  Assembly – large formal gathering
 Award/Gala Dinner – integral part of an
associations closing ceremony for its annual
convention
 Clinic – an educational session where
participants learn by doing.
 Colloquium – meeting involving
academicians and scientists who deliver
lecture with question and answer session.

18.  Conference – usually general session with a
high level of participants
 Congress – used in Europe to describe an
event which in the US is called a convention.
 Convention – as the act of coming together
or an assembly, often periodical of delegates
and representatives.
 Exhibition – event designed to bring together
purveyors of products, equipment and
services

19.  Forum – meeting where experts in a specific
field give short presentations, usually
expressing different ways.
 Incentive – events which are specifically
designed to reward the participants for high
achievement.
 Lecture – a formal presentation given by a
specialist to an audience
 Meeting – involves only few participants 2 to
12 persons

20.  Poster Session – part of academic conference
where the authors given the opportunity to
display abstract of their papers and able to
meet and discuss their findings.
 Presentation – a meeting describes a
product, budget or new business strategies
 Production / Show – describe an events such
as products launches which supported by live
entertainment or multi media show.
 Programme – describe the entire schedule of
events within a conference.

21.  Seminar – a lecture and discussion period
which allows participants to share experience
in a particular field.
 Summit – term used to describe a conference
attended by heads of government or high
level officials.
 Symposium – a similar in style to a seminar
with a single subject to discuss

22.  Theme Party – often reflect the
characteristics of the local destination
 Trade Show / Fair – an event during which
suppliers present their products in service in
an exhibits format.
 Workshop – events where large groups of
people who have attended a lecture or
presentation split into small workshop groups
of 6 12 people.

23.  Incentive tourism is usually undertaken
as a type of employee reward by a
company or institution for targets met
or exceeded, or a job well done.
Unlike the other types of MICE tourism,
incentive tourism is usually conducted
purely for entertainment, rather than
professional or educational purposes.

24.  is a gathering of individuals who meet at an
arranged place and time in order to discuss or
engage in some common interest. The most
common conventions are based
upon industry, profession.

27.  A trade fair (trade show, trade
exhibition or expo) is an exhibition
organized so that companies in a
specific industry can showcase and
demonstrate their latest products,
service, study activities of rivals and
examine recent market trends
and opportunities.

28. ROLE OF A MEETING PLANNER

29.  Verbal and written communications
 Organization and time management
 Project management and multi-tasking
 Self-starter and team player
 Understand Microsoft Office applications
 Detail and deadline-oriented
 Calm and personable under pressure
 Negotiation
 Budget management
 Staff management
 Marketing and public relations
 Interpersonal skills with all levels of management

30.  Venue selection
 Catering
 Production
 Entertainment
 Gifts
 Transportation
 Lodging
 Conference Services

31.  Those who pursue a
career in event planning
come from a variety of
professions and
academic backgrounds.
Many employers prefer a
bachelor's degree in
hospitality management,
business administration,
marketing, public
relations, or
communications.

32.
Delegate spending
Employment
Positive image

33.  Trade and Professional Associations
-These associations are primarily interested in
improving the economic and trading environment
as well as promoting the image and status of their
members.
 Government Organization
-Political parties, regional municipalities, and
military and police organizations all belong to this
segment.

34.  Labour Unions
-Usually held in the summer. All expenses are
generally borne by the local or national union on
behalf of their delegates.
 Scientific and Medical Associations
-As a result of the continuous rapid changes in
technology and the sciences, this sector organizes
frequent conventions and meetings at the national
and international level.

35.  Religious Organizations
-Two major groupings of religious conventions
those held for clergy and support staff and those
held for individuals practising a particular religion.
 Educational associations
-These conferences are generally held on university
campuses and require a large number of breakout
meeting rooms for plenary sessions and the
presentation of papers.

36.  Avocational Associations
-These association span a broad sector of interest
groups.
 Charitable Associations
-Two primarily groups one who raises funds and the
other is for research. These groups meet frequently
both nationally and internationally to set the stage
for future strategic development.

37. The responsibilities and actions
to be taken over a given period
of time to achieve the desired
business and marketing
objectives.

38.  Occupancies and average rates to be achieved for
each market segment
 Marketing budget required to achieve revenue
projections
 How venue is to be positioned in the marketplace
 How to achieve a competitive advantage
 How to attract conference buyers
 How to achieve consistent customer satisfaction
and loyalty

39.  Research – The most effective sales strategy to
achieve conference booking is target marketing.
 Advertising – most cost effective and efficient when
announcing a new product or facility
 Brochures - often the first impression that a
meeting planer gains about a venue
 New letters and direct mail – develop a mailing list
which facilities periodic contact via a direct mail
campaign or in-house newsletter to reach existing
client

40.  Telemarketing – integral part of a direct sales
marketing strategy
 Personal sales calls – effectively plan and scheduled
 Exhibitions and consortia promotions – national and
tourist boards frequently invites hotels and
conference venues to partake in industry
exhibitions staged nationally or internationally
 Public relations – image and public relations
campaign are an effective means of keeping the
name of property in the forefront

41.  Branding – frequently hotel chains brand their
conference facilities and services in order to gain a
competitive edge
 Pricing – in order to provide meeting planners with
an all inclusive meeting package, venue develop
standard pricing packages which include use if
meeting facilities
 Facility Visits – inviting prospective buyers to visit
hotel or convention centre in person is an ideal way
to convince them to book business.

42.  Video – high quality video presentation are an
effective way to promote a venue either during
personal sales presentation or during exhibits.
 Websites – this medium can be an effective
marketing tool as meeting planners are increasingly
using websites to gather information

43. Facilities Management and
Design

44.  Global and National Accounts executive in the
chemical and industrial sector with demonstrated
successes, results-driven, international
management, leadership, strategic thinking, project
management, and problem solving skills.

45.  Sensual element such as those aspects concerned
with appearance, space, privacy, social activity,
image.
 Functional element such as those aspects
associated with operational and cost effectiveness
and with productivity.
 Health and Safety elements which include
compliance with statutory requirements.

46. Function would normally
Project planning and management
Planning and managing space
Aspects relating to facility ownership and
occupation etc.
Maintenance management
Procurement and management of outsourcing
agreements
insurance

47. acquisition of a new building or the
adaptation of an existing property is a
major challenge for any organization.

48. Two Views
1st
space designed to accommodate the needs of the
organizations customers.
2nd
hospitality managers are concerned with space
designed to house the administrative and other areas
needed to receive, store, produce and deliver and
layout of the workplace

49. Agreement must be
professionally drawn up to ensure
that the rights and interest of all
parties are properly safeguard.

50. Responsibility to protect the people using its
premises.
To protect the people using its premises
To protect its assets
To protect information held by the business
To encourage the normal functioning of business

51. Siting of appropriate fire fighting
equipment and the provision and
implementation of staff safety
training are likely to have the most
impact on fire safety including
preventive measures for accidents
that will occur.

52. Facilities Manager Must be Familiarized with the
following:
Temperature in workplace
Liability with trespassers
Staff Safety training
Personal protective equipment for employee
Sick Building Syndrome

53. Maintenance activity is often perceived by
managers as unglamorous and an activity
best left to the hotel maintenance staff.

54. Equipment designed specifically to
provide energy savings are desirable,
other measures will ensure that energy
consumption and cost is modified.

55. Business that self sufficient that they do
not rely on some outside organization to
provide an input, whether is buying office
supplies, sourcing materials for
manufacturing or suing a firm to clean the
office windows.

56. Directly consulting to an insurance company.
Insurance can provide a measure of assurance to
clients for all forms of calamity, the cost of premiums
may be such that many business may be more
content to take on some risks out of their own
business.

57. Computer are now regarded a part of everyday life
and a wide range of hospitality software is available
which enables businesses to control and record
information from guest room, reservations to food
purchases from wage and salary records to complex
sales analyses, from guest room key control to
automated check-in/check-out.