This document discusses various ways that brands can leverage social media and location-based technologies to better engage with customers and communities. It suggests that brands can capture user-generated content, listen to customers in real time on platforms like Twitter, connect with online fanbases through virtual and real-world experiences, leverage trending places and activities on apps like Foursquare to promote locally, and provide localized information, reviews and opportunities to enrich local communities. The key themes are social data capture, real-time engagement, virtual and real-world connections, hyper-local trends and opportunities, and community-sourced local information.
24. Local information. Community sourced.
EveryBlock uses contextually tagged and sourced data to create very local news sites.
25. Local problems. Community fixed.
Lewisham Council offers locals the chance to upload problems & see when they are fixed
26. Local life. Interesting content.
Small local stories can be told and shared. Brands can bring areas to life.
27. Capture Everything. Share Everything.
What do you think?: choice & reviews
Social Data Capture: create content to be captured
Listen. Now: by listening brands in real time,
Virtual real-life: creating better fan(data)bases
Trending places: communities & opportunities
Local: in your neighbourhood.