Game Title Partnership Opportunity

1. Powered by
South Jersey Lynx
Game Title Partnership Opportunity

2. Overview
• Cherry Hill Region and the South Jersey Lynx
• Fit with Sovereign/Santander
• Value of Sponsorship
• Digital Marketing
• South Jersey Lynx Advantage

3. About Cherry Hill, NJ
• Camden Catholic High School, Cherry Hill, NJ
- Home of the South Jersey Lynx
•Cherry Hill is within one hour of:
-Camden
-Philadelphia
-Princeton
-Trenton
• Within #4 nationally ranked media market (Phila)
• Homes game are played within “The District”
- The District contains the Cherry Hill Mall, shopping
plazas, hotels, big box stores, dining amenities, and a
large regional strip mall
• Population = 71,025 (2010 Census)
• Within the Philadelphia-Camden-Wilmington, MSA
-The fifth largest MSA* in the United States
* MSA – Metropolitan Statistical Area

4. SJ Lynx Game History
• Distinguished 10-year history
• Gridiron Developmental Football League Member
• Average attendance of 450 fans per home game
- Average 1,000 fans per home game is the goal for 2013
• Highest caliber of minor league football
teams
• Home games at Camden Catholic High School
- Designated area with refreshments for employees
- Located in high traffic area
- Parking area for pre-game activities

5. How It Fits With
Sovereign/Santander
• 10 years of service to the South Jersey Lynx
•In-line with current sponsorship in professional
football
• Immediate opportunity to attract more customers
•25 Sovereign/Santander branches within 10 miles
•Unique opportunity to reach new customers from our
fans in the New England area
- Digital Marketing

6. The Terms
• Two year contract* (2013 – 2014)
• Includes 2 game entitlements
- Law Enforcement Night in 2013
- “Brought to you by Sovereign/Santander”
- Fan Appreciation Night in 2014
- “Brought to you by Sovereign/Santander”
• $2,500 per year ($5,000 total)
* Industry Exclusivity

7. Title Sponsorship Benefits
• Gameday Exposure
- On-field signage
- Media guide ads
- PA announcements
- Graphics
- Scoring play acknowledgement
• Internet Radio – Live Stream
- Ads spots
- Scoring play acknowledgement
• Print Exposure
- Schedules
- Advertisements
- Tickets

8. Title Sponsorship Benefits
• Social Media Exposure
- Facebook
- Twitter
- Foursquare
• Digital Market Exposure
- Logo presence on home page
- Logo presence on E-newsletter
- Sponsor page presence
• Hospitality
- Area designated for employees with refreshments
- Tickets – 50 season passes (employees)
- Tickets – 500 single game tickets (customers)
- $50 Gift card to Amy’s Omelette House
- Title Sponsors Plaque presented at halftime
- South Jersey Lynx apparel

9. Digital Marketing
• Social Media and Website
- Targeted Media projected to be fastest-growing
industry sector expanding to $272.5 billion in 2015;
Sector growth to be driven primarily by Internet &
Mobile Services and Branded Entertainment
Segments
(source: VSS Communications Industry Forecast 2011 – 2015 www.vssforecast.com)
- The attention and access to the SJ Lynx growing
supporters and followers.
- Engage fans in our co-branded social media
announcements and posts

10. The South Jersey Lynx
Advantage
• Football is the #1 sport among fans in USA
- Only football played during summer months (no HS, Col, or Pro)
- Opponents are highest caliber of minor league competition
- Competes nationally
- Positive product association
• Why not other local sports organizations?
- Digital Marketing via Social Media and website
- Local and National fans
- “2nd Chance” – Our Life Skills mentor program for young adults
• Feel Good Moments
- Big game tradition
- Memorable finishes
- PA announcement Team/Sponsor/Social Media interaction
- Championship played in Citrus Bowl in Orlando, FL

11. Proud Sponsor of the South Jersey Lynx

12. South Jersey Lynx
Contact Information
South Jersey Lynx
PO Box 1537
Camden, NJ 08105
Tax ID: 20-0006609
Marty Cross – Founder/CEO
mcross@southjerseylynx.org
Cell 609.332.9766
www.southjerseylynx.org
www.facebook.com/sjlynx
@SouthJerseyLynx