2. Performance Display
• Real-time bidding (RTB) based on individual
user profiles
• Shopper Remarketing
• Dynamic Ad Personalization
• Customer Acquisition
• Multivariate Campaign Optimization
3. Real-time Bidding (RTB)
NON-RTB: Real-time Bidding:
Impressions Each impression won has
Purchased in bulk unique purchase value
4. Dynamic Ad Personalization
Each creative is personalized in real-time
based on the individual user profile
A few possibilities:
• Abandoned cart items
• Previously browsed items
• Complimentary or related products
• New, Sale, or other product tags
• Special offers based on user’s cart status,
• Application of CRM data, such as
purchase
history, preferences, newsletter
subscription, etc.
5. Individual User Profile
All of our real-time decisioning is based on
individual user profiles computed using several
layers of data analysis.
Bidding
Targeting
Personalization
Optimization
6. Multivariate Campaign Optimization
Machine learning enables us to optimize each campaign as
it’s happening.
The system automatically tweaks a wide range of variables
based on real-time performance cues from three dimensions
of analysis:
1. Ad space characteristics
2. Creative performance
3. Individual user profile
