About the Company:
The McDonald's Corporation is the world's largest chain
of hamburger fast food restaurants, serving around 68 million
customers daily in 118 countries.
Headquartered in the United States, the company began in 1940 as a
barbecue restaurant operated by Richard and Maurice McDonald.
There are over 310 McDonald's restaurants across the country today.
History of the Company:
McDonald's India opened its first restaurant in 1996. Locally owned by
Hardcastle Restaurants Pvt Ltd (HPRL) and Connaught Plaza
Restaurants Pvt Ltd (CPRL).
Launch of First McDonald's® Restaurant - 1996
Introduction of Happy Meals™ - 1997
Introduction of Drive thru - Kalamboli restaurant – 2001
Launch of Delivery - Bandra restaurant in 2004
Introduction of Happy Price Menu™ - 2004
About the Owner:
In India, McDonald's has two Indian entrepreneurs:
Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd, which has
been awarded a Development Licensee status by McDonald's
Corporation, U.S.A, spearheads McDonald's operations in West & South
McDonald's restaurants in North & East India is managed by Vikram
Bakshi's Connaught Plaza Restaurants Private Limited, which is still a
Joint Venture with McDonald's Corporation.
"McDonald's brand mission is to be our customers' favourite place and
way to eat."
“McDonald's vision is to be the world's best quick service restaurant
experience. Being the best means providing outstanding
quality, service, cleanliness, and value, so that we make every customer
in every restaurant smile.”
We place the customer experience at the core of all we do.
We are committed to our people.
We believe in the McDonald's System.
We operate our business ethically.
We give back to our communities.
We grow our business profitably.
We strive continually to improve.
Introduction of Vegetarian Burger in Indian Market such as McVeggie
and McAloo Tikki.
Targets some specific set of audience like kids, youth and the young
Introduces new toys in Happy Meal every week to target the kids.
Special discounts and promotional offers are given to generate more
Happy Price Menu.
Ronald McDonald House Charities (RMHC).
Commitment to Children.
“Light up your life, Adopt a child”
Hand in Hand Saving Sight Programme.
Energy Saving Initiatives
Initiatives for Water Conservation
A Greener Neighborhood
I Care for Eye Care
Human Resource Strategy
Job Analysis and Job Evaluation.
Recruitment and Selection Process.
Management development(Training and Development).
Motivation Performance management and Appraisal.
Reward and Employee Benefits.
The business operation of an organization is always influenced by the
policies of state and its government.
In India, McDonald‟s business is also under the control of government‟s
rules and regulations
The main issue of controlling food business is health and other issues
are license, employee laws, tax issues etc.
Political instability of local state is also affects McDonald‟s business.
All companies are affected by ongoing global economic slowdown.
McDonald‟s India faces different scale of tax and revenue
McDonald‟s also faces difficulties because of international currency
fluctuations especially in its global food distribution.
Local economical condition is also responsible for affecting
The life style of people is being changed and the demand of this
change affects McDonald‟s.
In India, Hindu people prefer vegetable, Muslim people avoid pork. To
fulfil the customers‟ expectation, McDonald‟s needs to research the
market and also needs to provide effective food menu.
The impact of technological innovation is also considerable to meet
the customers‟ expectation.
As all existing food chains for instance, KFC, Pizza Hut etc, compete
each other, McDonald‟s has to ensure the all technological access to
influence the customers.
Modern and speedy distribution channels, easy and quick payment
facility, customer entertaining equipment in store, wireless internet
facility in all stores etc. can help McDonald‟s to keep on its success.
The „Most Respected Company‟ for four consecutive years (2003-2006)
in the Food Services sector, by Businessworld.
The „Most Preferred Fast Food Outlet‟ 2006 & 2007 by Awaaz Consumer
Award hosted by CNBC.
Star Retailer – the „Consumer Way, Food Services Retailer‟ of the Year
2006 & 2007, 2008 by Franchise.
„Retailer of the Year‟ Award for catering services (2004-2006) at the
Images Retail Awards.
The „Amity Corporate Excellence Award‟ –in 2007 & 2008.
The „Most Wanted Brand of the Year‟ Award 2003 & 2004 by
Franchising Holdings India Ltd.
The „Most Admired F & B Retailer of the Year: QSRs Foreign Origin‟ – The
Golden Spoon Awards by Images Retail.
The Company with the Best Corporate Conscience – 2008 by Business
„Value for Money‟ brand – 2010 by Pitch Magazine
The most trusted family restaurant brand in the country award in
2009, 2010, 2011 by Reader‟s Digest
Food service retailer of the year 2011 and 2012 – Star Retailer Awards
Corporate Social Responsibility
Corporate responsibility is a core value at McDonald's.
Ronald McDonald House Charities (RMHC)
Commitment to Children
“Light up your life, Adopt a child”
Care for Environment