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Rick's Digital Strategy

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Rick's Digital Strategy

  1. 1. By: Cole Williams
  2. 2. Target Audience • College Students – Age: 21+ – Limited Income • Demographic Concentration – East Lansing – Ann Arbor
  3. 3. Social Media Strategy
  4. 4. Rick’s and Facebook • Customer Interaction – Birthday’s – Polls • Facebook Promotions – Advertisements • $12,500 budget • $1041.66 per month • $34.24 per day – Giveaways • Black Cards
  5. 5. Rick’s and Twitter • Promoted Tweets • Pay-per-click • $12,500 budget • $1041.66 per month • $34.24 per day • Live Tweeting • Trending Hashtags • #RicksEL • #RicksAA
  6. 6. Mobile Media Strategy • Instagram – Visual representation of Rick’s American Café – Featuring pictures of: • Beverages/food • Customers and staff • Events
  7. 7. • Pay-per-click • $50,000 Budget – $4,166.66 per month – $136.98 per day – $50,000 Budget • Example keywords: – No cover – East lansing Ricks – Pizza palooza
  8. 8. Measuring Success • Klout – Facebook – Twitter – Instagram • Google AdWords – Pay-per-click
  9. 9. Marketing Budget • $100,000 Budget – Internet Marketing: $50,000 • Google AdWords: $50,000 – Interactive Marketing: $25,000 • Facebook Advertisements: $12,500 • Twitter Promoted Tweets: $12,500 – Traditional Marketing: $25,000 • Billboards • Radio Advertisements
  10. 10. Campaign Goals • Increase revenue for Rick’s American Café • Further improve the reputation of Rick’s American Café

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