This document discusses branding strategies and provides a case study of how Hong Kong successfully branded itself as a tourist destination. Hong Kong developed a clear branding strategy focused on key messages about its infrastructure, lifestyle, and political stability. It executed this strategy through investments in new attractions, improving existing facilities and services, and promoting Hong Kong internationally through various marketing campaigns. As a result, Hong Kong saw large increases in tourism and economic growth. The document suggests Penang can learn from this case study in developing its own branding strategy and execution plan.