4. Social Psychology – is the
scientific study of human
behavior in social groups. It
attempts to understand how an
individual’s behavior, thoughts
and feelings influenced by
others in difference social
situation.
5. SocialPsychologyemerged
asanewdisciplineinthe 19th century
The theory of Social Psychology is the product of the
scholastic contributions of Psychologist and Sociologist.
Psychologist studies on understanding the
underlying psychological factors of human behavior.
Sociologist – studies how people act within
societies and groups.
6. The History of Social Psychology can be
explain in terms of the following period:
1. Dawn of Social Psychology
2. Early Stage of Social Psychology
3. The Expansion Stage of Social
Psychology
4. The Modern Stage of Social Psychology
7. Dawn of Social Psychology
• Wilhelm Wundt ( 1832-
1921) is viewed as the
founder of Psychology.
• Published many articles
under the title of Social
Psychology
• Father of experimental
psychology
8. • His ideas had little influence on
American Social thinkers
The year- wise contributions of
renowned social scientists towards
the establishment of social
psychologist are as follows:
10. • 1898: Norman Triplet conducted the first laboratory
experiment to understand the mutual impact of actions
of individual known as social facilitation.
theory can be best
understood as the
tendency of people to
perform better when
they are being
watched or when they
are competing with
others doing the same
task.
11.
12.
13. • 1908: the textbooks of social Psychology were publish
by William McDougal, a Psychologist and Edward Ross,
a Sociologist.
William McDougal
14. • 1920: the first Institute of Social Psychology
was founded by Willy Hellpach in Germany in
1920.
Sixth State
President of Baden
He served as a
doctor in the First
World War
15. • 1924: Floyd Allport published the third volume
of Social Psychology
• Father of
Experimental Social
Psychology
16. • 1925: Edward Bogardus developed the Social Distance
Scale. This scale was further advanced by Louis
Thurstone in 1928 and Rensis Likert in 1932.
17. • 1934: The known book ‘Mind, Self & Society’ was
published by G. H Mead which focused on the
interaction of self and others.
18. Early Stage of Social Psychology (1935-
1945)
• 1936: The Psychology of Social Norms was Published
by Muzaffar Sherif
Dissertation
Titled: Some
Social
Factors in
Perception
22. • 1941 to 1945: U.S
government recruitment
many Social
Psychologist to help the
victims of world war
and to understand the
socio-psychological
factors leading to and
controlling wars.
24. Expansion Stage of
Social Psychology
(1946-1984)
• 1949: An experiment on
attitude change and
persuasion, the important
area of Social Psychology,
was conducted and findings
were published by Car
Hovland.
25. • 1954: Prejudice is
an important
topic Social
Psychology that
was explored
and publish the
Gordon Allport.
29. 1963
The research findings
to explore “the
phenomena of
obedience towards
authoritative
individuals’ were
published by Stanley
Milgram.
1965
The Society of
Experimental
Social
Psychology was
founded.
1966
The European
Association of
Experimental
Social
Psychology was
founded.
30. • 1968: Bibb Latane & John Darley presented
the ‘Bystander Intervention Model’
31. • 1981: A study with the
title ‘ The meta-
analysis of gender
disparities in behavior’
was conducted by Alice
Eagly along with her
collaborations.
• 1985: Shelly Taylor &
Susan Fiske published
‘Social Cognition
Theory’ to elaborate
cognitive perspectives
of Social Psychology
