SEO

1. SEO
101

2. What is SEO?

3. Paid results (Adwords)
SEO is being
RightMove.co.uk!

4. But…
HOW TO BE
NUMBER ONE
IN GOOGLE
FOR OUR MAIN
KEYWORDS?
(or even number 2…)

5. WRITE ABOUT THE STUFF
YOU WANT TO RANK FOR

6. ON PAGE
OPTIMIZATION

8. “Google uses at least 200 ranking
factors in their algorithm, including
social signals, user-interaction
signals, and trust. “
Matt Cutts,
Google Head of Search Spam
May 31, 2012

9. ON SITE
OPTIMIZATION
Freshness
Devices
Optimization SiteMap URLs
Page Speed
Duplicate
Content
Age of
Domain
http://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/

10. Are we now
number 1?

12. LINK!!!!!!!!

14. PAST:
Meta Keywords
&
Keywors stuffing

15. META
KEYWORDS

16. KEYWORD
STUFFING

17. The end of poor and duplicated content
ON PAGE

18. PRESENT:
Link
Building

19. Blog Commenting/Forum Spam

20. Buying Links

21. Blog Commenting/Forum Spam
Mass Directory Submission
The end of paid and unnatural LINKS
OFF PAGE

24. NEXT?

25. Google Hummingbird
Google told us the name come from being
“precise and fast.”

26. UNDERSTANDING INTENT
Semantic search
Where is the best place to eat at Heathrow
Airport?
=
LHR good restaurants

27. FUTU
RE:
Great
Content

28. COMPANY
ASSETS

29. Writing about topics we are experts at…

30. How to learn moreeee...

31. …and moreeee….

32. http://www.slideshare.net/sandra-crespo