Long form television drama- set text : deutschland 83, OCR Alevel media powerpoint- by Arabella L.

2. 1950
- The Golden Age of radio ended
- The emergence of home television sets became increasingly obvious in
households
- Throughout the rise of radio, television was a development in progress since the
1920s
- Only a few TV networks were available at the time and had the main genres of
western, comedy, kid shows and game shows
- Television was said to unify families and bring about more communication

3. 284 episodes
8 seasons
Aired on NBC
- Western America
601 episodes
31 seasons
Aired on BBC
- Children’s drama
118 episodes
5 seasons
Aired on CBS
- Drama

4. Appeals to OLDER AUDIENCES who lived through the
time period- but gives younger audiences political and
historical context.
Deutschland 83 did better in the UK, setting a record of 2.5
million viewers, exceeding it’s home views of 1.6 million
 ADVERTISING CAMPAIGNS
- trailers, websites (C4)
- Demonstrate how media producers target, attract and
potentially construct audiences
 GLOBAL AUDIENCES
- Can connect to different shows through online
platforms
- Both national and global scale
- [advantage of moving from broadcast to digital
technology]
PRIMARY AUDIENCE:
A targeted group who
receive communication
directly form media texts.
They are targeted by their
demographics/lifestyle.

5. The way in which we CONSUME long term television has
changes due to the impact of technology:
 ONLINE STREAMING SERVICES
- Netflix, Amazon Prime
- Allows immersive viewing (binge-watching) which
contrasts with the conventional use of television
guides
- Impacted how long term television is distributed
and consumed
- This has caused problems with regulation which can
no longer be controlled
 AUDIENCE INTERACTION
- Now able to discuss long term media forms on
social media platforms
- Hence, these areas have become a targeting
platform for marketing
- Fulfils social interaction ; PIES (Uses and
Gratifications- Bulmer and Katz)

6.  Targeting audiences
- Due to the many different available platforms
and TV stations, companies can target a specific
audience (EG Niche audiences with specific
interests)
- Fandoms have increasingly become a trend
- The company will try to intensify fan
interest in order to maintain a media
(reputation) and loyal audience
- CHANNEL 4 have identified that long form
foreign tv dramas get winner ratings:

7. COMMERICAL TELEVISION:
Audiences would have a link
to advertisers. However, the
content shown on this
medium should show a wide
range of programmes that
would appeal to a wide
audience.
CABLE TELEVISION:
Narrowcasting.
Segments audience by
interest offers limited
programmes per channel.
Therefore a limited reachable
audience
DIGITAL TELEVISION:
Broadcasting.
Hundreds of programmes
available for a wider variety
of audiences. Introduced
selection and offers range
ON DEMAND :
Distributors make catalogue of titles
which you can choose from at whatever
time you please. Allows you to catch up
on previously-aired tv shows. Available
for more people, therefore greater
chance as a big audience
ONLINE STREAMING:
The most innovative and latest
form of long form television
consumption. Exclusive to some
shows (EG Netflix originals)
Allows anytime and anywhere-
available on multiple devices;
transportable

8. - The first German tv show to be broadcasted in the
US and become very successful
- Received critical acclaim and helped revive the
international reputation of German TV
- Marketing : did digital marketing (Sundance
TV)and online marketing (website)
1 SEASON, 8 EPISODES
SYNOPSIS

9. Television is evolving quickly
especially with the rapid
advancements in technology.
As each development stage makes
television more available and
convenient to the customer, it
wouldn’t be surprising if the future
long term television will be more
customer-driven. As data gathering
also is becoming more efficient, we
may get more of a variety of tv shows
for a wide audience, based around
specific interests and tastes.