SEO has evolved into the most critical component of any website, as it ensures the business's online visibility. SEO is always based on search engine algorithms. The entire marketing strategy is established after being aware with all of the search engines' most recent algorithms. Because the average person is unaware of how search engine algorithms work, SEO experts keep a close eye on such updates. As a result, hire an SEO expert to optimize your site: https://bit.ly/3cQPWFN

1. SEO Trends You
Can’t Ignore
in 2022
WPWebElite

2. Is SEO still
relevant in 2022?
Absolutely. It's gotten more complex, its focus has
changed, and it's harder to rank in the Google
SERPs. But it's clearly here to stay.

3. Algorithms:
Goodbye BERT,
Hello MUM
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4. Thanks to (BERT) Bidirectional
Encoder Representations
from Transformers,
Google's algorithm can now
grasp the relationship between
words and their intent.

5. But BERT was just the start.
The company introduced the
Multitask United Model (MUM)
for interpreting and servicing
users.

6. What can mum
do?
MUM can analyze video, images and text from 75
languages that answer complex search queries.

7. LaMDA: Google
Wants to Talk
to You
2

8. After tweaking its algorithm to
accommodate new voice-
based technologies, Google
now wants to converse with
you.

9. Google's plan includes LaMDA.
In the future, more advanced AI
models will employ
conversational queries to find
and rank pages.

10. Shopping
Graph
3

11. What shopping graph includes:
websites prices
reviews videos
The Shopping Graph “works in real-time so people can discover and shop for products
that are available right now.”
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12. Passage
Ranking
4

13. Can’t Rank a
Whole Page? Then
Rank an Excerpt

14. Google has said that their
algorithm would look at some
of the “stronger signals about a
page – for example, page titles
or headings – to understand
what results were most
relevant to a query.”

15. As Google’s reps have said, to rank for a
passage, it’s best to work on traditional
signals like page titles and headings. Even if
the implications for your SEO strategy are
yet to be seen, it’s good to know passages
are now a thing

16. Suggested
Clips
5

17. Optimize Your Videos to
Create Key Moments

18. Launched two new video structured data
kinds for gaining “Suggested Clips” tab from
videos:
Clip markup Seek markup
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19. Core Web
Vitals
6

20. UX Takes a Whole New
Meaning

21. Core web vitals
LCP
Measures loading
performance. Google
recommends LCP under
2.5 seconds after a page
starts to load.
FID
Measures interactivity.
Google recommends an
FID of less than 100
milliseconds.
CLS
Measures visual stability.
Google recommends a
CLS score of less than 0.1.
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22. THANKS
Are you looking for SEO services?
Contact us:
biz@wpwebelite.com
www.wpwebelite.com
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