Investigation Tasks

1. Investigation and
Analysis
PART 1

3. What Makes a
Distinction?
• “Accomplished research,
investigation and critical
analysis skills used to
interpret briefs, develop
ideas for work and inform
plans for progression,
showing a thorough
understanding of industry
and the work of others”

4. What must you create?
Must produce a range of the following outcomes:
- Audio-visual [music video, show reel, social media
tease]
- Audio [Podcast and cover]
- Digital print [album covers, flyers, posters]

6. INTERPRETING THE BRIEF

7. Interpreting
the Brief
Write a short introduction to your project.
Clearly identify what the
project is:
Who are you working for? (the
client)
What do they want? (the
products requested)
Who is the product designed
for? (the intended audience)
Identify what may be the constraints of the
project that you will have to overcome
(timescales, level expertise, access to
resources)
Use the brief to assist you
Slide 1:
INFORMING IDEAS

8. Slide 1:
Interpreting
the Brief
Sample Layout

9. INVESTIGATION & ANALYSIS

10. Research into
the Subject
Area |
Marketing
and
Promotion
• You need to show you are knowledgeable about
the subject area you are producing media products
for. This is to ensure you can communicate
accurate and relevant material to your audience.
• Conduct relevant research to find out more
about the topic area with which you are
engaging
• Ensure your work is supported suitably with
images
INFORMING IDEAS

11. Promo
Methods
[Subject
matter]
Part 2:
• Music video or social tease
• Showreel
• Advertising or promotional material for
example poster and album cover designs
• Website design
• Podcast with podcast cover design
❏ Conduct initial research into the features of different methods of
marketing that can be used to promote music products and
services. Consider the unique selling points and benefits of each.
❏ Create a mind map summarising your findings.
Promotion of
products and
services
Album Cover
Typical features include
name of artist, main image
suited to genre.
Podcast
Showreel
INFORMING IDEAS
Benefit of an
album cover is…
USP of an album
cover is…
Poster
Music Video

12. Part 3:
Research into
the Client
• To work for a client, you must first show you understand
who they are and what they do
• Conduct research into them. Find out key information
• Who are they? Find some band history - Red Remedy
and Pretty Velvet
• Do they have a social media presence? What
platforms and what methods of promotion do they
use?
• What music genre and how many songs have they
released to date? Look at their back catalogue.
• What venues have they played at?
• Have they recorded work?
• What types of previous marketing of advertising
campaigns have they had?
• What may be their typical audience?
• Ensure your work is supported suitably with images
• Correctly reference your work to show secondary research
skill (Harvard referencing – use this tool to help you: Harvard
Reference Generator Tool: Easy Harvard-style referencing created for essays,
reports and dissertations :: Neil's Toolbox (neilstoolbox.com))
INFORMING IDEAS

13. Investigation and Analysis
The band genre is ROCK and INDIE/POP
Evidence of your research into the CLIENT | Red Remedy and Pretty
Velvet
- Conduct research into your client. Find out key information
- Who are they? Find some band history of Red Remedy and
Pretty Velvet
- Do they have a social media presence? What platforms and
what methods of promotion do they use?
- What music genre and how many songs have they released to
date? Look at their back catalogue.
- What venues have they played at?
- What types of previous marketing of advertising campaigns have
they had?
- Who might be their typical audience?
Client meeting has been organised for Friday 20th October. This is where
you will present your investigation and analysis research and present
initial thoughts and ideas [design board]. You can chat with client about next
steps.

14. Part 4.
Research into
Existing
Media
Products
INFORMING IDEAS
• You must show the ability to find similar existing media products to provide
you with inspirations and to educate you on codes and conventions of these
specific media forms.
• Look at existing band’s promotional material such as social media
content, flyers, music videos, posters, album cover, podcast
• Consider consider your genre, indie/rock.
• Find at least three suitable examples [mix of print/audio-visual] and analyse
them. You must consider:
• Codes and Conventions (what are they? How are they
used/subverted?)
• Communication with Audience (how do they present their messages?
What are they saying to their audience?)
• You MUST use accurate media terminology relevant to the product
• You MUST engage with suitable media theory to explore response
• You should present the products you are analysing appropriately
• Use the Code and Conventions and Media Analysis resource
to assist you.

15. VISION
BOARD
INFORMING IDEAS
Use CANVA to create your
vision board
https://www.canva.com/c
reate/vision-boards/

16. Part 5.
AUDIENCE
RESEARCH
INFORMING IDEAS
You will need to produce evidence of your research into
the target audience, which includes:
1.) Audience questionnaire
2.) Focus group
3.) Presenting and analysing the research results

17. Part 6.
AUDIENCE
PROFILE
INFORMING IDEAS
• Sum up your audience findings to create an audience
profile
• This should sum up the key points you have found
out from your survey
• It creates a basic version of your ‘typical’ audience
member
• It is a mixture of image and text (see pic)
• It could include demographics (statistical info like
age, gender, education etc) or psychographics (likes,
interests, personal traits)

18. Part 7. CLIENT
MEETING
INFORMING IDEAS
20th October 11am
- This meeting will be recorded and you must make notes.
- At the meeting you will ask questions to the client to learn more
about their preferences and how they see themselves as a band.
Prepare and Record:
- Generate a VISION BOARD of ideas to share your initial
thoughts with your client.
- Create a set of questions to ask.
- Record notes and include in ‘Investigation’ evidence.
- Evaluate your findings.
- What have you learned from your client?
- What were their views of your initial ideas?
- How will this client meeting INFORM your final ideas.

19. Part 9.
PROJECT
RATIONALE
INFORMING IDEAS
• Now you have completed all your research,
you need to pull all this together in a project
pitch
• You should explain your ideas for your
products – what will you be creating?
Describe what your vision for each product
is. Use images where possible (e.g. colour,
inspirations, sketches)
• You need to justify choices – imagine you
are trying to convince investors to fund your
production – why do you think it will work?
How is it suitable for the client and audience
based on your research?

20. PROFESSIONAL
PRACTICE
INFORMING IDEAS
• Evidence how you have planned your
time effectively to meet the deadline
and conducted yourself
professionally.
• Notes taken at client meeting
• Gantt Chart

21. Final Checklist
1. Interpreting the brief
2. Research into subject area
3. Research into client
4. Research in existing media
5. Audience research
6. Audience profile
7. Vision board
8. Client meeting
9. Evaluation of client meeting and final ideas
10. Professional Practice evidence