Compreendendo a Jornada e Entregando o Omnichannel que o cliente merece. One Journey, One Experience, Complete Engagement

1. Watson Customer Engagement
1
Compreendendo a Jornada e Entregando o Omnichannel que o cliente merece
Heber Lopes
heberpl@br.ibm.com

2. Watson Marketing | Watson Commerce | Watson Supply Chain
Watson Customer Engagement
One Journey, One Experience, Complete Engagement

3. UBX (Universal Behavior Exchange)
IBM Watson Marketing
Personalized MarketingCustomer Insights
Consistent
Experience
Personalize
at Scale
Right Content,
Right Channel
Optimize Performance
Real Time
Actionable Insights
360 Customer View
Targeting
Path to Purchase
Struggle
CommerceSupply Chain
Content Hub
Marketing
Insights
Customer
Experience
Analytics (CXA)
3
DMPCRM LogisticsSCMWMS SupplyDSP Data Mart POSERP Weather
Campaign
Automation
Real Time
Personal-
ization
Data driven
marketing
Engage
at scale
Digital Experience

4. Pricing
UBX (Universal Behavior Exchange)
IBM Watson Commerce
Ship to Store
Ship from Store
BOPIS
Drop Ship
Direct Fulfillment
Field Sales
Store Associate
Web / Mobile
Stores
Suppliers
Distribution
centers
Digital
Commerce
Supply ChainMarketing
Order Management &
Fulfillment
Omni-channel Commerce
Personalize at
scale
Fulfill on
any terms
DMPCRM LogisticsSCMWMS SupplyDSP Data Mart POSERP Weather
4
Order
Management
Order
Optimizer
Configure,
Price, Quote
Price and
Promotion
Optimization
Commerce
Insights
Store
Engagement
Content Hub
Digital Experience
Customer Insights
Customer Experience Analytics (CXA)

5. 5
Exception mgmt.
SLA performance
Synch systems
Scale connections
Availability
Optimize transactions
Connect suppliers
Manage disruptions
Collaborate / take action
Visibility & Insights
MarketingCommerce
Improve info
exchange with
partners
Transparent,
agile supply
chain
IBM Watson Supply Chain
Supply Chain OptimizationB2B Collaboration
Supply Chain
Insights
Supply Chain
Business
Network
DMPCRM LogisticsSCMWMS SupplyDSP Data Mart POSERP Weather
Partner
Engagement
Manager
Supply Chain
Business
Network
B2B
Integration
Software
Managed File
Transfer
Software
Order Management & Fulfillment
Order Management

6. Obrigado !
6
Heber Lopes
heberpl@br.ibm.com