A1 Analysis Guides

1. DIGITAL PRINT ANALYSIS
CHOICE OF IMAGE
WRITTEN
COMMUNICATION
LAYOUT & DESIGN
COLOUR
LOGOS + BRAND IDENTITY
PURPOSE OF PRODUCT
AUDIENCE APPEAL
DIGITAL EFFECTS USED

2. RADIO & PODCAST ANALYSIS
CONTENT AND FORMAT
AUDIENCE INTERACTION
SCRIPTING
GUESTS AND HOSTS
EDITING AND POST PRODUCTION
PODCAST ARTWORK AND BRANDING
PROMOTION & DISTRIBUTION

3. MUSIC VIDEO/SOCIAL MEDIA VIDEO ANALYSIS
PERFORMANCE OR NARRATIVE
MISE EN SCENE
EDITING - PACE, POST TECHNIQUES
CINEMATOGRAPHY
SETTING/STYLE
BRAND IDENTITY
AUDIENCE APPEAL
SHORT, SOCIAL
MEDIA
TEASE/ADVERT
GENRE CODES & CONVENTIONS

4. EXPLAIN what the media product
is, what is its purpose and reference
where you found it.
WHO is the target audience and
how does the product target this
audience?
Identify how you know this due to
the use of layout, design, choice of
text/font/colour, cinematography,
editing, sound and mise-en-scene
IDENTIFY codes and conventions
of the product you are analysing
and comment on the the colour
scheme, layout and design of the
product.
HOW have the codes and
conventions and design
communicated meaning for the
audience? Is is conventional?
HOW are visual and technical
codes used to communicate
meaning? Discuss use of:
- Cinematography
- Editing
- Written codes
- Mode of address
HOW does the product create a
strong and consistent BRAND
IDENTITY for the band?
Think about font choice, use of
logos, colour scheme etc.
What is the overall message and
how do you know? Is there any
theory that you can use to support
your opinion? [Neale/Goodwin]

5. Analysis Checklist
•Who is the target audience and how do you know?
•How has cinematography been used to communicate meaning?
•How has mise-en-scene been used to communicate meaning?
•How has sound been used to communicate meaning? [A/V ONLY]
•How has editing been used to communicate meaning? [A/V ONLY]
•How has written text been used to communicate meaning?
•Have you discussed, layout, design, colour scheme, logo placement?
•What is the overall message and how do you know? Is there any theory
that you can use to support your opinion?
HOW WHY