SlideShare a Scribd company logo
1 of 4
Standardisation is generally thought
of as a process that involves four
stages. We need not think of them as
being chronological. Indeed, the
process of standardisation is an ongoing one, and a whole range of
forces are at work.
Selection
Variability is a fact of life for almost all
languages. There are different
regional dialects, class dialects,
situational varieties. Standardisation
represents an attempt to curtail,
minimise if not eliminate this high
degree of variability. The easiest
solution seems to be to pick
(although not arbitrarily) one of these
varieties to be elevated to the status
of the standard.
Acceptance
The ‘acceptance’ by the community
of the norms of the variety selected
over those of rival varieties, through
the promotion, spread, establishment
and enforcement of the norms. This
is done through institutions,
agencies, authorities such as
schools, ministries, the media,
cultural establishments, etc. In fact,
the standard language comes to be
regarded not just as the best form of
the language, but as the language
itself (eg consider the claim that
Mandarin is Chinese in Singapore).
The other varieties are then dialects,
which tend implicitly to get
stigmatised as lesser forms,
associated with the not too highly
regarded people, who are seen as
less educated, slovenly, uncouth, etc.
Elaboration
For the variety selected to represent
the desired norms, it must be able to
discharge a whole range of functions
that it may be called upon to
discharge, including abstract,
intellectual functions. Where it lacks
resources to do so, these are
developed. Thus a standard
language is often characterised as
possessing ‘maximal variation in
function, minimal variation in form’.
Codification
The norms and rules of grammar,
use, etc. Which govern the variety
selected have to be formulated, and
set down definitively in grammars,
dictionaries, spellers, manuals of
style, texts, etc.
Standardization

More Related Content

What's hot

Language contact
Language contactLanguage contact
Language contactReham Gamal
 
Language Shift and Language Maintenance
Language Shift and Language MaintenanceLanguage Shift and Language Maintenance
Language Shift and Language Maintenancemahmud maha
 
Linguistic imperialism
Linguistic imperialismLinguistic imperialism
Linguistic imperialismKeshabRajRokka
 
Style Register and Dialect
Style Register and DialectStyle Register and Dialect
Style Register and DialectSidra Shahid
 
Sociolinguistics language variations
Sociolinguistics language variationsSociolinguistics language variations
Sociolinguistics language variationsUTPL UTPL
 
Pidgins creoles - sociolinguistics
Pidgins   creoles - sociolinguistics Pidgins   creoles - sociolinguistics
Pidgins creoles - sociolinguistics Amal Mustafa
 
Language contact
Language contactLanguage contact
Language contactOscar Ririn
 
Language Variation,Dialects, Isoglass, Register, Standard Language, Idiolect,...
Language Variation,Dialects, Isoglass, Register, Standard Language, Idiolect,...Language Variation,Dialects, Isoglass, Register, Standard Language, Idiolect,...
Language Variation,Dialects, Isoglass, Register, Standard Language, Idiolect,...Literature and Linguistics Hub
 
Chapter 5.sociolinguisitcs
Chapter 5.sociolinguisitcsChapter 5.sociolinguisitcs
Chapter 5.sociolinguisitcsShehnaz Mehboob
 
Sociolinguistics - Language and identity
Sociolinguistics - Language and identitySociolinguistics - Language and identity
Sociolinguistics - Language and identityDylan Low
 
Regional variation
Regional variationRegional variation
Regional variationDemoriza
 
SAPIRWHORF HYPOTHEIS
SAPIRWHORF HYPOTHEISSAPIRWHORF HYPOTHEIS
SAPIRWHORF HYPOTHEISRajputt Ainee
 
language and social variation
language and social variationlanguage and social variation
language and social variationhojjat namdaran
 
Language deth, language shift, marker, micro/macro sociolinguistics
Language deth, language shift, marker, micro/macro sociolinguisticsLanguage deth, language shift, marker, micro/macro sociolinguistics
Language deth, language shift, marker, micro/macro sociolinguisticsIqramushtaq1142
 
Language Attitude by Karahan F
Language Attitude by Karahan FLanguage Attitude by Karahan F
Language Attitude by Karahan FSuhana Ahmad
 

What's hot (20)

Language contact
Language contactLanguage contact
Language contact
 
Language Shift and Language Maintenance
Language Shift and Language MaintenanceLanguage Shift and Language Maintenance
Language Shift and Language Maintenance
 
Linguistic imperialism
Linguistic imperialismLinguistic imperialism
Linguistic imperialism
 
Style Register and Dialect
Style Register and DialectStyle Register and Dialect
Style Register and Dialect
 
Sociolinguistics language variations
Sociolinguistics language variationsSociolinguistics language variations
Sociolinguistics language variations
 
Pidgins creoles - sociolinguistics
Pidgins   creoles - sociolinguistics Pidgins   creoles - sociolinguistics
Pidgins creoles - sociolinguistics
 
Language identity.
Language identity.Language identity.
Language identity.
 
Language contact
Language contactLanguage contact
Language contact
 
Diglossia
DiglossiaDiglossia
Diglossia
 
Language Variation,Dialects, Isoglass, Register, Standard Language, Idiolect,...
Language Variation,Dialects, Isoglass, Register, Standard Language, Idiolect,...Language Variation,Dialects, Isoglass, Register, Standard Language, Idiolect,...
Language Variation,Dialects, Isoglass, Register, Standard Language, Idiolect,...
 
Chapter 5.sociolinguisitcs
Chapter 5.sociolinguisitcsChapter 5.sociolinguisitcs
Chapter 5.sociolinguisitcs
 
language, dialect, varietes
language, dialect, varieteslanguage, dialect, varietes
language, dialect, varietes
 
Sociolinguistics - Language and identity
Sociolinguistics - Language and identitySociolinguistics - Language and identity
Sociolinguistics - Language and identity
 
Regional variation
Regional variationRegional variation
Regional variation
 
SAPIRWHORF HYPOTHEIS
SAPIRWHORF HYPOTHEISSAPIRWHORF HYPOTHEIS
SAPIRWHORF HYPOTHEIS
 
language and social variation
language and social variationlanguage and social variation
language and social variation
 
Language deth, language shift, marker, micro/macro sociolinguistics
Language deth, language shift, marker, micro/macro sociolinguisticsLanguage deth, language shift, marker, micro/macro sociolinguistics
Language deth, language shift, marker, micro/macro sociolinguistics
 
Sociolinguistics
SociolinguisticsSociolinguistics
Sociolinguistics
 
Language planning
Language planning Language planning
Language planning
 
Language Attitude by Karahan F
Language Attitude by Karahan FLanguage Attitude by Karahan F
Language Attitude by Karahan F
 

Viewers also liked

Australia usa healthcare
Australia usa healthcareAustralia usa healthcare
Australia usa healthcareJake Kjos
 
22 things you can do daily to improve your life (1)
22 things you can do daily to improve your life (1)22 things you can do daily to improve your life (1)
22 things you can do daily to improve your life (1)Madhu Lakkireddy
 
Presentazione anthony smith_versione_calcio
Presentazione anthony smith_versione_calcioPresentazione anthony smith_versione_calcio
Presentazione anthony smith_versione_calcioAnthony Smith
 
Types Of Plannings
Types Of PlanningsTypes Of Plannings
Types Of PlanningsTahir Pasha
 
Australia vs usa
Australia vs usaAustralia vs usa
Australia vs usaJake Kjos
 
Australia USA Healthcare
Australia USA HealthcareAustralia USA Healthcare
Australia USA HealthcareJake Kjos
 
Pembahasan soal un matematika smp ta 2012
Pembahasan soal un matematika smp ta 2012Pembahasan soal un matematika smp ta 2012
Pembahasan soal un matematika smp ta 2012ipankjun
 

Viewers also liked (13)

Archetype
ArchetypeArchetype
Archetype
 
C programs
C programsC programs
C programs
 
Sakshi ppt
Sakshi pptSakshi ppt
Sakshi ppt
 
Australia usa healthcare
Australia usa healthcareAustralia usa healthcare
Australia usa healthcare
 
22 things you can do daily to improve your life (1)
22 things you can do daily to improve your life (1)22 things you can do daily to improve your life (1)
22 things you can do daily to improve your life (1)
 
Sve parte 1
Sve parte 1Sve parte 1
Sve parte 1
 
Presentazione anthony smith_versione_calcio
Presentazione anthony smith_versione_calcioPresentazione anthony smith_versione_calcio
Presentazione anthony smith_versione_calcio
 
Types Of Plannings
Types Of PlanningsTypes Of Plannings
Types Of Plannings
 
Australia vs usa
Australia vs usaAustralia vs usa
Australia vs usa
 
Lingual my
Lingual myLingual my
Lingual my
 
Australia USA Healthcare
Australia USA HealthcareAustralia USA Healthcare
Australia USA Healthcare
 
Que es un megapixel
Que es un megapixelQue es un megapixel
Que es un megapixel
 
Pembahasan soal un matematika smp ta 2012
Pembahasan soal un matematika smp ta 2012Pembahasan soal un matematika smp ta 2012
Pembahasan soal un matematika smp ta 2012
 

Similar to Standardization

New microsoft office power point presentation
New microsoft office power point presentationNew microsoft office power point presentation
New microsoft office power point presentationBushra Trisha
 
Sustained Dialogue Presentation from Rhonda Fitzgerald.pptx
Sustained Dialogue Presentation from Rhonda Fitzgerald.pptxSustained Dialogue Presentation from Rhonda Fitzgerald.pptx
Sustained Dialogue Presentation from Rhonda Fitzgerald.pptxBonner Foundation
 
The role of diplomacy & its effects in multicultural conflict management
The role of diplomacy & its effects in multicultural conflict managementThe role of diplomacy & its effects in multicultural conflict management
The role of diplomacy & its effects in multicultural conflict managementAquatix Pharma
 
Teaching or Learning Methods and Good Language Learner
Teaching or Learning Methods and Good Language LearnerTeaching or Learning Methods and Good Language Learner
Teaching or Learning Methods and Good Language LearnerEko Alreza
 
When theory meets practice: a teaching dilemma
When theory meets practice: a teaching dilemmaWhen theory meets practice: a teaching dilemma
When theory meets practice: a teaching dilemmaPablo Labandeira
 
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Md. Abdur Rakib
 
Presentation Technical Report and Business Writing.pptx
Presentation Technical Report and Business Writing.pptxPresentation Technical Report and Business Writing.pptx
Presentation Technical Report and Business Writing.pptxSibFa
 
YUSTUS TEFI//INTERCULTURAL AND COMMUNICATIN.pptx
YUSTUS TEFI//INTERCULTURAL AND COMMUNICATIN.pptxYUSTUS TEFI//INTERCULTURAL AND COMMUNICATIN.pptx
YUSTUS TEFI//INTERCULTURAL AND COMMUNICATIN.pptxYUSTUSTEFI
 
FM 2019 Sociolinguistics A Language Study in Sociocultural Perspectives-7-20.pdf
FM 2019 Sociolinguistics A Language Study in Sociocultural Perspectives-7-20.pdfFM 2019 Sociolinguistics A Language Study in Sociocultural Perspectives-7-20.pdf
FM 2019 Sociolinguistics A Language Study in Sociocultural Perspectives-7-20.pdfFatchulMuin
 
Using Tools from Sustained Dialogue in Your Context Workshop
Using Tools from Sustained Dialogue in Your Context WorkshopUsing Tools from Sustained Dialogue in Your Context Workshop
Using Tools from Sustained Dialogue in Your Context WorkshopBonner Foundation
 
Reflection Language in Society
Reflection Language in SocietyReflection Language in Society
Reflection Language in Societytowersgary
 
Cross culture negotiation
Cross culture negotiation Cross culture negotiation
Cross culture negotiation reevaverma
 
A Glossary Of Critical Discourse Analysis
A Glossary Of Critical Discourse AnalysisA Glossary Of Critical Discourse Analysis
A Glossary Of Critical Discourse AnalysisSabrina Green
 
Da presentation
Da presentationDa presentation
Da presentationTahir Awan
 
interculturarffdddfl-relations_compress.pptx
interculturarffdddfl-relations_compress.pptxinterculturarffdddfl-relations_compress.pptx
interculturarffdddfl-relations_compress.pptxLunoxSantiago
 
Cross Cultural Communication
Cross Cultural CommunicationCross Cultural Communication
Cross Cultural Communicationrehan012
 
A5.chanataxi.dina.catedra
A5.chanataxi.dina.catedraA5.chanataxi.dina.catedra
A5.chanataxi.dina.catedraDINAELIZABETH3
 

Similar to Standardization (20)

New microsoft office power point presentation
New microsoft office power point presentationNew microsoft office power point presentation
New microsoft office power point presentation
 
Sustained Dialogue Presentation from Rhonda Fitzgerald.pptx
Sustained Dialogue Presentation from Rhonda Fitzgerald.pptxSustained Dialogue Presentation from Rhonda Fitzgerald.pptx
Sustained Dialogue Presentation from Rhonda Fitzgerald.pptx
 
sociolinguistics 2.pdf
sociolinguistics 2.pdfsociolinguistics 2.pdf
sociolinguistics 2.pdf
 
The role of diplomacy & its effects in multicultural conflict management
The role of diplomacy & its effects in multicultural conflict managementThe role of diplomacy & its effects in multicultural conflict management
The role of diplomacy & its effects in multicultural conflict management
 
Teaching or Learning Methods and Good Language Learner
Teaching or Learning Methods and Good Language LearnerTeaching or Learning Methods and Good Language Learner
Teaching or Learning Methods and Good Language Learner
 
When theory meets practice: a teaching dilemma
When theory meets practice: a teaching dilemmaWhen theory meets practice: a teaching dilemma
When theory meets practice: a teaching dilemma
 
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
Global Marketing Chapter 3 : Cultural Foundations [Elegant (V)]
 
Presentation Technical Report and Business Writing.pptx
Presentation Technical Report and Business Writing.pptxPresentation Technical Report and Business Writing.pptx
Presentation Technical Report and Business Writing.pptx
 
YUSTUS TEFI//INTERCULTURAL AND COMMUNICATIN.pptx
YUSTUS TEFI//INTERCULTURAL AND COMMUNICATIN.pptxYUSTUS TEFI//INTERCULTURAL AND COMMUNICATIN.pptx
YUSTUS TEFI//INTERCULTURAL AND COMMUNICATIN.pptx
 
Language identity
Language identityLanguage identity
Language identity
 
FM 2019 Sociolinguistics A Language Study in Sociocultural Perspectives-7-20.pdf
FM 2019 Sociolinguistics A Language Study in Sociocultural Perspectives-7-20.pdfFM 2019 Sociolinguistics A Language Study in Sociocultural Perspectives-7-20.pdf
FM 2019 Sociolinguistics A Language Study in Sociocultural Perspectives-7-20.pdf
 
Using Tools from Sustained Dialogue in Your Context Workshop
Using Tools from Sustained Dialogue in Your Context WorkshopUsing Tools from Sustained Dialogue in Your Context Workshop
Using Tools from Sustained Dialogue in Your Context Workshop
 
Reflection Language in Society
Reflection Language in SocietyReflection Language in Society
Reflection Language in Society
 
Cross culture negotiation
Cross culture negotiation Cross culture negotiation
Cross culture negotiation
 
A Glossary Of Critical Discourse Analysis
A Glossary Of Critical Discourse AnalysisA Glossary Of Critical Discourse Analysis
A Glossary Of Critical Discourse Analysis
 
Da presentation
Da presentationDa presentation
Da presentation
 
Unit 3 Content.pdf
Unit 3 Content.pdfUnit 3 Content.pdf
Unit 3 Content.pdf
 
interculturarffdddfl-relations_compress.pptx
interculturarffdddfl-relations_compress.pptxinterculturarffdddfl-relations_compress.pptx
interculturarffdddfl-relations_compress.pptx
 
Cross Cultural Communication
Cross Cultural CommunicationCross Cultural Communication
Cross Cultural Communication
 
A5.chanataxi.dina.catedra
A5.chanataxi.dina.catedraA5.chanataxi.dina.catedra
A5.chanataxi.dina.catedra
 

Recently uploaded

Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 

Recently uploaded (20)

Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 

Standardization

  • 1. Standardisation is generally thought of as a process that involves four stages. We need not think of them as being chronological. Indeed, the process of standardisation is an ongoing one, and a whole range of forces are at work. Selection Variability is a fact of life for almost all languages. There are different regional dialects, class dialects, situational varieties. Standardisation represents an attempt to curtail, minimise if not eliminate this high degree of variability. The easiest solution seems to be to pick (although not arbitrarily) one of these varieties to be elevated to the status of the standard.
  • 2. Acceptance The ‘acceptance’ by the community of the norms of the variety selected over those of rival varieties, through the promotion, spread, establishment and enforcement of the norms. This is done through institutions, agencies, authorities such as schools, ministries, the media, cultural establishments, etc. In fact, the standard language comes to be regarded not just as the best form of the language, but as the language itself (eg consider the claim that Mandarin is Chinese in Singapore). The other varieties are then dialects, which tend implicitly to get stigmatised as lesser forms, associated with the not too highly regarded people, who are seen as less educated, slovenly, uncouth, etc.
  • 3. Elaboration For the variety selected to represent the desired norms, it must be able to discharge a whole range of functions that it may be called upon to discharge, including abstract, intellectual functions. Where it lacks resources to do so, these are developed. Thus a standard language is often characterised as possessing ‘maximal variation in function, minimal variation in form’. Codification The norms and rules of grammar, use, etc. Which govern the variety selected have to be formulated, and set down definitively in grammars, dictionaries, spellers, manuals of style, texts, etc.