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M-Commerce
Made by:
1. M.Ibrahim Zafar (8412)
2. Hasan Mahmood (9835)
3. Atif Suleman (11934)
Submitted To:
Muhammad Tahir Abbassi
I.T in Business
Tuesday (9:12)
EDC – LAB 0
Outline:
• What’s M-Commerce?
• M-Commerce Benefits
• Benefits for Business
• Mobile Commerce Attributes
• M-Commerce Services
• Advantages and Disadvantages of M-Commerce
• Conclusion
 M-commerce is the buying and selling of goods and
services through wireless handheld devices.
 M-Commerce is the process of paying for services
using a mobile phone or personal organizer.
 M-Commerce is the use of mobile devices to
communicate, inform transact and entertain using
text and data via a connection to public and private
networks.
What is M-Commerce?
Continued
• It is the ability to conduct commerce using a mobile
device such as :
• Mobile phone.
• Personal digital assistant (PDA).
• Smartphone.
M-commerce Benefit
 Your Internet offerings are easier and more
convenient to access.
 You get considerable flexibility while conducting
business.
 Transaction and personnel costs are reduced due to
widespread automation of back-office operations.
 Field staff is more effective as they have flexible
access to back-office data.
Benefits for Business
 Selling a product or service Online.
 Improving Productivity using M-Commerce Services.
 Boost your sales using Coupons.
 Payment processing Made Easy.
Mobile Commerce
Attributes
• Convenience
• Interactivity
• Personalization
• Localization
7
M-Commerce Services:
• Mobile ticketing
• Content purchase and delivery
• Information services
• Mobile banking
• Mobile Browsing
• Mobile Purchase
Mobile Ticketing
• Tickets can be sent to mobile phones using a variety of
technologies. Users are then able to use their tickets
immediately, by presenting their phones at the venue.
• Tickets can be booked and cancelled on the mobile device
with the help of simple application downloads
Content Purchase &Delivery
• Mobile content purchase and delivery mainly consists of
the sale of ring-tones, wallpapers, and games for mobile
phones.
• The convergence of mobile phones, portable audio
players, and video players into a single device is
increasing the purchase and delivery of full-length music
tracks and video.
Information Services:
• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting
Mobile Banking (M-Banking)
• Banks and other financial institutions use mobile commerce
to allow their customers to access account information and
make transactions, such as purchasing stocks, remitting
money.
Mobile purchase
• Some merchants provide mobile websites that are
customized for the smaller screen and limited user
interface of a mobile device.
Mobile marketing and
advertising
• Companies have reported that they see better response
from mobile marketing campaigns than from traditional
campaigns.
M- commerce
Entertainment
• Music
• Games
• Graphics
• Video
Communications
• Short Messaging
• Multimedia Messaging
• Video - conferencing
Transactions
• Banking
• Shopping
• Booking &
reservations
Information
• News
• City guides
• Directory Services
• Maps
• Traffic and weather
• Corporate information
• Market data
Advantage and Disadvantages of M-
commerce
Advantages:
 Offers many payment options
 Push advertising, direct marketing.
 More efficient and extensive service offered.
 The Internet is going mobile
 Can be easily setup
Disadvantages:
 Expensive cost
 Larger screens won’t be displayed is clear
 Limited for longer messages
 Partially Unsecure
Advantage and Disadvantages of M-
commerce
Conclusion
• The core of M-Commerce is the use of a terminal
(telephone, PDA, PC device) and public mobile
network to access information and conduct
transactions that result in the transfer of value in
exchange for information, services or goods.
References:
• http://en.wikipedia.org/wiki/Mobile_commerce
• http://en.wikipedia.org/wiki/Mobile_web
• http://en.wikipedia.org/wiki/Mobile_payment
• http://en.wikipedia.org/wiki/Micropayment
• http://en.wikipedia.org/wiki/Mobile_commerce
Questions?
Thank You.!!!

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sahil lachwani

  • 1. M-Commerce Made by: 1. M.Ibrahim Zafar (8412) 2. Hasan Mahmood (9835) 3. Atif Suleman (11934) Submitted To: Muhammad Tahir Abbassi I.T in Business Tuesday (9:12) EDC – LAB 0
  • 2. Outline: • What’s M-Commerce? • M-Commerce Benefits • Benefits for Business • Mobile Commerce Attributes • M-Commerce Services • Advantages and Disadvantages of M-Commerce • Conclusion
  • 3.  M-commerce is the buying and selling of goods and services through wireless handheld devices.  M-Commerce is the process of paying for services using a mobile phone or personal organizer.  M-Commerce is the use of mobile devices to communicate, inform transact and entertain using text and data via a connection to public and private networks. What is M-Commerce?
  • 4. Continued • It is the ability to conduct commerce using a mobile device such as : • Mobile phone. • Personal digital assistant (PDA). • Smartphone.
  • 5. M-commerce Benefit  Your Internet offerings are easier and more convenient to access.  You get considerable flexibility while conducting business.  Transaction and personnel costs are reduced due to widespread automation of back-office operations.  Field staff is more effective as they have flexible access to back-office data.
  • 6. Benefits for Business  Selling a product or service Online.  Improving Productivity using M-Commerce Services.  Boost your sales using Coupons.  Payment processing Made Easy.
  • 7. Mobile Commerce Attributes • Convenience • Interactivity • Personalization • Localization 7
  • 8. M-Commerce Services: • Mobile ticketing • Content purchase and delivery • Information services • Mobile banking • Mobile Browsing • Mobile Purchase
  • 9. Mobile Ticketing • Tickets can be sent to mobile phones using a variety of technologies. Users are then able to use their tickets immediately, by presenting their phones at the venue. • Tickets can be booked and cancelled on the mobile device with the help of simple application downloads
  • 10. Content Purchase &Delivery • Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones. • The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.
  • 11. Information Services: • News • Stock quotes • Sports scores • Financial records • Traffic reporting
  • 12. Mobile Banking (M-Banking) • Banks and other financial institutions use mobile commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money.
  • 13. Mobile purchase • Some merchants provide mobile websites that are customized for the smaller screen and limited user interface of a mobile device.
  • 14. Mobile marketing and advertising • Companies have reported that they see better response from mobile marketing campaigns than from traditional campaigns.
  • 15. M- commerce Entertainment • Music • Games • Graphics • Video Communications • Short Messaging • Multimedia Messaging • Video - conferencing Transactions • Banking • Shopping • Booking & reservations Information • News • City guides • Directory Services • Maps • Traffic and weather • Corporate information • Market data
  • 16. Advantage and Disadvantages of M- commerce Advantages:  Offers many payment options  Push advertising, direct marketing.  More efficient and extensive service offered.  The Internet is going mobile  Can be easily setup
  • 17. Disadvantages:  Expensive cost  Larger screens won’t be displayed is clear  Limited for longer messages  Partially Unsecure Advantage and Disadvantages of M- commerce
  • 18. Conclusion • The core of M-Commerce is the use of a terminal (telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange for information, services or goods.
  • 19. References: • http://en.wikipedia.org/wiki/Mobile_commerce • http://en.wikipedia.org/wiki/Mobile_web • http://en.wikipedia.org/wiki/Mobile_payment • http://en.wikipedia.org/wiki/Micropayment • http://en.wikipedia.org/wiki/Mobile_commerce